Nonprofit Tech for Good

FEBRUARY 2, 2024

When it comes to your nonprofit’s annual golf tournament fundraiser, leveraging digital channels throughout planning and execution is crucial to success. 2) It’s Multi-Channel & Multi-Touchpoint The beauty of digital exposure is that it comes with touchpoints across multiple channels.

Sponsor 291

Sponsor Digital Nonprofit Channel 291

Nonprofit Tech for Good

FEBRUARY 14, 2011

However, one thing that is certain is that the ROI (Return on Investment) from e-newsletters is still relatively high compared to other Web-based channels. For me, that ROI translates into webinar attendees and speaking engagements. Consequently, so has my ROI. years primarily using my website.

Newsletter 241

Newsletter Social Media Social Media 241

Association Analytics

NOVEMBER 18, 2024

You can even go on YouTube, channels like Guy in a Cube being a popular one. ” Unclear Value Proposition While some struggle to see the concrete value of analytics, calculating potential ROI isn’t as complicated as it seems. Taking that first step is the toughest, but even that can help.

Analytics 169

Analytics Associations Data Knowledge 169

Nonprofit Tech for Good

DECEMBER 13, 2010

I know our YouTube channel started in 2007. We have a decentralized team of 10+ staff contributing stories to our social media channels. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. Flickr: flickr.com/groups/thenatureconservancy. What social media tools are you currently utilizing?

Social Media 203

Social Media Conservancy Media Interview 203

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 20, 2012

We’ve known for some time that an integrated multi-channel approach to constituent engagement is key for nonprofits to be successful; however there’s been limited understanding of optimizing integrated marketing or its impact. The central finding from the study is that dual channel donors give the most. See chart above].

Channel 105

Channel Donor Giving Offline 105

Nonprofit Tech for Good

AUGUST 2, 2024

The evolution of golf event-specific technology has elevated the game, making golf event sponsorships even more appealing to businesses looking for high ROI on their marketing or charitable dollars. This immediate visibility provides instant ROI that can be further enhanced by social media and email marketing campaigns.

Sponsor 289

Sponsor Tech Social Media ROI 289

Nonprofit Tech for Good

JANUARY 17, 2019

A great social media content calendar can help you: Save time : we’re all busy, which means that sometimes we can forget to update our social channels – especially if you don’t have a dedicated social media manager. 3) Decide on your channels. The next step is to focus on your best-performing channels.

Social Media 275

Social Media Calendar Content Media 275

NTEN

JUNE 29, 2011

When it comes to nonprofits – and particularly, nonprofits on Facebook – we're all looking for the answer to the question: What's the ROI? The truth is, ROI can be calculated in a variety of ways. How's that for ROI? Lately, there has been much debate about the value of social media and its so-called "experts".

ROI 94

ROI Facebook Social Media Advocacy 94

Nonprofit Tech for Good

APRIL 5, 2024

It Folds Seamlessly into Digital Channels Your nonprofit likely leverages digital marketing channels to raise awareness about your mission, garner support, and solicit donations. Using tech to market your golf tournament lets you seamlessly fold it into your current digital strategies on channels such as: Social media.

Marketing 199

Marketing Tech Sponsor Registration 199

Nonprofit Tech for Good

NOVEMBER 29, 2010

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. The ROI for us is measured in lives saved more than just the money raised to do so. We have a second paid person, LaWanna Mitchell, who creates e-cards, games, screensavers, puzzles and a plethora of free downloads for our website.

Social Media 248

Social Media Interview Media Examples 248

TechCrunch

DECEMBER 3, 2020

Winning marketers are strategically merging automation and digital data with the more intimate channel of direct mail. Multichannel campaigns including direct mail report an ROI 18 percentage points higher than those without direct mail. We call this tactile marketing automation (TMA).

ROI 99

ROI Campaign Personal Marketing 99

Nonprofit Tech for Good

OCTOBER 14, 2012

As someone who observes thousands of nonprofits on the Social Web each year, let me just say it’s better to spend 90-minutes on a webinar than hours upon hours to trying to figure it out yourself, or worse not knowing about the changes and their effect, and thus wasting your time executing a poor, ROI-less strategy on Facebook.

Facebook 273

Facebook Nonprofit Social Media Gift 273

Nonprofit Tech for Good

FEBRUARY 14, 2019

The key, though, is doing it in a way that delivers maximum ROI. The risk is low, and the potential rewards are great, so be sure to consider testing this channel as part of your next fundraising effort. This should generate enough data to give you a good sense of your cost per action and ROI.

Facebook 230

Facebook Fundraising ROI Metrics 230

NTEN

MAY 17, 2011

Being new to this, we also had to determine how to measure the return on investment (ROI) of our ad buys, to help guide our efforts in the future. for the 785 clicks that turned into 281 conversions: Your actual ROI calculation will depend on the value you put on this conversion. We found that each new subscriber cost: $2.12

ROI 91

ROI Online Linkedin Analytics 91

Nonprofit Tech for Good

MAY 18, 2013

Know that using third-party apps decreases ROI if not used carefully. Even the tiniest of changes from posting natively can result in decreased Return on Investment (ROI). Chapter 5 :: Introduction to YouTube Channels. Now you must create your YouTube Channel using a Google Account you already have or by creating a new one.

Social Media 258

Social Media Social Media Chapter 258

NonProfit Hub

JUNE 22, 2021

It’s evident that when you can show a donor the tangible return on investment (ROI) of their gift, you get a higher average gift and more frequent giving. It allows you to see which fundraising activities provide the highest ROI and contribute the most to your fundraising goals. Donation ROI. Why is this important?

ROI 79

ROI Donor Fundraising Gift 79

Nonprofit Tech for Good

JULY 11, 2012

The estimates below allow for the time required to research and create content for your social media campaigns, the actual time spent engaging and participating in your nonprofit’s online communities, and the time necessary to monitor and report ROI. LinkedIn is a powerhouse in ROI. LinkedIn: 5 Hours Weekly.

Social Media 232

Social Media Media Social Nonprofit 232

Greater Giving

MAY 25, 2022

Fundamental Strategies to Maximize your Event Marketing ROI. This guide will look at four transformational fundraising strategies for increasing your nonprofit’s ROI from its event marketing outreach. When you spend time and money marketing to people who are unlikely to attend your event, your ROI will inevitably take a hit.

ROI 81

ROI Strategy Marketing Social Media 81

Nonprofit Tech for Good

DECEMBER 3, 2020

In fact, one of the most in-demand job skills for digital marketers and fundraisers is knowing how to effectively use social media advertising channels and Google Ads. would increase the ROI, but in truth, there are more important projects to focus on than investing time and resources into our Facebook Stories.

Facebook 364

Facebook Practice Nonprofit Social Media 364

Nonprofit Tech for Good

DECEMBER 20, 2010

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. Dupe: Our organization has literally just started tracking ROI for using these tools by way of campaigns. If you are a smaller organization, have a few people work together to keep the channels updated and have fun with it.

Social Media 189

Social Media Foundation Media Examples 189

Bloomerang

APRIL 6, 2021

Deciding on the channels through which to send your appeals can be tough—there are so many ways to reach donors these days. A multi-channel fundraising strategy, or one that targets donors through a variety of mediums, is most likely to reach the widest audience and result in maximum funds raised. What is multi-channel fundraising?

Mail 77

Mail Channel Strategy Fundraising 77

Nonprofit Tech for Good

JANUARY 14, 2013

Ask for your raise first, and then ask for a budget for graphic design work (avatar, Twitter background, YouTube Channel background, Facebook banners, etc.), 10) Track the growth and ROI of your online communities. I am firm believer in the math of the social media – as your communities grow, so does your ROI.

Social Media 231

Social Media Media Social Management 231

The Modern Nonprofit

FEBRUARY 4, 2025

Compare DAC across different channels (e.g., Fundraising ROI What It Is : The return on investment for your fundraising activities, showing how much revenue your efforts generate relative to the costs involved. Why It Matters : ROI reveals whether your campaigns are worth the time and money youre investing.

Metrics 52

Metrics Track Fundraising Nonprofit 52

Nonprofit Tech for Good

JULY 28, 2010

I just didn’t see how a Facebook Group could ever compare to a MySpace profile in terms of power and ROI (Return on Investment). At the same time I created the Nonprofit Organizations YouTube Channel. I was loyal to MySpace and the community there, and honestly quite offended by all the MySpace bashing. Five Lessons Learned.

Social Network 191

Social Network Community Network Myspace 191

Nonprofit Tech for Good

MAY 18, 2013

Know that using third-party apps decreases ROI if not used carefully. Even the tiniest of changes from posting natively can result in decreased Return on Investment (ROI). Chapter 5 :: Introduction to YouTube Channels. Now you must create your YouTube Channel using a Google Account you already have or by creating a new one.

Social Media 207

Social Media Social Media Chapter 207

Nonprofit Tech for Good

APRIL 14, 2013

Those 27,000+ subscribers produce more return on investment (ROI) in terms of bringing in new clients and webinar attendees than my 600,000+ Twitter followers and 40,000+ Facebook fans combined. Link to video on the HRW YouTube Channel. My e-newsletter is by far the driving force behind Nonprofit Tech 2.0. Bottom of e-Newsletter: 1.

Newsletter 228

Newsletter Nonprofit Social Media Social Network 228

Allegiance Group

OCTOBER 10, 2024

But, accurately measuring and tracking your efforts across multiple channels is a significant challenge, especially if you have a small team. Direct and indirect channel attribution can help you put the pieces together. In a multichannel strategy, you measure performance on each channel alone.

ROI 52

ROI Channel Campaign Gift 52

Nonprofit Tech for Good

JUNE 5, 2013

Topics include understanding how much time social and mobile media requires, how to track return on investment (ROI), and how to craft a social and mobile media policy for your nonprofit.

Mobile 133

Mobile Media Social Social Media 133

TechCrunch

JANUARY 28, 2022

With the help of Shutterstock’s events and marketing teams, Reynolds and Deeran figured out ways to create processes internally and saw ROI from the channel go up dramatically. That’s when they decided to examine if that approach would work well for other businesses.

ROI 84

ROI Team Marketing Companies 84

Media Cause

FEBRUARY 7, 2023

Therefore, when we create a media campaign , we always have a plan in place to measure paid media ROI (return on investment) and the success of every dollar invested. What is Paid Media and Paid Media ROI? This is when a campaign’s KPIs will tie directly back to the campaign investment to measure the paid media ROI.

ROI 52

ROI Media Nonprofit Social Media 52

Nonprofit Tech for Good

SEPTEMBER 14, 2010

Beyond adding your nonprofit on the desktop site, most of the ROI from using Foursquare comes from using it on an iPhone, Android phone, or Blackberry. You can upload and simultaneously post videos to Twitter and your 12Seconds Channel with just a few clicks straight from your smartphone. Foursquare.

Media 211

Media Blackberry Tools Management 211

The Storytelling Non-profit

JANUARY 24, 2022

Whether you tell stories in your fundraising or communications program, chances are you want to understand the impact and return on investment (or ROI) of the stories you tell. Crunch the Numbers We really can’t talk about measuring ROI without talking about our numbers. This could be a quarter, month or week.

ROI 67

ROI Storytelling Measure Story 67

Nonprofit Tech for Good

FEBRUARY 8, 2012

Define metrics of measurement and create a social media ROI spreadsheet. Create a YouTube Channel/Google Account. Design your YouTube Channel. Get the necessary training (HTML, digital photography, video, social media, and mobile technology). Create a master login sheet. Create a Google account. Sign up for Google Alerts.

Social Media 260

Social Media Social Media Tech 260

Amy Sample Ward

NOVEMBER 11, 2012

ROI: How Infographics Can Help Your Business [Infographic] | Social Media Today – "With the infographic craze in full-swing, you might ask: Are infographics just a pretty way of displaying data, or will they actually benefit my business? " Where do you get your news?

Web 137

Web Social Media ROI Bookmarking 137

Nonprofit Tech for Good

JUNE 18, 2012

Now that I have had some time to work with the tool set and figure out through a process of trial and error what kind of content works best on Google+, not only has engagement significantly increased on the Nonprofit Organizations Google+ Page in recent months, but so has my Return on Investment (ROI).

Calendar 195

Calendar Google Organization Nonprofit 195

Nonprofit Tech for Good

APRIL 20, 2013

Topics include understanding how much time social media requires, how to track return on investment (ROI), and how to craft a social media policy for your nonprofit.

Social Media 182

Social Media Media Strategy Social 182

Nonprofit Tech for Good

JULY 20, 2010

80% of my ROI (Return on Investment = webinar registrations, new clients, speaking engagements) comes from my e-Newsletter, and thanks to blogging my e-Newsletter list has jumped from 3,000 subscribers (which took 4 years to build) to almost 8,000 in 10 months! I wasn’t convinced at all that the world needed another blogger.

Ideas 225

Ideas Content Organization Nonprofit 225