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Rethinking Your Association’s Member Renewal Campaigns

Association Analytics

Here is an example of a personalized landing page with a name and specific benefits the member uses most often: Multi-Channel Communication Don’t just rely on email to send out communications for renewals. Compelling subject lines and preview texts can significantly impact open rates.

Campaign 169
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2024 Online Fundraising Statistics for Nonprofits

Nonprofit Tech for Good

Direct mail was the second most preferred channel at 21%, followed by social media (17%), text messaging (8%), and phone calls (2%). Neon One ] 72% of individuals say that the presence of a charity rating badge increases their likelihood of giving. Double the Donation ] The current donor retention rate is 41.9%. billion—only 0.6%

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Are you getting the most out of your retention data?

Association Analytics

If you’re responsible for member retention, you have your renewal rate committed to memory, right? You are most likely doing everything you should — calculating your retention rate on a regular basis, being consistent in your retention formula and sharing results with key stakeholders. Retention rates aren’t one dimensional.

Retention 169
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Are you getting the most out of your retention data?

Association Analytics

If you’re responsible for member retention, you have your renewal rate committed to memory, right? You are most likely doing everything you should -- calculating your retention rate on a regular basis, being consistent in your retention formula and sharing results with key stakeholders. Retention rates aren’t one dimensional.

Retention 192
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5 Takeaways from Our Webinar on Subscription Giving

Network for Good

Did you miss yesterday’s webinar on the Subscription Giving method of fundraising? If Netflix can achieve a 90% retention rate through a subscription-based model, why can’t your organization do the same through telling stories about the good work you do? Check out the webinar here. Want to learn more?

Giving 86
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Donor Communications Breed Loyalty

The NonProfit Times

Here are a few ideas McGrath and Mike Schmersahi for going beyond the baseline donor communication process in meaningful, retention-building ways: Personalize all communication and channel mix as much as possible. Regularly send genuine, compelling stories of how your donors’ generosity is impacting the lives of beneficiaries.

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Top technology trends to help your association personalize the member experience

Nimble AMS

Omni-channel personalization. Personalization efforts are being extended across multiple channels and touchpoints, including webpages, mobile apps, social media, email marketing, and customer support, to provide a consistent and seamless user experience. This trend offers a consistent, personalized experience regardless of touchpoint.

Personal 126