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The Secret Way To Boost Year-End Gifts

Bloomerang

First names only! Here are 6 channel options: A simple phone call from you, or even better—a board member A postcard A video email A letter An email A text 3 time-saving ways to report impact with scale and efficiency (no matter how big or small you are!) Texts have a 98% open rate. Thank them by text Let’s face it. Much lower!

Gift 106
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6 Types of Nonprofit Video Messages

Greater Giving

Studies have shown websites that include a video message are 53 times more likely ( Insivia ) to reach Google’s front page than those who don’t, and video can boost conversion rates by up to 80% ( Unbounce ). The script should provide insight into the nonprofit by following to the common writer’s mantra of “show don’t tell.”

Video 87
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Photos And Videos In Fundraising Communications

Kindful

While captions may sound outdated, the reality is people read them. Use the same photo on your website’s homepage, your donation page, social media, and other channels to tie in your appeal across all the channels your donors may see. Write a script for your video and make sure it mirrors the story and ask in your appeal.

Photo 65
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Hiring A Google Grants Manager: A Guide & 9 Agencies

Nonprofits Source

If outsourcing the work sounds like an offer you can’t refuse, take the time to find an agency that offers the exact services and expertise your team needs. From maintaining a 5% clickthrough rate to having the appropriate number of ad campaigns, their team will make sure your account always meets the program’s standards.

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Nonprofit Radio: How to Make Podcasts That Promote Your Brand and Engage Supporters

NTEN

Assume podcast listeners are also receiving updates from you via other channels, like eNewsletters, print, blogs, and other social media such as Facebook messages from your org’s group page. This method is great for its ease of use and immediacy but will not allow you to add any sound effects, music, or cut in other voices and input.

Podcast 59
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SEO For Nonprofits: A Beginners Guide To Digital Marketing Success

Nonprofits Source

Over the years these terms have evolved to fit the adoption of new marketing channels. While this may sound overwhelming, don’t let it discourage you. One nonprofit used online channels to surpass their year-end fundraising goals. Of course, this only begins to scratch the surface of understanding how SEO works.

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[VIDEO] Raise More Money And Improve Donors Relationships Through Personal Branding

Bloomerang

And a lot of this content that I’m talking about today is in my book called “Cloudburst” on fundraising, you’ll find scripts and things in there you haven’t ever seen before. And then look at first-rate performance and impact. And I know that sounds expensive. So your personal brand is important.

Money 103