NTEN

JUNE 29, 2011

When it comes to nonprofits – and particularly, nonprofits on Facebook – we're all looking for the answer to the question: What's the ROI? The truth is, ROI can be calculated in a variety of ways. This action rate bests both Care2 and Change.org. How's that for ROI? For us, it's also a critical source for advocacy.

ROI 94

ROI Facebook Social Media Advocacy 94

Nonprofit Tech for Good

MAY 18, 2013

Know that using third-party apps decreases ROI if not used carefully. Even the tiniest of changes from posting natively can result in decreased Return on Investment (ROI). Chapter 5 :: Introduction to YouTube Channels. Now you must create your YouTube Channel using a Google Account you already have or by creating a new one.

Social Media 277

Social Media Social Media Chapter 277

The Modern Nonprofit

FEBRUARY 4, 2025

Donor Retention Rate What It Is : This metric tracks the percentage of donors who continue to give to your organization year after year. Segment your retention rates by donor type, such as recurring donors or major gift contributors, to gain deeper insights. Compare DAC across different channels (e.g.,

Metrics 52

Metrics Track Fundraising Nonprofit 52

Allegiance Group

APRIL 14, 2025

With a structured approach, you can build a strategic, data-backed budget that will allow you to make the case for new initiatives or increase spending in channels where youve been absent, or where theres untapped potential. Is there a channel you should be leaning into more heavily? Which channels consistently deliver strong results?

Public 52

Public Media Channel Mail 52

NonProfit Hub

JUNE 22, 2021

It’s evident that when you can show a donor the tangible return on investment (ROI) of their gift, you get a higher average gift and more frequent giving. It allows you to see which fundraising activities provide the highest ROI and contribute the most to your fundraising goals. Donation ROI. Why is this important?

ROI 83

ROI Donor Fundraising Gift 83

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Click to see larger image I'm very tempted to start using Results On Insights for ROI thanks to Barb Chamberlain's comment in yesterday's post " What Are The Best I-Words For Nonprofits To Think About Social Media and ROI? " But what does that really mean?

ROI 91

ROI Examples Results Social Media 91

Bloomerang

APRIL 6, 2021

Deciding on the channels through which to send your appeals can be tough—there are so many ways to reach donors these days. A multi-channel fundraising strategy, or one that targets donors through a variety of mediums, is most likely to reach the widest audience and result in maximum funds raised. What is multi-channel fundraising?

Mail 81

Mail Channel Fundraising Strategy 81

Nonprofit Tech for Good

DECEMBER 3, 2020

In short, one in one hundred of your followers will click on your first two posts in any given week and then the click-through rate drops steadily after that. In fact, one of the most in-demand job skills for digital marketers and fundraisers is knowing how to effectively use social media advertising channels and Google Ads.

Facebook 364

Facebook Practice Nonprofit Social Media 364

Greater Giving

MAY 25, 2022

Fundamental Strategies to Maximize your Event Marketing ROI. This guide will look at four transformational fundraising strategies for increasing your nonprofit’s ROI from its event marketing outreach. When you spend time and money marketing to people who are unlikely to attend your event, your ROI will inevitably take a hit.

ROI 81

ROI Strategy Marketing Social Media 81

Nonprofit Tech for Good

FEBRUARY 8, 2012

Define metrics of measurement and create a social media ROI spreadsheet. Add charity ratings graphics to your “Donate Now” landing page, if applicable. Create a YouTube Channel/Google Account. Design your YouTube Channel. Get the necessary training (HTML, digital photography, video, social media, and mobile technology).

Social Media 277

Social Media Social Media Nonprofit 277

Nonprofit Tech for Good

MAY 18, 2013

Know that using third-party apps decreases ROI if not used carefully. Even the tiniest of changes from posting natively can result in decreased Return on Investment (ROI). Chapter 5 :: Introduction to YouTube Channels. Now you must create your YouTube Channel using a Google Account you already have or by creating a new one.

Social Media 225

Social Media Social Media Chapter 225

Bloomerang

JUNE 21, 2022

While there are several answers to this question, getting a return on your investment (ROI) really starts with two key things: new donor retention and second gift conversions. The issue that most nonprofits face is they acquire a donor in one channel and hope to convert them to a different channel later on.

Donor 122

Donor Strategy Create Gift 122

Nonprofit Tech for Good

JUNE 5, 2014

To do so effectively, nonprofits must embrace an integrated multi-channel communications and fundraising strategy. Track and report success in a Social Media ROI spreadsheet. . Track and report success in a Social Media ROI spreadsheet. Generation X (Born 1965-1979, aged 35-49). Millennials (Born 1980-2000, aged 14-34).

Mobile 218

Mobile Fundraising Chapter Social Media 218

Bloomerang

JULY 26, 2024

But I wonder if in the long run the ROI is better for direct mail than digital? Is there any research on open, conversion and retention rates for the different mediums? As media options continue to multiply, choosing the best channels becomes more and more fraught. And what about other acquisition channels?

Mail 121

Mail Roles Digital Fundraising 121

The Storytelling Non-profit

JANUARY 24, 2022

Whether you tell stories in your fundraising or communications program, chances are you want to understand the impact and return on investment (or ROI) of the stories you tell. Crunch the Numbers We really can’t talk about measuring ROI without talking about our numbers. This could be a quarter, month or week.

ROI 67

ROI Storytelling Measure Story 67

NetWits

JULY 27, 2011

If you can get the right people subscribed to your email list then you’ll benefit from above average open, click through and conversion rates. This will help you determine the effectiveness of each channel. By determining where the best return on investment (ROI) comes from you can then focus your energy.

email 182

email Marketing Strategy Nonprofit 182

Nonprofit Tech for Good

JUNE 13, 2013

If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), Facebook Fundraising Mobile Media Social Media Twitter ROI (Return on Investment)' There absolutely is a math to social and mobile media.

Mobile 188

Mobile Track Media Fundraising 188

.orgSource

AUGUST 28, 2023

The YouTubers who manage those channels know how to tell a story and they are experts in their field. According to a 2020 Edelman study , 89% of decision-makers surveyed believe that thought leadership improves their perceptions of an organization — yet only 17% of them rate the quality of the information they read as very good or excellent.

Leadership 221

Leadership YouTube Audience Professional 221

Bloomerang

JANUARY 3, 2022

Response rates for each channel used . Email open and click-through rates by campaign (and/or subject line). Retention rate of last year’s campaign donors . ROI (return on investment). Total number of gifts. Average gift size. Median gift size . Number of new donors acquired . Donor demographics .

Evaluation 132

Evaluation Metrics Campaign Fundraising 132

Allegiance Group

JANUARY 14, 2025

The open rate for text messages is a whopping 98 percent, with a click-through rate of 19 to 26% (well above that of email), making it one of the more effective strategies nonprofits can use. Weve already mentioned the extremely high 98% open rate compared with that of email which is around 20%. over the past year.

Fundraising 52

Fundraising Tips Donor Broadcast 52

The Next Web

NOVEMBER 16, 2013

The ability to drive user demand for your product through data analytics and testing to improve its conversion rate. Many social channels are free to use and help to drive traffic and sales. Email is a direct digital channel with strong ROI, I strongly recommend MailChimp to start with. Step 5: Marketing and sales.

Websites 159

Websites Build Analytics Track 159

DNL OmniMedia

DECEMBER 12, 2024

Measuring the effectiveness of your marketing efforts: Set yourself up to track your marketing efforts success by measuring key performance indicators (KPIs) like return on investment, click-through rate, conversion rate, and more. Creating a better user experience (UX) on your website could increase conversion rates by 400%.

Marketing 52

Marketing Nonprofit Guide Social Media 52

NonProfit Hub

JANUARY 28, 2021

Did you know that the average open rate for the nonprofit organization is around 25.17%, much higher than the industry average open rate, which is just 21.33%? email marketing is one of the most effective channels for nonprofit organizations. One of the main downsides could be a poor response rate or spamming of your emails.

email 88

email Marketing Nonprofit Spam 88

Nonprofit Tech for Good

MAY 31, 2020

By Stephanie Kanak , Content Strategist at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. Your supporters often engage with your organization using more than one channel. How can you get an ROI in the digital literacy skills we are all developing?”. What would you do differently?

Nonprofit 340

Nonprofit Survey Donor Fundraising 340

Qgiv

JULY 12, 2021

Search ads had the best ROI (return on investment) for nonprofits using paid advertising, with an average ROI of $4.78. . The average ROI on social media ads was $1.05. . Email has the highest return on investment of any marketing channel ($40 for every dollar spent!). Mac users give an average of $182 per donation.

Statistics 116

Statistics Fundraising Raise Social Media 116

Bloomerang

MAY 30, 2022

What were our donor retention and new donor acquisition rates? Prepare your marketing channels. A strong fundraising plan also needs to include the marketing channels you’ll use to get the word out about your fundraising initiatives. These marketing channels might include: Social media. Direct mail. Your website.

Fundraising 140

Fundraising Guide Social Media Donor 140

Nonprofits Source

SEPTEMBER 8, 2017

However, if you notice deliverability or response rates have declined but your email list is growing, it may be worth taking a look at other providers. 2 Grassroots Campaigning: How To Use Online Channels To Build Offline Support. When marketers discuss the impact of email marketing we often see the investment to ROI statistic.

email 89

email Strategy Marketing Fundraising 89

Bloomerang

JANUARY 11, 2024

What can I do to make the ROI better? Here are 10 first-time donor retention tips that channel gratitude Call first-time donors immediately and thank them. On the other end of the spectrum, donors of $50 or more typically have the highest conversion rate. How do you channel gratitude to first-time donors?

Donor 122

Donor Tips Time Retention 122

Qgiv

DECEMBER 10, 2024

Print communications came in second place, with 19% saying it was the most influential channel. Donation letters are used to request financial contributions or solicit in-kind donations through traditional channels, like direct mail, or using digital channels, like email. Plus, these campaigns see average response rates of 5.3%.

Template 98

Template Donation Help Raise 98

Care2

AUGUST 28, 2013

In my experience, the biggest difference in the varying payback on a Care2 multi-channel donor acquisition campaign (or any online acquisition) tends to be the total number of fundraising appeals that an organization sends to its supporters. I use a basic Breakeven/ Return On Investment (ROI) calculator that I built.

email 77

email Fundraising ROI Mail 77

Byte Technology

NOVEMBER 18, 2015

In fact, he notes that email has the highest return on investment of any marketing channel—incredibly $40 for every $1 invested. Here, Haydon gives five ways to truly optimize your email campaign and ensure your organization reaches that $40-$1 ROI—and perhaps even surpasses it.

email 100

email Campaign Effective Fundraising 100

Gyrus

DECEMBER 9, 2024

Organizations should seek LMS solutions that offer comprehensive reporting and analytics features , enabling them to: Monitor training effectiveness and completion rates. Ongoing Support : Are there dedicated support channels for troubleshooting and assistance? Identify trends in compliance training.

Life 52

Life Training Train Evaluation 52

Bloomerang

JUNE 20, 2023

Then, determine the amount you’re willing to spend to hit those goals and lead to a healthy return on investment (ROI). Monthly donors are shown to have a retention rate of 90% compared to the average of 46% , so encouraging these contributions can increase your organization’s retention rate as a whole.

Fundraising 111

Fundraising Online Ideas Guide 111

sgEngage

OCTOBER 11, 2023

With a 99% open rate—and 90% opened within three minutes—there is no better channel to quickly reach donors than text messaging. Texts sent December 30-31 may have a higher ROI than texts sent earlier that week. With these two important giving days looming in Q4, how can nonprofits improve this year’s results?

Campaign 98

Campaign Fundraising Broadcast Donor 98

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 15, 2009

We used the hashtag #roi for audience participation and we trended 8th on Twitter , generating some entertaining tweets. Some takeaways about measurement and ROI: Need to incorporate tracking of how many people that you involved in engaging conversations via social media become donors. What is your conversion rate?

Social Media 50

Social Media Reflection Media Social 50

DNL OmniMedia

FEBRUARY 3, 2025

A consultant can help you craft and maintain your brand across multiple channels. Choosing a consultant with print and web design services can help your organization quickly develop effective appeals for all of your marketing channels, from social media to direct mail. million nonprofits in the U.S.

Consultant 52

Consultant Marketing Nonprofit Social Media 52

NonProfit Hub

MAY 17, 2021

.” Peter Ross | How to Measure the ROI of Your Marketing Strategies. With a keen focus on return on investment (ROI) and key performance indicators (KPI), he helped us examine four areas that are relevant to every modern nonprofit: Cost per Visitor (CPV). Web-to-Lead Conversion Rate. Lead-to-Sale Conversion Rate.

Causes 77

Causes Time ROI Influence 77