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Why omni-channel fundraising works at year-end

EveryAction

Whether your nonprofit organization has used an omni-channel donor engagement strategy for years or you’re just getting started, busy fundraising seasons are the most important opportunities to communicate cohesively across mediums with your supporters.

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How to Maximize Success Stories Across Your Nonprofit’s Digital Channels

Nonprofit Tech for Good

Tailor your most compelling narratives for different channels to share them widely. WFP USA paired this memorable introduction to Rani with a compelling fact that emphasizes the importance of empowering girls like her: School meals increase girls’ school enrollment rates by 12%. Share uplifting narratives optimized for your channels.

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Top 5 Ways Text Messaging Will Retain Donors in 2023

NonProfit PRO

While text messaging has remained a reliable conversion channel over the years, nonprofits are taking advantage of texting’s strong and immediate open rate to focus on retention.

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4 Text Marketing Lessons Nonprofits Can Take from Big Brands

Nonprofit Tech for Good

Big brands know that texts have an incredibly high open rate—that’s why many of our favorite retailers have adopted a text marketing strategy. Marketing-related text messages have an incredibly high open rate of about 99%, compared to the average email open rate, which is closer to 30%. You can read all about it here.

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How Data Can Improve Your Nonprofit’s Response Rates

sgEngage

Below are four simple yet highly effective ways that data can help you increase response rates. Perhaps this sizeable audience segment would respond at a higher rate to a message that emphasizes food insecurity among children and its impact on learning and development. Optimize your channel strategy. Vary your frequency.

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5 Tips to Craft Your Nonprofit’s Year-End Fundraising Campaigns

Nonprofit Tech for Good

Multichannel fundraising refers to reaching the same donors through multiple communication methods, or channels. Emily Lefferts is a copywriter at DonorPerfect – a top-rated donor management system and fundraising platform for nonprofits. On social media, pair your posts with a link to your donation form. About the Author.

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What Apple’s privacy changes mean for email open rates

M+R

That means we’d actually see open rates go up for those who choose this option (probably most people), because pixels would be loaded for every email—but we won’t know if those people are actually opening emails or not. When a user downloads that image, we know they’ve opened the email. . What will this change?

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