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How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

To make the most of new features, nonprofits must know how to create and track conversions in GA4. Setting up conversion tracking is also essential for nonprofits to maximise their Google Ad Grant. This can be achieved by tracking the source of sessions and users with UTMs & setting up Conversions for important events in GA4.

Track 252
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15+ Online Fundraising Platforms to Increase Giving

Qgiv

In this guide, we’ve rounded up top online fundraising platforms to help you make the most of digital fundraising. Search for a platform that offers essential fundraising features such as: Branded donation pages. These donation pages allow your organization to solicit gifts on online channels. Recurring giving. Crowdfunding.

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Unify Your Nonprofit’s Omni-Channel Data with the Right Tech Stack

Allegiance Group

This may be a simplified breakdown of omni-channel fundraising and marketing , but you can see how complex the attribution and data-collection side of it is. To do omni-channel well, you need the right tools. Let’s look at the tech stack that can help your organization pull together all the data from your omni-channel efforts.

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What iOS 17 Tracking Changes mean for Digital Fundraising

M+R

Included in it are updates to how the operating system will handle link tracking, which Apple calls Link Tracking Protection (LTP). What is Link Tracking Protection? Link Tracking Protection will strip out some tracking information/ parameters added to the end of URLs. the nonprofit fundraising apocalypse.

Track 111
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The Top 9 Text-to-Give Platforms To Boost Mobile Giving

Bloomerang

According to the latest M+R Benchmarks report , mobile message volume for nonprofits increased by 40% in 2023, indicating that this channel is here to stay. This guide will explain how the process works and ways to optimize your campaigns using text-to-give platforms. Supporters text the keyword to your phone number.

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Bloomerang Expands Platform, Includes Member Management

The NonProfit Times

Donor management technology provider Bloomerang has upgraded the platform with a membership management element that merges donor and membership data as part of illuminating the overall donor journey with a charity. The post Bloomerang Expands Platform, Includes Member Management appeared first on The NonProfit Times.

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Tracking Social Media Engagements and Conversions for Your Nonprofit

Classy

This is especially true on social media because there are so many data points you can track. Across platforms, you should be tracking social media engagement rates and conversion rates. This is especially true on social media because the platforms’ algorithms prioritize engagements. Tracking Social Media Conversions.