sgEngage

AUGUST 1, 2024

Identifying and Engaging Long-Term Donor Channels The success of your donor engagement efforts depend on your ability to identify, connect with and analyze your most valuable donors. Understanding these connection points will help you to pinpoint the most effective channels for attracting long-term donors.

Donor 89

Donor Strategy Channel Method 89

.orgSource

APRIL 1, 2024

Data management platforms are constantly improving their user-friendliness, flexibility, and reporting capacity. Our own platform,orgWorx connects you to seasoned association professionals. You can’t know, what you don’t know. There are technology tools that can make information and data analytics accessible to everyone.

Trend 221

Trend Influence Taxonomy China 221

.orgSource

AUGUST 28, 2023

The YouTubers who manage those channels know how to tell a story and they are experts in their field. You might even begin your search by following related hashtags on social platforms or industry forums. Do any of your members have their own channel? But I have learned a few things about each of those topics.

YouTube 221

YouTube Industry Leadership Podcast 221

Whole Whale

JULY 30, 2024

Step 1: Ensure Proper GA4 Installation GA4 is Google’s newest iteration of the Google Analytics platform. Whole Whale’s “Big Guide To GA4” is a one-stop shop for understanding how to install and use the platform. as well as your acquisition channels in one singular location.

Analytics 52

Analytics Google Campaign Data 52

Nonprofit Tech for Good

JANUARY 17, 2019

By Tereza Litsa , Social Media Manager at Lightful , a simple social media management platform for nonprofits. A great social media content calendar can help you: Save time : we’re all busy, which means that sometimes we can forget to update our social channels – especially if you don’t have a dedicated social media manager.

Calendar 273

Calendar Social Media Content Media 273

M+R

JUNE 18, 2024

Google and many advertising platforms propose that we replace this identifier (cookies) with alternatives based on first-party data (like email, name, or phone number). This is also a good time to look at your attribution model and consider investing in media mix modeling to help you evaluate performance across platforms without cookies.

Alternative 105

Alternative Google Audio Test 105

Nonprofit Tech for Good

FEBRUARY 14, 2019

The short answer is, more than ever before, you have to embrace the pay-to-play nature of the platform. The key, though, is doing it in a way that delivers maximum ROI. The risk is low, and the potential rewards are great, so be sure to consider testing this channel as part of your next fundraising effort.

Facebook 224

Facebook Fundraising ROI Metrics 224

Achieve

OCTOBER 6, 2023

By paying more attention to which posts and other social media activities garner the most engagement on the platforms, you’ll be able to hone your strategy over time to spark more interest in your nonprofit. But with so many platforms to choose from, how do you decide which ones to center your efforts on?

Social Media 52

Social Media Metrics North Carolina Media 52

Achieve

SEPTEMBER 5, 2024

You’ll establish multiple touchpoints with members that keep your association at the top of their minds, and you’ll have an online platform to share all the innovative ideas and strategies you’re using. Next, analyze this data to identify trends and preferences, such as the communication channels or types of content members like most.

Online 52

Online Associations Metrics ROI 52

EveryAction

NOVEMBER 9, 2022

If email or mail appeals are a part of your GivingTuesday strategy, segmenting your audience could make a big difference for return on investment (ROI.) Check to see if your constituent relationship management (CRM) platform or email marketing system has the ability to A/B test and let your emails race to the finish line!

Gift 207

Gift Consultant Audience email 207

Qgiv

SEPTEMBER 2, 2024

That’s why it’s essential to carefully choose the right software solutions to support your operations–the right tool can drive a high ROI for your fundraising efforts. Qgiv’s nonprofit software is easy to use and adapts to your organization by offering multiple fundraising solutions on one platform!

Software 98

Software Effective Nonprofit Collaboration 98

Greater Giving

JULY 5, 2024

Easy data collection and enhanced engagement using event technology platforms. Regardless of the format you choose, keep these best practices in mind to host a successful event: For virtual and hybrid events, choose a user-friendly, reliable event platform. Flexibility with scheduling in-person and virtual activities.

Work 98

Work Poll Virtual Audience 98

Greater Giving

AUGUST 10, 2023

Their primary responsibility is to promote the event through various media channels and engage with potential attendees, sponsors, and the public. The team manages various communication channels, including TV, print, web, email, and social media platforms.

Roles 40

Roles Media Press Sponsor 40

NTEN

JUNE 29, 2011

When it comes to nonprofits – and particularly, nonprofits on Facebook – we're all looking for the answer to the question: What's the ROI? The truth is, ROI can be calculated in a variety of ways. This will provide us and them with a different platform on which to interact. How's that for ROI?

ROI 94

ROI Facebook Advocacy Social Media 94

AccelEvents

JULY 7, 2021

An intuitive CRM platform and virtual event software will be critical to your success. . This means that your marketing is still on-brand and clear across your delivery channels, and the messaging won’t confuse, distract, or mislead the audience. . Track event ROI. Stay engaged during the event .

Marketing 97

Marketing Virtual Awareness Platform 97

NonProfit Hub

JANUARY 28, 2021

a well-established digital marketing automation platform ? email marketing is one of the most effective channels for nonprofit organizations. Use digital marketing as a channel and collect email addresses via social media marketing. And if such platforms find repeated emails, they will, by default, move it to the spam folder.

email 84

email Marketing Spam Rate 84

sgEngage

SEPTEMBER 11, 2023

Leverage digital channels. Simply share a link to the site on all of your nonprofit’s digital channels—email campaigns, organic and/or paid social media, your organization’s event website, personal emails, even your email signature. Alternatively, you could ask it to brainstorm outreach channels and digital campaign ideas.

Charity 87

Charity Create Sponsor Sample 87

AccelEvents

JULY 14, 2021

Many brands host their event on a virtual event hosting platform that facilitates chat rooms during sessions, pre-recorded sessions, private messaging, social rooms, networking rooms, and more. . These include: Choose your virtual conference platform. . Market your event through various channels. Greater ROI.

Virtual 98

Virtual Conference Library Hosting 98

Media Cause

JUNE 28, 2021

Here are some best practices our media team uses when creating a new campaign, starting with goals and platforms all the way to tactical tips for executing your campaign. Selecting Ad Platforms for Nonprofits. Channel selection comes down to a few things: your goals , your audience and your budget. Is my targeting right?

Practice 59

Practice Audio Nonprofit Search 59

AccelEvents

MARCH 12, 2021

If you are looking to increase brand awareness, you are likely considering marketing strategies like social media takeovers and Youtube channels, among others. But one marketing channel that is sure to make sense is a hybrid event. Take Advantage of an Event Platform.

Awareness 52

Awareness Virtual Sponsor Industry 52

AccelEvents

MARCH 12, 2021

If you are looking to increase brand awareness, you are likely considering marketing strategies like social media takeovers and Youtube channels, among others. But one marketing channel that is sure to make sense is a hybrid event. Take Advantage of an Event Platform.

Awareness 52

Awareness Virtual Sponsor Industry 52

EveryAction

AUGUST 3, 2023

These insights help organizations tailor their engagement strategies and ensure that your team’s time and resources go to the individuals most likely to contribute significantly⁠—which increases the ROI (return on investment) of your major giving efforts. Establish specific major giving levels and benefits.

Strategy 177

Strategy Giving Fundraising Gift 177

Qgiv

MAY 31, 2023

As each social media channel is unique, your audience will be different too. Many social media channels have insights and analytics so you can find out who’s already following you. There are so many options for social media platforms now, but don’t feel like your nonprofit needs to do all of them. But when should you post?

Social Media 52

Social Media Share Media Social 52

Bloomerang

NOVEMBER 16, 2023

This guide will explain how the process works and ways to optimize your campaigns to raise more from this channel. Here’s how the text fundraising process works: Your nonprofit chooses a text fundraising platform or service provider. These platforms prioritize security and a positive experience for both nonprofits and donors.

Mobile 57

Mobile Guide Giving Fundraising 57

AccelEvents

JUNE 23, 2020

A virtual trade show is a virtual event run in a digital environment and hosted through a virtual platform. In short, a virtual trade show can: Provide a greater Return on Investment (ROI) than an in-person trade show. Here’s how: Greater Return on Investment (ROI). Potential e-commerce platforms to enable on-the-spot sales.

Virtual 84

Virtual Guide Registration Sponsor 84

Pamela Grow

JUNE 28, 2023

Well, I’ve got some eye-opening stats that might make you reconsider where to channel your communication efforts. According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! Social media, on the other hand, lags behind with an average ROI of 94%. The numbers don’t lie!

email 52

email Rate Social Media ROI 52

AccelEvents

SEPTEMBER 1, 2021

You might find that you save money with an event platform and therefore, you may have more room for marketing than you initially thought. . For example, if your entire demographic is on the social media platform Instagram, then your marketing budget should start with that, and then branch out to other avenues or pipelines depending on costs.

Marketing 105

Marketing Virtual Sponsor Social Media 105

Allegiance Group

APRIL 15, 2024

When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. This shows that appreciation for this communication channel is growing among younger generations. This channel also tends to see positive returns—for every $1.27 Direct mail reaches different audiences.

Mail 52

Mail Fundraising Nonprofit Channel 52

AccelEvents

JUNE 21, 2021

If getting attendees to your event is your main goal, you need to cross-reference your CRM with your virtual event platform. For example, you don’t need to inundate leads that clicked through your social media channel but did not register for the event with post-event follow-ups.

Marketing 91

Marketing Registration Map Virtual 91

Media Cause

JULY 22, 2021

Not only can you get a more complete picture of how your customers engage with your organization across channels, but also devices. Action reporting of the engaged viewers from your YouTube channel is available as well. These reports help you analyze particular aspects of the customer journey. Added granular control.

Analytics 52

Analytics Google Phase Nonprofit 52

Double the Donation

DECEMBER 7, 2021

We’ve made a lot of significant changes to the Double the Donation platform this year in order to provide increased functionality and streamline matching gift processes. Launching multi-channel outreach: Thanks to a Twilio integration, we’ve rolled out multi-channel donor outreach?! Product Updates & Enhancements.

Review 52

Review New York City Gift Integration 52

DipJar

SEPTEMBER 12, 2022

Channel preference (social media vs. email). According to AccuData’s guide to digital advertising , social media is not only a popular platform for your supporters, but it is the new frontier of nonprofit marketing. . Across all of these platforms, video stands out as the most powerful feature. Demographics . Giving history .

Marketing 52

Marketing Social Media Nonprofit Integration 52

AccelEvents

JUNE 24, 2021

Live events will no longer exclusively mean in-person and will instead encompass a range of platforms, media, and digital interactions. . Using a virtual events platform creates an entirely new medium and to succeed, you will need to reimagine and reinvent what you know works about events.

Guide 93

Guide Virtual Registration Platform 93

NonProfit Hub

APRIL 17, 2024

For example, you can answer these questions: What communication platforms do these individuals use? Share your posts across all marketing channels. Many supporters may not check your website regularly, so bring your blog posts to them using promotional channels like: Social media. What other blogs do they like to read?

Practice 36

Practice Organization Nonprofit Content 36

DNL OmniMedia

MAY 13, 2021

Creating a marketing campaign might sound simple enough, but implementing a proper strategy with a multi-channel approach is easier said than done. Some technological platforms perform better in specific areas than others. One way to collect all this data so that it is easily leveraged is through a CRM. Good luck!

Mail 52

Mail Integration Digital Strategy 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 11, 2011

Take an ROI approach to the amount of time that is being spent, especially if you haven’t really built up , engaged , and developed relationships with people via your social networks in other places. Don’t just do an ROI analysis with your social time. Don’t immediately embrace the shiny new object.

Google 98

Google Search email Time 98

AccelEvents

JUNE 23, 2020

A virtual trade show is a virtual event run in a digital environment and hosted through a virtual platform. In short, a virtual trade show can: Provide a greater Return on Investment (ROI) than an in-person trade show. Here’s how: Greater Return on Investment (ROI). Potential e-commerce platforms to enable on-the-spot sales.

Virtual 52

Virtual Guide Registration Sponsor 52