Nonprofit Tech for Good

MAY 18, 2013

Know that using third-party apps decreases ROI if not used carefully. Even the tiniest of changes from posting natively can result in decreased Return on Investment (ROI). Location-Based Communities (Facebook Places, Google+ Location, Foursquare) and Mobile Social Networking: 5 Hours Weekly. Flickr and Pinterest: 5 Hours Weekly.

Social Media 234

Social Media Social Media Chapter 234

Nonprofit Tech for Good

JANUARY 18, 2011

In February 2006, WITNESS first social media tool was the launch of its YouTube Channel. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. Currently, WITNESS’ ROI tracking is measured by way of increase in awareness and donations. What social media tools are you currently utilizing?

Social Media 255

Social Media Examples Interview Media 255

NTEN

JUNE 29, 2011

When it comes to nonprofits – and particularly, nonprofits on Facebook – we're all looking for the answer to the question: What's the ROI? The truth is, ROI can be calculated in a variety of ways. In general, the consensus seems to be that Facebook is not the place to pin all your fundraising hopes. How's that for ROI?

ROI 94

ROI Facebook Social Media Advocacy 94

Nonprofit Tech for Good

JANUARY 14, 2013

Ask for your raise first, and then ask for a budget for graphic design work (avatar, Twitter background, YouTube Channel background, Facebook banners, etc.), 10) Track the growth and ROI of your online communities. I am firm believer in the math of the social media – as your communities grow, so does your ROI.

Social Media 267

Social Media Media Social Management 267

NonProfit Hub

JUNE 22, 2021

It’s evident that when you can show a donor the tangible return on investment (ROI) of their gift, you get a higher average gift and more frequent giving. It allows you to see which fundraising activities provide the highest ROI and contribute the most to your fundraising goals. Donation ROI. Why is this important?

ROI 83

ROI Donor Fundraising Gift 83

Nonprofit Tech for Good

OCTOBER 22, 2012

Know that using third-party apps decreases ROI if not used carefully. Even the tiniest of changes from posting natively can result in decreased Return on Investment (ROI). Location-Based Communities (Facebook Places, Google+ Location, Foursquare) and Mobile Social Networking: 5 Hours Weekly. Flickr and Pinterest: 5 Hours Weekly.

Social Media 276

Social Media Social Media Chapter 276

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

This week's theme is social media ROI. That's what I've been thinking, speaking, and writing about and have also recruited guest posts on this topic. Meanwhile across town in DC, there was another nonprofit social media gathering taking place at Google Headquarters, there were also presentations and discussion on social media ROI.

Social Media 79

Social Media ROI Conference Metrics 79

Nonprofit Tech for Good

DECEMBER 20, 2010

Our LinkedIn group for Active pro bono consultants is a great place where these people can connect based on a current interest—giving back using their current skills. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. Finally, you must measure ROI. The least effective—probably Friendster.

Social Media 189

Social Media Foundation Media Examples 189

Greater Giving

MAY 25, 2022

Fundamental Strategies to Maximize your Event Marketing ROI. This guide will look at four transformational fundraising strategies for increasing your nonprofit’s ROI from its event marketing outreach. When you spend time and money marketing to people who are unlikely to attend your event, your ROI will inevitably take a hit.

ROI 81

ROI Strategy Marketing Social Media 81

Allegiance Group

APRIL 14, 2025

With a structured approach, you can build a strategic, data-backed budget that will allow you to make the case for new initiatives or increase spending in channels where youve been absent, or where theres untapped potential. Step 3: Assess Your Marketing Mix Are You Investing in the Right Places? Where should you lean in?

Public 52

Public Media Channel Mail 52

The Modern Nonprofit

FEBRUARY 4, 2025

Compare DAC across different channels (e.g., Fundraising ROI What It Is : The return on investment for your fundraising activities, showing how much revenue your efforts generate relative to the costs involved. Why It Matters : ROI reveals whether your campaigns are worth the time and money youre investing.

Metrics 52

Metrics Track Fundraising Nonprofit 52

Bloomerang

DECEMBER 12, 2024

and Canada find email to be the communication channel that most inspires them to contributebeating all other platforms. Investing in strategic email marketing can amplify your fundraising return on investment (ROI), engage supporters personally, and rally even more people to champion your mission. Appeal to emotion.

email 94

email Marketing Guide Nonprofit 94

Nonprofit Tech for Good

JUNE 13, 2013

If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), Facebook Fundraising Mobile Media Social Media Twitter ROI (Return on Investment)' There absolutely is a math to social and mobile media.

Mobile 189

Mobile Track Media Fundraising 189

NetWits

JULY 27, 2011

Once you’ve got that answer in place let it guide the rest of your decisions. This will help you determine the effectiveness of each channel. By determining where the best return on investment (ROI) comes from you can then focus your energy. It’s focused and we know exactly why we created it and why people would subscribe to it.

email 182

email Marketing Strategy Nonprofit 182

TechCrunch

JANUARY 28, 2022

With the help of Shutterstock’s events and marketing teams, Reynolds and Deeran figured out ways to create processes internally and saw ROI from the channel go up dramatically. That’s when they decided to examine if that approach would work well for other businesses.

ROI 84

ROI Team Marketing Companies 84

Media Cause

FEBRUARY 7, 2023

Therefore, when we create a media campaign , we always have a plan in place to measure paid media ROI (return on investment) and the success of every dollar invested. What is Paid Media and Paid Media ROI? This is when a campaign’s KPIs will tie directly back to the campaign investment to measure the paid media ROI.

ROI 52

ROI Media Nonprofit Social Media 52

Allegiance Group

OCTOBER 10, 2024

But, accurately measuring and tracking your efforts across multiple channels is a significant challenge, especially if you have a small team. Direct and indirect channel attribution can help you put the pieces together. In a multichannel strategy, you measure performance on each channel alone.

ROI 52

ROI Channel Campaign Gift 52

Nonprofit Tech for Good

DECEMBER 9, 2022

Healthy nonprofits diversify revenue by tapping a variety of resource streams and funding channels. Fundraise more efficiently: A well-planned and executed peer-to-peer campaign can generate an incredible return on investment (ROI) and, as a cherry on top, demand less of your staff’s time to do so. Peer-to-Peer and Team Fundraising.

Fund 331

Fund Nonprofit Pledge Donor 331

Nonprofit Tech for Good

MAY 31, 2020

Your supporters often engage with your organization using more than one channel. Have a Solid Donor Stewardship Plan in Place. If you don’t have a plan in place for thanking, communicating, and interacting with donors regularly, it will be more challenging to get them to respond during a crisis.

Nonprofit 340

Nonprofit Survey Donor Fundraising 340

Byte Technology

JANUARY 14, 2022

With a new online presence in place, we were able to use those listings and accounts as the channels for our broadcast campaigns. While our development team was building the website, our marketing team created an internet landing page with Flourish clinic information and strong calls to action. Timing is everything!

Marketing 243

Marketing Broadcast Campaign Awareness 243

Nonprofit Tech for Good

DECEMBER 12, 2011

are already using social media, many have not yet taken all of the steps below to ensure that their social media campaigns are built on a solid foundation meant to produce ROI (Return on Investment). Define Your Metrics and Create a Social Media ROI Spreadsheet. Save Usernames and Passwords in a Secure Place.

Social Media 244

Social Media Media Social Organization 244

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 11, 2011

Take an ROI approach to the amount of time that is being spent, especially if you haven’t really built up , engaged , and developed relationships with people via your social networks in other places. Don’t just do an ROI analysis with your social time. You can find the complete PEW report here.

Search 98

Search email Google Time 98

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 20, 2008

I'm working on workshop curriculum and a presentation about ROI and Nonprofit Technology for Legal Services Conference. That brought me to the question of "What are effective ROI storytelling techniques?" Their online community creates a connection with the customer during and after the sale being handled by channel.

ROI 50

ROI Technique Story Effective 50

The Next Web

DECEMBER 29, 2013

Clearly, social media (and all the content creation that comes with it) is a hot place to be. We’ve already seen an increased demand in leaders needing services to build their credibility through content and social channels. The ROI is outstanding. What’s next? John Hall , Influence & Co. . Content Manager.

Content 164

Content Social Social Media Storytelling 164

Qgiv

DECEMBER 10, 2024

Print communications came in second place, with 19% saying it was the most influential channel. Donation letters are used to request financial contributions or solicit in-kind donations through traditional channels, like direct mail, or using digital channels, like email. They may have ideas youve never considered!

Template 98

Template Donation Help Raise 98

3rd Sector Labs

AUGUST 15, 2014

Everyone wants to see their ROI. A great place to show program outcome data is social media, where you can connect with your donors on a more personal level. Direct mail might be a primary channel for established donors, but emails and your website might prevail for newer or younger donors. It makes us feel good. and again.

Digital 138

Digital Data Marketing Nonprofit 138

sgEngage

AUGUST 1, 2024

Identifying and Engaging Long-Term Donor Channels The success of your donor engagement efforts depend on your ability to identify, connect with and analyze your most valuable donors. Understanding these connection points will help you to pinpoint the most effective channels for attracting long-term donors.

Donor 103

Donor Strategy Channel Social Media 103

The Next Web

NOVEMBER 16, 2013

Many social channels are free to use and help to drive traffic and sales. Email is a direct digital channel with strong ROI, I strongly recommend MailChimp to start with. To optimise your site, WebSEO and Google Places are great. Step 5: Marketing and sales.

Websites 159

Websites Build Analytics Track 159

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 1, 2011

Note from Beth: A couple years ago, I organized a “ Nonprofit Social Media ROI Poetry Slam &# at SXSW. To win, you have to channel your creativity to write an original four- to eight-line poem or stanza that reflects the work or mission of your nonprofit. Panelists told their case studies as poems. Guest post by Juan A.

Contest 102

Contest Nonprofit Grant Award 102

The Next Web

AUGUST 19, 2013

This post is about choosing the right sales strategy and channels for your startup from the start. Being an engineer, I built myself a kind of algorithm that helps determine an early-­stage startup’s sales channels, and that’s what I’m sharing with you today. LTV ­ CAC = ROI. Step 2: Choose your sales channels.

Profit 137

Profit Help Channel Belarus 137

Bloomerang

JULY 26, 2024

But I wonder if in the long run the ROI is better for direct mail than digital? As media options continue to multiply, choosing the best channels becomes more and more fraught. And what about other acquisition channels? Despite all the hype, the average response rate of online and social media channels is disappointingly low.

Mail 121

Mail Roles Digital Fundraising 121

TechCrunch

JULY 15, 2021

Influencer marketing is one of the fastest-growing and one of the most impactful media channels today. However , despite this being an impactful channel, brand teams globally face a major dilemma: determining the ROI of influencer marketing campaigns. It’s an exciting place to be.

Influence 97

Influence Marketing Platform Africa 97

Allegiance Group

SEPTEMBER 26, 2024

This may be a simplified breakdown of omni-channel fundraising and marketing , but you can see how complex the attribution and data-collection side of it is. To do omni-channel well, you need the right tools. Let’s look at the tech stack that can help your organization pull together all the data from your omni-channel efforts.

Channel 52

Channel Data Tech Social Media 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 27, 2012

In 2009, the “Social Media ROI Poetry Slam” SXSW lead to a book “Measuring the Networked Nonprofit.” Here’s a few worth checking out and voting for: Connective Consciousness: Why Influencer Back Channels Work - [link] This panel I’m on with Sarah Granger, Brian Reich, and Ritambra Rana is going to rawk!

Nonprofit 102

Nonprofit Social Media ROI Measure 102

Bloomerang

MAY 30, 2022

One study found that 37% of organizations with budgets under $1 million and 22% of organizations with budgets over $1 million don’t have a fundraising plan in place. We will train them and have them in place by April 15. Prepare your marketing channels. These marketing channels might include: Social media.

Fundraising 140

Fundraising Guide Social Media Donor 140

The Next Web

DECEMBER 23, 2012

By seeing where their friends are going and the places they regularly frequent, they would be more likely to visit if the recommendation is positive. Alongside a mobile presence, Foursquare also allows you to create a web presence which allows you to manage all your locations in one place. Offering specials. Adding tips & lists.

Audience 146

Audience Badge Business Marketing 146

NonProfit Hub

MARCH 25, 2025

But after a decade of tech consulting, I’ve seen hundreds of organizations over buy technology with no plan in place to utilize it. The results were increased inbound giving and removing friction from the donation process for offline events like radiothon, raising nearly $500k in 2024, 40% of which came through digital channels.

Technology 61

Technology Nonprofit Evaluation Donor 61