How Data Analysis Can Help Nonprofits Reach Major Donors
sgEngage
NOVEMBER 16, 2023
According to the 80/20 rule in major donor fundraising, 80% of a nonprofit’s total revenue comes from the top 20% of its donors—and for some nonprofits, this might even be closer to a 90/10 ratio. They might test email addresses in the file to ensure they are functional, for example. During the prospecting phase, communication is key.
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