Bloomerang

APRIL 6, 2021

Deciding on the channels through which to send your appeals can be tough—there are so many ways to reach donors these days. A multi-channel fundraising strategy, or one that targets donors through a variety of mediums, is most likely to reach the widest audience and result in maximum funds raised. In fact, you shouldn’t! .

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Mail Channel Strategy Fundraising 64

Nonprofit Tech for Good

AUGUST 29, 2024

Bloomerang and Qgiv’s 2024 Generational Giving Report surveyed over 1,000 donors of all ages to learn how donor giving preferences are changing, what different generations are looking for before they donate, the communication channels preferred by each generation, and more.

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Generation Lesson Report Free 175

EveryAction

AUGUST 3, 2023

from our friends at Double the Donation Major giving strategies play a major role in many nonprofit organizations’ fundraising success. And the larger your organization, the larger the gifts you can expect to receive⁠—that is, of course, when your team has a plan to cultivate and steward key donors.

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Giving Strategy Fundraising Gift 177

fusionSpan

SEPTEMBER 24, 2024

That includes your website, but it also encompasses other channels, like paid advertising. To help you revitalize your digital approach, we’ll explore innovative strategies that marketing and membership directors can use to elevate their association’s online presence and drive revenue. Leverage Paid Advertising.

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Associations Digital Strategy Search 52

EveryAction

JUNE 21, 2023

Why LGBTQ+ advocacy is always-on from here on It’s more important than ever for LGBTQ+ organizations to effectively advocate on behalf of LGBTQ+ people. Key types of advocacy Issue awareness Before organizations can create advocates for their cause, they need to make people aware of the issues they’re trying to solve.

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Advocacy Generation Strategy Awareness 199

Association Analytics

FEBRUARY 20, 2024

Not surprisingly, a 2020 report from Wild Apricot showed that 68% of organizations have difficulty growing membership. Top of funnel outreach includes channels like social media, newsletters, and blogs that are designed to establish credibility. What’s slowing these association’s down?

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Create Strategy Associations Registration 169

sgEngage

MARCH 22, 2022

The longer a donor gives to your organization, the more time you have to build meaningful relationships that will reinforce their long-lasting support. . In contrast, an existing donor already has confidence in your organization. Together, these two channels optimize the delivery of any kind of communication material. .

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Retention Communication Donor Strategy 106

Get Fully Funded

MARCH 8, 2023

In 2022, online giving grew by 12.1% , motivating nonprofits to find more ways to connect with their supporters through digital channels. As a result, more organizations are looking for ways to implement an omnichannel fundraising and marketing strategy. Let’s get started.

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Mail Integration Digital Strategy 75

Nonprofit Tech for Good

MAY 8, 2023

Your organization likely relies on direct mail, emails, social media, and even phone calls to get the word out about your organization’s work and solicit support for your mission. Text messages are another valuable tool you should add to your outbound communications strategy! Text messages help your organization accomplish this!

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Lesson Marketing Amazon Channel 301

Top Nonprofits

MARCH 4, 2021

As soon as people go online, whether it’s on their phones or computers, they are instantly bombarded with organizations and companies vying for their attention. A tried and true method of increasing marketing efforts is to use a multi-channel approach. Ways Your Website Can Support A Multi-channel Strategy.

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Channel Websites Tips Fundraising 72

Nonprofits Source

JULY 2, 2024

Each of these guidelines will impact your marketing approach, so taking the time to carefully define them upfront helps immensely and will result in a more effective strategy. How did you promote the event and through which channels? You’ll need a central digital hub to anchor your live auction marketing strategy.

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Marketing Strategy Registration Channel 52

The Modern Nonprofit

JUNE 27, 2024

Estimated Reading Time: 6 minutes Enhancing Donor Engagement: 6 Essential Communication Strategies Donors are the heart and soul of nonprofit organizations, making it possible for vital programs and initiatives to thrive. Tailor your messaging, tone, and even the communication channel to align with each segment’s preferences.

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Communication Donor Strategy Picture 59

Nonprofit Tech for Good

MARCH 17, 2020

Jean is also a freelance consultant who works on digital strategy, marketing and design for non-profits. Facebook Ads are the channel that Digital Charity Lab gets asked for the most help with, by quite a distance. 1) Forget about organic, focus on ads. 1) Forget about organic, focus on ads.

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Test Facebook Charity Profit 332

Neon CRM

NOVEMBER 17, 2023

Everyone running a membership organization wants to recruit some shiny new members. But, if you don’t have a membership engagement strategy in place to engage and retain them, you’ll end up losing members just as fast as you can acquire them. Today, we’re going to be discussing steps you can take to put these strategies in place.

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Strategy Measure Social Media Metrics 98

Pamela Grow

JULY 24, 2024

Your team will need to manage many moving parts, budget carefully, and stay organized to achieve your event fundraising goal. If you aren’t sure where to start with organizing your nonprofit’s auction, you’ve come to the right place! Recruit new volunteers using a similar multi-channel strategy to your auction marketing plan.

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Impact Tips Organization Nonprofit 52

Nonprofit Tech for Good

MAY 16, 2024

They let organizations use data to improve their fundraising. They can now analyze lots of data, understand donor behavior, and tailor their strategies. Data Analysis for Insightful Strategies Data analysis is at the heart of artificial intelligence in fundraising. Predictive analytics helps organizations expect donor behavior.

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Donation Data Fundraising Analytics 239

Media Cause

MAY 8, 2023

Advertising can be an effective way to help grow your nonprofit’ s digital footprint, complement your current organic marketing efforts, and be an essential, part of your integrated marketing strategy. With the ability to run paid advertising across a variety of different channels and placements, it can all seem a little daunting.

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Tips Organization Channel Benchmark 52

Nonprofit Tech for Good

JULY 13, 2020

The COVID-19 pandemic has fundamentally changed the way organizations execute their social media plans. Posting without a mindfulness of the trending topics and conversations can cause organizations to appear insensitive and tone-deaf. Water.org’s social channels can be viewed at: Facebook.com/water. Instagram.com/water.

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Social Media Content Media Social 336

Neon CRM

OCTOBER 31, 2023

Having solid donor engagement strategies in place is important for any nonprofit that wants to inspire generosity in their community and build a base of lifelong supporters. What Is a Donor Engagement Strategy? There are many ways your organization can engage donors in each step—those details are unique to your nonprofit!

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Donor Strategy Nonprofit Phone 98

Nonprofits Source

MARCH 4, 2024

Just like other community-based organizations , nonprofits and advocacy groups thrive off of supporters’ passion, drive, and action. However, keeping the momentum alive can be challenging for organizations of all types, especially when managing a large supporter base or dealing with internal and external changes. Clean supporter data.

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Mobile Strategy Advocacy Causes 59

Allegiance Group

APRIL 15, 2024

Developing a digital donor acquisition strategy takes a similar approach to direct mail. Then, once you understand your audience members and which strategies resonate with them, you can build a strategy. Donor retention is how many donors continue to support your organization year over year. the timing of their donation)?

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Fund Donor Strategy Search 52

Association Analytics

JULY 27, 2021

Today’s digital world offers tons of channels to share your content, which is great. Using data in your content strategy will help you identify what content members value most, what isn’t resonating and what needs to be tweaked. Any touchpoint a member has with your organization should tell you specific things about their interests.

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Taxonomy Content Data Strategy 169

Nonprofits Source

JUNE 26, 2024

Your nonprofit’s need to make the most of its limited resources likely causes your team to spend much time and effort on successful marketing strategies. Let’s explore five strategies you can use to market your new program. Supporters’ peers are often aware of your organization but haven’t yet committed to joining forces.

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Gift Marketing Program Strategy 52

Nimble AMS

MAY 5, 2023

Recently, there has been a rise in for-profit organizations building “community” as part of their business strategy. 4 b est practice strategies to keep up with the for-profit competition Now more than ever, it’s vital your association shares the value of your membership. Has your association experienced this latest trend?

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Associations Strategy Help Profit 121

Nonprofit Tech for Good

AUGUST 6, 2023

By Jen Frazier , President at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive. During a year-end campaign, it’s essential to track and analyze data from these multiple channels.

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Practice Fundraising Guide Channel 230

Nonprofit Tech for Good

MAY 5, 2013

Google’s strategy of making Google+ the thread that links all Google Products together is working. Currently in Beta, YouTube just announced the ability to merge your YouTube channel with your nonprofit’s Google+ page. Step 4: Confirm that you want to merge your channel and your Google+ page.

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YouTube Channel Google gMail 203

NonProfit PRO

AUGUST 15, 2022

Is your organization overwhelmed by the need to implement a comprehensive digital fundraising strategy? In the Cycle of the Digital Donor Playbook, you’ll learn digital marketing and fundraising tactics, channels to execute online donor acquisition and engagement strategies, and best practices.

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Digital Donor Build Community 246

Saleforce Nonprofit

JULY 8, 2021

By: Jas Finnell, Digital Strategy Manager at Riley Children’s Foundation. Email marketing is one of the most cost-effective marketing channels, enabling you to talk directly to your past, current, and potential donors. How are they affiliated with your organization? Digital Strategy Manager at Riley Children’s Foundation.

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email Marketing Strategy Tips 116

Nonprofits Source

APRIL 3, 2024

As a major source of your recruitment income, sourcing and securing new members for your organization is a top priority. In this guide, we’ll review how you can harness the power of digital marketing to promote your membership-based organization. Does your union offer member-facing software that simplifies dues payments?

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Organization Online Influence Metrics 52

Bloomerang

MAY 26, 2022

In this guide, we’ll cover 10 strategies for finding and engaging new donors. Ask them to spread the word about your organization amongst their family members and friends. These events should offer information about your organization and its mission, services, goals, and ways to get involved. Conduct prospect research.

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Donor Organization Nonprofit Volunteer 121

Greater Giving

MAY 9, 2023

Incorporating corporate philanthropy into your nonprofit’s fundraising strategy is a great way to cultivate long-term relationships with companies and increase your organization’s revenue. Here are four strategies to help you incorporate corporate philanthropy into your nonprofit’s fundraising strategy.

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Philanthropy Strategy Fundraising Gift 81

Allegiance Group

MAY 18, 2023

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor. Optimize your website to convert visitors into donors.

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Digital Practice Donor Strategy 52

Nonprofits Source

FEBRUARY 22, 2024

When it comes to content management systems (CMS), WordPress is a stellar choice for a variety of organizations, including businesses and nonprofits. However, unlike business employees, nonprofit professionals may not have the time to devote to a website strategy or the capacity to spend time mastering a complex CMS. Donation page.

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WordPress Content Strategy Create 52

Nonprofit Tech for Good

FEBRUARY 28, 2021

By Allison Weber , founder of Allison Weber Consulting , a fundraising and communications business dedicated to helping mission-driven organizations tell better stories. The mystery that stumps some organizations is how to strengthen their corporate relationships so they grow over time. Feeding America.

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Social Media Hunger Donor Media 313

AccelEvents

JULY 23, 2021

Instead, it is an inspired marketing strategy where brands use events to speak directly with an audience. . Known as a promotional strategy or experiential marketing strategy, event marketing allows potential customers, current customers, clients, partners, and brand loyalists the opportunity to connect with a brand in a face-to-face manner.

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Marketing Strategy Guide Sponsor 119

Media Cause

AUGUST 31, 2021

Marketing as a nonprofit organization in the digital age can seem like an intimidating piece of the business that takes expertise, resources, and a large budget. If an organization is utilizing paid Google Search ads, they will always show above a Google Ad Grant campaign when focusing on the same keywords and search terms. .

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Channel Digital Marketing Phase 52

Bloomerang

JULY 26, 2021

In part 1 of this series, I outlined my top six fundraising strategies for 2021: . Mastering an analytic approach to strategy and planning. Internalizing and externalizing an organization-wide culture of philanthropy. In this post, I’ll explore the second strategy. . Is your site well organized and easy to navigate? .

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Strategy Online Fundraising Plugin 142