Everyaction

APRIL 30, 2018

Maximizing the effectiveness of offline marketing programs in the digital age requires meticulous collection and attention to the data from both programs, to ensure that they complement and enhance each other. The key to running a cost-effective direct mail program is effective testing.

University 40

University Practice Tech Mail 40

Everyaction

APRIL 30, 2018

Maximizing the effectiveness of offline marketing programs in the digital age requires meticulous collection and attention to the data from both programs, to ensure that they complement and enhance each other. The key to running a cost-effective direct mail program is effective testing.

University 40

University Practice Tech Mail 40

DNL OmniMedia

MAY 25, 2022

But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. For example, you can understand what impact, if any, a new communication channel had on fundraising outcomes. Do you communicate via donors’ preferred channels?

Analytics 52

Analytics Org Adwords Metrics 52

Qgiv

JULY 21, 2022

Multi-channel marketing is the practice of communicating and marketing across many channels. By leveraging multiple communication channels—email, mobile, direct mail, websites, social media, paid and earned media, SEO, and more, you expand your reach to engage new donors and supporters. Why is it important for nonprofits?

Channel 59

Channel Marketing Fundraising Mail 59

Connection Cafe

JUNE 23, 2014

The new gadgets and channels that are available today don’t just change how we do marketing, or where a product or service might be offered (online vs. offline vs. mobile device). Leadership is responsible for the strategic plan and part of that requires having the right tools in place to be successful. What is the ROI?

Technology 44

Technology Leadership Offline Demographics 44

NonProfit Hub

FEBRUARY 12, 2014

If you calculated your ROI on your latest fundraising event, how would you fare? Let’s focus instead on how to up your ROI on your next event and really make it count, getting the most out of your investment as possible. Use All Available Online Channels to Promote and Manage Your Events. On second thought, don’t answer that.

Fundraising 64

Fundraising Hosting ROI Captivate 64

Beth's Blog: How Nonprofits Can Use Social Media

JULY 31, 2009

Tom and Cecile shared a rich story about culture change, loosing control, building relationships, story telling, multi-channel strategies, engagement techniques, online/offline metrics, and more. However, given that we’re trying to reach young people – how could we ignore the place where most of them get their information?”.

Story 90

Story Platform Build Organization 90

Amy Sample Ward

MAY 14, 2009

Email is a critical channel. Prioritize your ROI around the biggest impact, whether that’s raising funds, engaging people, or something else. They were able to use the platform for organizing offline events, finding and collaborating with volunteer organizers, and more. Mixed opinions all over the place.

Tools 100

Tools Tech Map Case Study 100

Nonprofit Tech for Good

MAY 18, 2013

Know that using third-party apps decreases ROI if not used carefully. Even the tiniest of changes from posting natively can result in decreased Return on Investment (ROI). Location-Based Communities (Facebook Places, Google+ Location, Foursquare) and Mobile Social Networking: 5 Hours Weekly. Flickr and Pinterest: 5 Hours Weekly.

Social Media 252

Social Media Social Chapter Media 252

Nonprofit Tech for Good

MAY 18, 2013

Know that using third-party apps decreases ROI if not used carefully. Even the tiniest of changes from posting natively can result in decreased Return on Investment (ROI). Location-Based Communities (Facebook Places, Google+ Location, Foursquare) and Mobile Social Networking: 5 Hours Weekly. Flickr and Pinterest: 5 Hours Weekly.

Social Media 204

Social Media Social Chapter Media 204

Care2

MAY 15, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Email is a critical channel. Idealware.org has reviews of many of these tools as well.

Social Media 34

Social Media Tools Online Advocacy 34

Care2

MAY 29, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Main | The ROI of Social Media » Friday May 29 2009 Is Direct Mail Really Headed for the Exit?

Mail 34

Mail Social Media Advocacy Online 34

Nonprofit Tech for Good

JANUARY 30, 2012

A handy little tool when designing a YouTube channel, Twitter profile, MySpace page, blog, etc. Ideal for organizing regional chapters, activists, or special events, Meetup makes it easy for nonprofits to organize supporters online to then meet up face-to-face offline. 4096 Color Wheel :: ficml.org/jemimap/style/color/wheel.html.

Fun 253

Fun Resource Mobile Social Media 253

Connection Cafe

APRIL 21, 2020

Social distancing and shelter-in-place orders are a critical part of the fight against COVID-19, but if your nonprofit has historically relied on events to engage audiences, how do you adapt? At OneCause, we specialize in supporting nonprofit charity auctions both on- and offline. What have been your most popular items in the past?

Charity 30

Charity Strategy Online Virtual 30

Connection Cafe

APRIL 13, 2018

Multichannel fundraising can take place across a variety of communication channels , commonly categorized as online and offline. It’s also advised to closely monitor your direct mail solicitation response rates and track your ROI. The primary difference between offline and email fundraising letters is length.

Education 23

Education Fundraising Mail Offline 23

Care2

JUNE 1, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" But the channel isnt setup to respond to individual behavior, rather its setup to look at aggregate.

Mail 47

Mail Social Media Online Advocacy 47

Bloomerang

SEPTEMBER 24, 2021

” But after a few meaningful meetings, some small wins, people are starting to see it fall into place, what the plan could look like, right, what the community could look like, and that it looks like it’s going to happen. Are communication channels clear? .” Or, “Oh, so and so is involved. Is that cool with you?

Community 79

Community Video Slides Survey 79

Nonprofit Tech for Good

JUNE 3, 2012

A handy little tool when designing a YouTube channel, Twitter profile, MySpace page, blog, etc. Ideal for organizing regional chapters, activists, or special events, Meetup makes it easy for nonprofits to organize supporters online to then meet up face-to-face offline. 4096 Color Wheel :: ficml.org/jemimap/style/color/wheel.html.

Fun 253

Fun Resource Mobile Social Media 253

Nonprofit Tech for Good

DECEMBER 27, 2012

A handy little tool when designing a YouTube channel, Twitter profile, MySpace page, blog, etc. Ideal for organizing regional chapters, activists, or special events, Meetup makes it easy for nonprofits to organize supporters online to then meet up face-to-face offline. 4096 Color Wheel :: ficml.org/jemimap/style/color/wheel.html.

Web 273

Web Tools Free Mobile 273

Nonprofit Tech for Good

AUGUST 27, 2012

A handy little tool when designing a YouTube channel, Twitter profile, MySpace page, blog, etc. Ideal for organizing regional chapters, activists, or special events, Meetup makes it easy for nonprofits to organize supporters online to then meet up face-to-face offline. 4096 Color Wheel :: ficml.org/jemimap/style/color/wheel.html.

Web 236

Web Tools Free Social Media 236

Nonprofit Tech for Good

JUNE 3, 2012

A handy little tool when designing a YouTube channel, Twitter profile, MySpace page, blog, etc. Ideal for organizing regional chapters, activists, or special events, Meetup makes it easy for nonprofits to organize supporters online to then meet up face-to-face offline. 4096 Color Wheel :: ficml.org/jemimap/style/color/wheel.html.

Fun 100

Fun Resource Mobile Social Media 100

Double the Donation

APRIL 24, 2021

Nonprofits use this integration to automatically sync Classy contacts and place them into designated supporter lists within Mailchimp. You’ll be able to manage gift pipelines, nurture your donor relationships at scale, and see the ROI of your efforts. Integrate Mailchimp with Classy for additional functionality.

Integration 52

Integration Nonprofit Contact Donation 52