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HOW TO: Launch a Broadcast “TV” Channel for Your Nonprofit

Nonprofit Tech for Good

allow individuals and brands to launch their own Web-based “TV&# channels. Currently, these channels can not easily be viewed on the digital TV sets in our living rooms, kitchens, and bedrooms, but it’s just a matter of time. Start building your channel and live-streaming communities now. Websites like Ustream.tv

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Multichannel Givers: The Key to Online Fundraising Success

NetWits

In today’s connected world — where seemingly everyone is using their smart phones to update social networks, check email, and pump out hundreds of text messaging a week — direct mail can look a bit outdated to some nonprofits looking to raise money in support of their mission. So what’s the harm in dropping a channel? Download Now!

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How to Identify, Grow, and Retain Your Most Loyal Donor Base

Nonprofit Tech for Good

According to a recent DonorPerfect study , you can expect that multichannel donors will contribute triple the amount of online-only and offline-only donors. This is your chance to get your offline donors online – but you have to make it easy. How can you identify your multichannel donors? Reach them through a text message.

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Bridging Offline/Online: Tweetups

Beth's Blog: How Nonprofits Can Use Social Media

Networked Nonprofits know how to close the loop between social media and offline actions. Whatever channel they use, they’re building a bridge from online to onland. Also, make sure there is decent wifi (or cell phone reception). Tags: Tips Tools and Tactics online-offline tweet up. What’s A Tweet Up?

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2011 donorCentrics Internet and Multichannel Giving Benchmarking Report

NetWits

This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits. Key Findings: The majority of giving still comes from offline channels, but online continues to be a significant source of giving and new donors. This is in line with the 2010 Online Giving Report.

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Online Community Organizing: Start small, think big!

Amy Sample Ward

Or a team of volunteers that manage communications (from phone trees to canvassing). We should approach offline action as one of many channels available to us to reach our mission. Many organizations and groups currently consider multi-channel approaches for a message to include email, website, social media, and blogs.

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2024 Online Fundraising Statistics for Nonprofits

Nonprofit Tech for Good

Direct mail was the second most preferred channel at 21%, followed by social media (17%), text messaging (8%), and phone calls (2%). M+R Benchmarks ] Donor retention increases by 29% for offline donors when you have their email address. Double the Donation ] The current donor retention rate is 41.9%. increase in revenue.