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How Water.org Adapted Their Social Media Content Strategy in Response to COVID-19

Nonprofit Tech for Good

The current social media environment has caused non-profit marketers to re-evaluate their content aware of the acute conversations being had on every channel, at a global level. Content that considers the user experience on and offline and is created with empathy, sensitivity, and relevance. Instagram.com/water. Twitter.com/water.

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How to Transition Your GivingTuesday Campaign into a Year-End Fundraising Push

CauseVox

Craft a Consistent and Engaging Narrative (Tribal Education Departments National Assembly’s campaign appeal to empower indigenous education) One of the best ways to transition into your year-end campaign is to continue the story you started on GivingTuesday. To keep their attention, you’ll need to meet them across multiple channels.

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Nonprofit Volunteer Management: Three Tips to Increase and Maintain Engagement

Nonprofit Tech for Good

And the current estimated national value of each volunteer hour is $29.95 (Independent Sector). Once you have a core group of volunteers, word-of-mouth can be one of your best channels for finding new volunteers. By using their preferred communication channel, you build rapport and receive responses quicker and easier.

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Four Recommendations for Personal and Professional Branding

Amy Sample Ward

Last month, Farra Trompeter of Big Duck and Danielle Bridgida of National Wildlife Federation presented at the Bridge Conference last week about personal and professional branding. You don’t have to mix your channels! —– Who are you friends with on Facebook? Do you care who sees where you check in on FourSquare?

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Tips and Tools for Integrating Social Media Into Your Nonprofit Event Marketing Plan

Beth's Blog: How Nonprofits Can Use Social Media

Depending on the target audience (and your capacity), you might want to promote the event on other social channel Event Pages such as LinkedIN or Facebook. Remember that you need to promote your event through all your digital and offline channels as appropriate – email, web site, flyers, and other social channels too.

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The #1 Reason You Need a Recurring Giving Program and 3 Expert Examples

NetWits

Online fundraising research suggests that if you move an online acquired donor to on offline channel (i.e. National Wildlife Federation. The lifetime value of an online acquired donor is roughly $128 dollars to your organization. The catch is that only 32% of online acquired donors make the switch.

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The State of Online Fundraising

NTEN

Charities that have traditionally focused on offline fundraising have also learned in recent years the importance of online giving. The end-of-year online fundraising opportunity only underscores the importance of this channel as a giving source. Research by Target Analytics looked into donors and the channel flipping that they do.

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