Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 8, 2011

I’ve been reading Social Media Metrics Secrets by John Lovett who is a senior partner at Web Analytics Demystified where Eric T. The book is wonderful and before I share some of what I learned I have to tell you a story. He suggests that social media managers need to become curator of metrics, not just collectors of data.

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Nonprofit Tech for Good

NOVEMBER 30, 2014

Your content strategy thus far has focused on what types of content your nonprofit plans to create and what channels it will use to distribute the content. Communicating the stories of your nonprofit is the most powerful means of inspiring your donors and supporters. Storytelling.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2011

If you haven’t been using the ”friends list” feature that allows you to group friends into categories, it might be more useful to you because you can filter the stories you see in News Feed or post an update for specific people They’ve now added “ Smart Lists “, these are the lists with the icons.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2014

How much effort are your social media channels really worth? If you need a specific metric for your reports, ask outside software providers to build a tool that can give it to you. Social media provides more than numbers; at its heart, it provides great stories. Read your social media stories. By Sacha Evans.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

Most of us have no idea how to participate optimally in this unique channel – we are doing TV on Twitter (breaks my heart). We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?) Social media is evolving at an incredible pace. On Twitter, it is retweets.

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Nonprofit Tech for Good

FEBRUARY 23, 2017

Communicating the stories of your nonprofit is the most powerful means of inspiring your donors and supporters. In fact, 56 percent of individuals who follow nonprofits on mobile and social networks take further action, the number one action being making a donation, after they have read a compelling story published by a nonprofit.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 9, 2011

Instead, they identify key organizational results areas and associated metrics to define successes and failures. They use results as a guide for designing and implementing rapid responses as part of their multi-channel citizen engagement campaigns. But stories resonate. And, they do not count “likes” on Facebook as victory.

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Whole Whale

DECEMBER 19, 2024

Implement Proper Analytics Configure Google Analytics 4 properly Set up multi-touch attribution tracking Use consistent UTM parameters Track micro-conversions Monitor cross-channel user journeys 2.

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The NonProfit Times

OCTOBER 22, 2024

“This integration will unlock a powerful new channel for nonprofits to thrive — giving them the tools to inspire a new generation of supporters to make a difference for the causes they care about,” said GoFundMe CEO Tim Cadogan. Instagram and Instagram Stories integration, allowing sharing that was not previously available. *

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.orgSource

JULY 22, 2024

My June 24 post , the first half of the Pathways story, described the importance of discovering what your members need and the attitudes and behavior that will capture their engagement and loyalty. We call this collection of strategies Association 4.0. It is our bible for sustaining quality over time. Excellence revolves around value.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 31, 2009

I spent sometime reviewing what Planned Parenthood was doing on social networks as well as their online presence - so it was good to get the inside story. Activists are sharing their personal stories in their own words, images, and videos across social networks with little prodding from the organization. We help guide it."

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 5, 2014

Social channels are also used to continue to cultivate and engage with the donor to retain them. 2: Identify results, metrics, and mini goals for your campaign. What metrics will you use to measure success? If the answer to all those questions starts with a dollar sign, then you have your measurable metric. Objective.

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Forum One

JULY 13, 2022

Increasingly, organizations of all sizes have access to digital tools that provide data, but data storytelling—making facts relatable and actionable—takes additional effort to transform data into tangible stories. The online platform provides metrics on over 40 measures of health and drivers of health for over 750 cities across the U.S.

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Nonprofit Tech for Good

JANUARY 14, 2013

Ask for your raise first, and then ask for a budget for graphic design work (avatar, Twitter background, YouTube Channel background, Facebook banners, etc.), You are not going to be a very good storyteller if you don’t read stories. premium services (WordPress themes, Flickr Pro, Facebook custom Tab generators, etc.),

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

I view it as a focus group that offers content ideas for blog posts as well as to provide another conversation channel to share insights about social media. and some are free) that can more easily gather up metrics into a spreadsheet than the insights tool, but you do have to talk with a sales person first. What does that mean?

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 15, 2011

As NTEN points out , the campaign include integrated tactics: They have a custom landing tab on Facebook for the campaign, tied to a contest: they’re asking their fans to share their pets’ stories and photos. Like all rock star nonprofit social media mavens, Carie Lewis is a curator of social media metrics.

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The Storytelling Non-profit

JANUARY 24, 2022

Whether you tell stories in your fundraising or communications program, chances are you want to understand the impact and return on investment (or ROI) of the stories you tell. It can be near impossible to measure the success of a story if you haven’t first thought about what your desired outcomes are and drivers of success.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 5, 2009

What I need is your input -I'd love to hear about your social media "adaption stories" - please leave me a comment. Wendy documented many different stories and shared these internally. They now use this approach with other channels, like Twitter, for example. Now say that five times fast! More on that later.

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Tech Soup

SEPTEMBER 24, 2014

The time has come to make your digital story stand out. With all that digital information available, how can your story possibly stand out? It is YouTube's primary measure of video quality and is the key metric used by YouTube's search and discovery systems. Pay Attention to Watch Time. Keep It Short (or Don't).

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Beneblog: Technology Meets Society

AUGUST 13, 2012

Telling the Benetech story better is crucial to our future: crucial to making the social change at scale that we consider the essence of innovation. In 2012, we’ll be rolling out new branding, new media, and new stories all with the goal of getting better at what we do and raising our impact. They just worked!

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 22, 2012

Others are using Instagram by sharing visual stories about their programs using a branded profile, like Children’s LA and Unicef USA. Instagram is one of those channels where a nonprofit could start with a small pilot that is strategically linked to communications or marketing objectives and pick a success metric and track it.

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DipJar

NOVEMBER 15, 2022

In this sense, impact metrics are the specific measures of the positive and negative effects of an intervention, action, or project on individuals, communities, or the environment. In this guide, we’ll answer the most frequently asked questions about nonprofit impact metrics, including: . Why Are Impact Metrics Important?

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

Data is focused on the metrics that are specific to social media channel. It is used to improve content, messaging, and engagement on specific channels. The organizational dashboard is shared across departments and there is a process for analyzing, discussing, and applying results. Use measurement pilots.

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Bloomerang

MARCH 4, 2024

This blog post delves into practical strategies for transforming your nonprofit’s annual report into a compelling narrative that highlights your achievements, tells stories of transformation, and motivates your community to continue their support. Highlighting key achievements Remember, there are two reasons why donors give!

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Neon CRM

MAY 31, 2023

It’s mostly true—numbers don’t always tell the whole story. Fundraising metrics are the key to unlocking your most effective, generosity-encouraging strategies. That’s why it’s important for fundraisers to stay up to date on nonprofit organization statistics and use metrics to inform their fundraising strategies and decisions.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 18, 2014

Dashboard design is more than simply clarifying outcomes and key metrics. Many times dashboard design is focused on “getting it done efficiently” and graphs and does not address the human side – buy-in, learning from data, and consensus on metrics. Metrics for Movements. They also have a robust online community.

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Candid

DECEMBER 12, 2022

For example when watching a video, audio and visual channels activate separate parts of the brain , and when these two elements combine, it helps supporters better understand and engage with your mission. . Regardless of the platform you chose, be sure to post content to the site and share the link across your marketing channels.

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Forum One

AUGUST 16, 2023

As you get started on sifting through your data reports and action items completed this year, keep an eye toward how your internal and external reports can blend data-driven stories of impact. Regularly monitoring performance metrics or KPIs throughout the year allows you to know what you need.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 16, 2011

My Facebook page is a focus group or channel for research. If don’t synthesize the ongoing stream, it gives me vertigo. I set aside an hour or two a month to review my valid metrics , but also to do a meta synthesis of the conversation to curate the best points and resources. How Networked Nonprofits Use Facebook Smart.ly.

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Amy Sample Ward

OCTOBER 24, 2012

Understanding who you are working with and the kinds of content you want to create and share, will help you then build engaging and valuable social media channels. Topic : Strong Connections: Linking Strategy, Goals and Metrics. When should you share your own personal stories as a manager, or personally reach out to community members?

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 24, 2012

Being able to have your stakeholders engage with you – through social channels or otherwise, is what can help you win their hearts and minds, and eventually their donations. Once you have defined your organization’s ladder, then you start to identify key metrics that will tell you whether or not someone has moved up the ladder.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 1, 2011

There are two cohort groups, one working on strategic use of a single channel and a more advanced group working on an integrated strategy. With both, the process begins with setting SMART objectives and Kami Huyse points out why this is important. Increase email list sign ups through social media channels by 500 names by June 30, 2012.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2011

Grantees get better results integrating Facebook, Twitter, and other social media channels best practices and measurement. I realized that from participants reflections and questions that they’re already curating content – especially as policy analysts, but may not be integrating and sharing through social media channels.

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Nonprofit Tech for Good

APRIL 3, 2022

Be familiar with important information on the organization’s website, social media sites, YouTube channel, and other assets. Be aware of key accomplishments, metrics, testimonials, and milestones. Stay in regular contact with newsrooms and pitch stories to help the organization reach a larger audience. Be Informed.

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DNL OmniMedia

AUGUST 25, 2021

You’ve read articles about up-and-coming communications channels and whether you should incorporate them into your nonprofit outreach strategy. But, the fact of the matter is, the channels you employ will have little impact on your outreach strategy if the messages you send through those channels are subpar. Let’s get started.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Effective listening through social media channels means that individuals and organizations need to identify why they are listening and how they will apply what they hear. He encourages staff to listen on many different channels and to blog what they learn in order to share with members.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 20, 2012

Michelle’s project was focused on measuring engagement through multiple channels, but especially Facebook. Use visuals to tell our story and reach friends of fans. The App also provides: adoptable dog search by zip code, simple giving to help homeless pets, and their grassroots pledge to start seeing invisible dogs.

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