Nonprofit Tech for Good

OCTOBER 17, 2023

For social media content, focus on metrics like likes, shares, comments, click-through rates, and follower growth. This enables you to trace the source of traffic and assess which social media channels are driving visitors to your website. In influencer campaigns, measure reach and impressions.

Social Media 336

Social Media Media Social Influence 336

Forum One

JANUARY 20, 2022

Website metrics. Conversion rate (e.g., Email metrics. Response rate (how often did people reply directly to your email?). Open rate (was your subject line compelling enough to open the email?). Click-through rate (what content got people to click through?). Social Media metrics. Fundraising metrics.

Metrics 88

Metrics Digital Strategy Social Media 88

Nonprofit Tech for Good

JUNE 13, 2013

If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), That said, below is selection of metrics to track and a brief explanation as to why. Other Metrics. eNewsletter Subscribers.

Mobile 247

Mobile Track Media Fundraising 247

Nonprofit Tech for Good

AUGUST 6, 2023

1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign. Online channels (email, social media, website, donation forms, and texting) encourage real-time interactions, personalized messaging, and taps into tech-savvy younger donors.

Fundraising 246

Fundraising Practice Guide Campaign 246

sgEngage

JANUARY 28, 2025

Unify Your Look: Keep logos, color palettes, and fonts consistent everywherefrom your website and social channels to printed materials. Case in Point According to the 2023 M+RBenchmarks report, nonprofits that maintained consistent branding and simplified their donation pages saw marked improvements in conversion rates.

Nonprofit 95

Nonprofit Volunteer Social Media Websites 95

Nonprofit Tech for Good

APRIL 23, 2019

Does the platform provide powerful tools for data analysis, insight and built-in reporting for nonprofit metrics? Does it have pre-built dashboards with nonprofit metrics that are important for each persona at your organization and important for board members. Is the platform scalable to support your nonprofit growth in upcoming years?

Nonprofit 263

Nonprofit Donor Social Media Causes 263

Nonprofit Tech for Good

SEPTEMBER 5, 2023

Monitor metrics such as engagement rates, content reach, and donor response. Explore how the strategic integration of SWOT analysis, audience mapping, SMART communication targets, channel identification, content strategy, execution and evaluation, and high-level communications planning can shape a successful digital transformation.

Digital 312

Digital Strategy Create Guide 312

Bloomerang

APRIL 18, 2025

If you plan to adapt a marketing piece across print and digital channels, keep in mind that specifications will vary so youll need to adjust the layout and format accordingly. Again, this is a good time to refer to your brand guide for the proper color and logo file formats for the specific channel you are designing for (i.e.

Action 94

Action Design Marketing Audience 94

TechCrunch

SEPTEMBER 17, 2021

Apple is planning to remove developer access to important user data as part of its iOS 15 release on Monday, leaving email marketers in a dilemma about how they will figure out metrics. How can marketers pivot their tactics to remain in control of their metrics? “That sounds great and everything, but you have less of that data.

Metrics 95

Metrics Marketing Mail email 95

TechCrunch

JUNE 2, 2022

Now, imagine the same scenario with the worst retention rate possible, and it quickly sounds like a nightmare. Whether you’re a construction company, software startup or Fortune 500 company, retention is a key metric across customers, employees and partners. Channel-specific landing pages and/or flows. Channel effectiveness.

Retention 91

Retention Metrics Measure Channel 91

Bloomerang

JANUARY 14, 2025

To raise significantly more money through existing email channels, add a link to your online donation page or a mobile email donation button, like the one pictured below. Track data points and metrics to evaluate your campaigns progress. Gather pledges and send automated reminders to collect pledged donations.

Mobile 105

Mobile Giving Guide Nonprofit 105

sgEngage

DECEMBER 19, 2024

in 2023a sign that more donors are comfortable (and even enthusiastic) about giving through digital channels. Findings from M+RBenchmarks reveal that simplifying donation pagesstreamlining fields and focusing on clarityleads to better conversion rates. A user-friendly donation form helps too.

Websites 98

Websites Design Collaboration Nonprofit 98

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2014

How much effort are your social media channels really worth? If you need a specific metric for your reports, ask outside software providers to build a tool that can give it to you. Twitter engagement rates for brands are actually higher on the weekend. By Sacha Evans. Often developers look to their customers for software ideas.

Social Media 122

Social Media Channel Media Difference 122

Nonprofit Tech for Good

JUNE 13, 2013

If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), That said, below is selection of metrics to track and a brief explanation as to why. Other Metrics. eNewsletter Subscribers.

Mobile 188

Mobile Track Media Fundraising 188

sgEngage

JUNE 21, 2024

After all, some donors may have specific channels they prefer, while others may want to interact with you in as many ways as possible. Before you incorporate texting into your marketing strategy, you need to understand its strengths as a communication channel and the natural ways it can help you further your marketing and fundraising goals.

Strategy 115

Strategy Marketing Channel Donor 115

Association Analytics

OCTOBER 10, 2022

Fortunately, with data, we can better understand members’ behavior and which marketing channel is most effective to reach our members. Let’s start by identifying the best channels and tools to maximize your campaigns. According to HubSpot, most marketers consistently leverage three channels. How are you tracking success?

Analytics 169

Analytics Marketing Taxonomy Metrics 169

sgEngage

APRIL 22, 2025

Consider tracking important metrics like these with your recruitment management software: Application Completion Rate Funnel Conversion Rates Candidate Feedback Scores Average Cost per Hire Sourcing Channel Effectiveness Offer Acceptance Rate Employee Retention Rate These are only a few of the possible recruitment metrics your nonprofit can benefit (..)

Guide 57

Guide Nonprofit Profit Skills 57

Nonprofit Tech for Good

FEBRUARY 8, 2012

Define metrics of measurement and create a social media ROI spreadsheet. Add charity ratings graphics to your “Donate Now” landing page, if applicable. Create a YouTube Channel/Google Account. Design your YouTube Channel. Subscribe to social media and mobile technology blogs. Define your goals and objectives. 3) YouTube.

Social Media 277

Social Media Social Media Tech 277

.orgSource

JULY 22, 2024

Membership Growth Rate Retention Rate Demographics Engagement Event Attendance Website Traffic and User Behavior Volunteer Activity Finance Revenue Streams Operating Reserves Leadership and Governance Board Member Engagement. More fortunate groups avoid meltdowns by using data to predict future scenarios.

Associations 221

Associations Leadership Exercise Phase 221

The Next Web

MARCH 2, 2014

Use this metric for success to best understand if your business is growing traffic from new visitors, existing visitors or both. Measure the quality of your traffic by analyzing bounce rate, time on site and pages per visit, all of which indicate that a visitor is in fact more engaged with your website. Increased inbound links.

ROI 159

ROI Measure Websites Analytics 159

Classy

JUNE 24, 2021

Metrics matter because they give your nonprofit insights on decision-making and provide evidence for what kind of content to share. However, this amount of data can be overwhelming, so nonprofits have to prioritize which metrics to actually measure. Engagement Rate. Why and How to Measure the Engagement Rate.

Social Media 122

Social Media Conversation Track Media 122

NetWits

DECEMBER 2, 2010

Segmenting your lists will lead to more targeted messaging and is proven to boost response rates and help to reduce unsubscribes. Using segmentation can drastically improve your response rates, increase the value of your communications for the recipient, help reduce unsubscribes, and prevent list fatigue.

email 149

email Marketing Mail Communication 149

Wild Apricot

DECEMBER 21, 2017

Sales Ops Metrics & KPIs. Performance Metrics Analyses. Maintenance of Communication and Collaboration Channels. Selection of Key Sales Metrics to Adopt. Conversion Rates. Common Sales Operations Metrics & KPIs. Preferred metrics vary across teams and organizations. Performance. Technology.

Structure 161

Structure Metrics Synchronous Train 161

Whole Whale

MARCH 28, 2025

Align digital metrics with organizational goals : Understand how digital engagement supports real-world change and directly track your success along the journey. What it looks like: Growth in key metrics YoY: more web traffic, more actions, more donors, more email subscribers, more clicks, more views, etc.

Digital 52

Digital Strategy Marketing Nonprofit 52

The Verge

JULY 10, 2020

There are a lot of variables, and now YouTube is finally gathering all of those numbers in one place and giving that information to creators in the form of a new monetization metric called RPM. RPM is much more useful for creators who are trying to grow their channels and figure out where their monthly income is coming from.

YouTube 97

YouTube Money Metrics Channel 97

Qgiv

AUGUST 26, 2021

Research consistently shows that it almost always costs more to acquire a new donor than it does to retain an existing donor, making your donor retention rate a very important metric to track. What Is Donor Retention Rate? Your donor retention rate is an indicator of how well you’re handling donor relationships.

Retention 59

Retention Rate Donor Mail 59

NetWits

JULY 27, 2011

There are very well established best practices, standard metrics that are tracked, widely accepted and proven statistical data to measure your effectiveness by and countless bits of information on the web to teach us how to do email marketing and communication well. This will help you determine the effectiveness of each channel.

email 182

email Marketing Strategy Nonprofit 182

Qgiv

JANUARY 12, 2022

To get started, let’s go over some of the types of metrics your nonprofits can track: Types of Data Analytics for Nonprofits. Fundraising Metrics. One of the most crucial data sets to keep an eye on are your fundraising metrics. Social Media Metrics. Fundraising Event Metrics. Email Marketing Metrics.

Analytics 97

Analytics Data Nonprofit Metrics 97

Neon CRM

JUNE 2, 2023

Nonprofit engagement metrics can help you understand your organization, but you’ve probably seen the same terms over and over again in your research. While understanding your donor’s lifetime value or your email open rate is great, these numbers alone won’t give you the insight you need to engage your constituents.

Metrics 52

Metrics Nonprofit Social Media Rate 52

DNL OmniMedia

DECEMBER 12, 2024

Measuring the effectiveness of your marketing efforts: Set yourself up to track your marketing efforts success by measuring key performance indicators (KPIs) like return on investment, click-through rate, conversion rate, and more. Creating a better user experience (UX) on your website could increase conversion rates by 400%.

Marketing 52

Marketing Guide Nonprofit Social Media 52

Allegiance Group

APRIL 3, 2025

Last year marked the fourth consecutive year that retention rates declined year over year in Q3, with only 13.8 These declining retention rates show the importance of employing good retention strategies , as retaining existing donors is more cost effective than acquiring new ones. Use a multi-channel approach. Use statistics.

Donor 52

Donor Tips Retention Mail 52

sgEngage

SEPTEMBER 19, 2024

This opportunity to connect directly and immediately with supporters has made texting a key channel year-round and especially during critical fundraising campaigns like Giving Tuesday, end-of-year fundraising , and rapid-response moments. Not only are 99% of text messages opened, but 90% are opened within three minutes after they’re received.

Report 98

Report Nonprofit Channel Fundraising 98

Achieve

MARCH 17, 2023

However, as technology advances and donors are increasingly spending their time across a variety of channels, investing your time and energy into one single channel can prevent supporters from seeing your messaging and slow down fundraising results. Monitor metrics. This is where a multichannel marketing strategy can help.

Channel 52

Channel Donor Social Media Demographics 52

Allegiance Group

JANUARY 14, 2025

The open rate for text messages is a whopping 98 percent, with a click-through rate of 19 to 26% (well above that of email), making it one of the more effective strategies nonprofits can use. Weve already mentioned the extremely high 98% open rate compared with that of email which is around 20%. over the past year.

Fundraising 52

Fundraising Tips Donor Broadcast 52

Candid

JANUARY 19, 2022

Promote your videos on the right channels. Posting your videos on these channels allows supporters to share your content easily. . Use metrics from past marketing campaigns to determine which channels are most popular among your supporters. . Other channels and videos your viewers watch.

Video 105

Video Effective Digital Strategy 105

DipJar

NOVEMBER 15, 2022

In this sense, impact metrics are the specific measures of the positive and negative effects of an intervention, action, or project on individuals, communities, or the environment. In this guide, we’ll answer the most frequently asked questions about nonprofit impact metrics, including: . Why Are Impact Metrics Important?

Metrics 52

Metrics Impact Guide Nonprofit 52

Get Fully Funded

DECEMBER 17, 2024

For mobile users, the primary donation page conversion rate was just 10%. Retaining donors is equally challengingthe average nonprofit donor retention rate is consistently around 45%. Long story short: youll want to find a user-friendly platform to create a donation page, monitor fundraising metrics, and steward donors from one system.

Donation 52

Donation Process Online Tips 52