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Planning Your Nonprofit’s Digital Strategy Metrics

Forum One

So the big question is: how did you do? To answer that question, you want to be sure you’re pulling up the right data. Website metrics. Email metrics. Social Media metrics. Fundraising metrics. Overall online revenue (versus other non-digital channels). Total revenue by channel. when/why?).

Metrics 75
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Are your online campaigns raising or losing money?

Get Fully Funded

To better analyze your campaigns, you’ll need to understand a few fundamental metrics, including ROI, cost per dollar raised (CPDR), and cost per acquisition (CPA). Measuring inputs and outputs Calculating ROI and other relevant metrics requires measuring your campaign’s inputs and outputs. . or $1 raised for every $0.40

Raise 59
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Mastering Major Gifts: The Ultimate Guide to Raise More

Bloomerang

Follow up on a different marketing channel, such as social media. Allow supporters to get to know your team members and ask questions about your mission. Identify prospective major donors based on wealth and engagement metrics. Send a survey if you don’t hear back. Make one last phone call. Setting up one-on-one meetings.

Gift 103
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Back-to-School Marketing: How to Reach Your Target Audience

Nonprofits Source

Additionally, you may append different types of contact information—such as phone numbers and email addresses—to reach as many customers as possible through these channels. Once you obtain this data, you can activate it across online and offline channels , including direct mail, email, and social media. Leverage student marketing data.

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Nonprofit Analytics: Overview and 13 Analytics for Your Org

DNL OmniMedia

Data Analytics for Nonprofits: 13 Key Nonprofit Metrics. For example, you can understand what impact, if any, a new communication channel had on fundraising outcomes. There are virtually unlimited metrics you can track— if you can collect the data, you can analyze it. Data Analytics for Nonprofits: 13 Key Nonprofit Metrics.

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Level Up Your Fundraising Appeal with Wealth Screening

DipJar

Target the right communication channels. First-party data includes information like the total number of donors, total dollars raised, and donor health. In the context of wealth screening, this data can highlight metrics beyond typical wealth data like discretionary income (or the money donors have on hand to spend).

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Think Email’s Dead? Metrics from the Online Benchmark Report Disagree

Connection Cafe

Email has been around a long time now, and frankly such a massive increase in a fairly mature channel took me a bit off guard. But the question those metrics beg is how the increase in volume is impacting email performance. The larger the email file, the more money you are likely to raise. Open rates are flat.