Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2011

Grantees get better results integrating Facebook, Twitter, and other social media channels best practices and measurement. So, for these organizations, their content pyramid also includes integrating offline w/online channels. Mixed-Media Engagement: How will you traditional media, social media, email, mobile, and other channels?

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

Data is focused on the metrics that are specific to social media channel. It is used to improve content, messaging, and engagement on specific channels. They use data visualization techniques to report the data analysis but also to reflect on best practices culled from the data.

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Culture Data Measure Social Media 115

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 24, 2011

Next, participants did a self-assessment, using the maturity of practice model ( Crawl, Walk, Run, Fly ). I always try to do an extensive participant survey prior to the workshop to uncover the knowledge in the room and used a “living case study” technique. Social media metrics for nonprofits. ” .

Social Media 100

Social Media Effective Media Social 100

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

That happens when leaders model and encourage it. Effective listening through social media channels means that individuals and organizations need to identify why they are listening and how they will apply what they hear. The social media maven and metrics expert is Laura Lee Dooley.

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ROI Examples Results Social Media 91

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 28, 2010

They have a social media policy and handbook that provides the rule book for volunteers, staff, and affiliates to participate on social media channels effectively. Think of it as another channel of research for campaign. Showing Results: This method is for those have been applying listening techniques and want to track results.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

2: Use listening techniques to develop a deep understanding of the audience. Organizations must begin with listening, but an integrated listening channel that includes social media and traditional marketing channels. I cover a couple techniques and tools using participants as an example to illustrate that keywords are king.

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Social Media Media Social San Jose 115

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2012

It marked the start of a six month peer learning exchange where I, along with colleague Stephanie Rudat will work remotely with grantees as they implement an action learning project to put techniques into practice and facilitate organizational change from the inside out. There was a lot of synergy and points of reciprocity.

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Pakistan NGO Network Exercise 111

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

We view our social media channels as a fun on ramp to our ladder of engagement. Another example comes from grist.org’s food and sustainable agriculture coverage sparked by commentary about an article in the New York Times that younger farmers are more likely to shun industrial farming techniques and embrace more sustainable practices.

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Measure Policy Social Media Green 97

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2010

Free agents use social-media channels like Facebook and Twitter and can create social movements in the palms of their hands. What are the techniques and strategies that nonprofits use to find free agents? What are the change issues for traditional nonprofits that want to become “networked nonprofits?&#. Trust me.

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Comment Artist Social Media Hype 97

Care2

AUGUST 16, 2008

Nonprofits that apply and meet the guidelines receive increased upload capacity and branding options, the option to embed a Google Checkout button on their channels, and the opportunity to be featured in one of the promoted areas of YouTube. The most obvious metric is video view counts. Often, an effective title (e.g.

YouTube 34

YouTube Social Media Video Advocacy 34

Care2

JULY 14, 2008

Nonprofits that apply and meet the guidelines receive increased upload capacity and branding options, the option to embed a Google Checkout button on their channels, and the opportunity to be featured in one of the promoted areas of YouTube. The most obvious metric is video view counts. Often, an effective title (e.g.

YouTube 34

YouTube Video Social Media Advocacy 34

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2014

As KD Paine and I wrote in “ Measuring the Networked Nonprofit ,” measuring your social media channels, overall communications or marketing strategy is not a form of voodoo black magic; it is an art and a science. Pick Metrics. Measuring Specific Channels or Campaigns. Select Your Tools. And there you have it!

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Measure Learning Case Study Metrics 115

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 5, 2014

The next day, I facilitated a workshop on Best Practices for Crowd Funding that blended traditional instruction with innovation lab facilitation techniques. When nonprofits marry tried-and-true fundraising techniques with social media and online networks, they are able to tap into the power of crowd funding. Objective.

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Fund Campaign Practice Giving 130

Get Fully Funded

JUNE 13, 2022

Goals are powerful tools that help channel resources towards solutions. SMART is a widely used goal-setting model that can help you clarify your ideas, focus your efforts, use your time and resources wisely, and fulfill your mission. A goal is an idea of the future that keeps me focused. In all instances, you’d be right! A-M-A-Z-I-N-G!

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Goal Fundraising Sponsor Grant 59

Care2

NOVEMBER 6, 2007

That said, the longer I work in the online world the more I realize how much of old-school, direct mail techniques are applicable to online marketing. I do, however, think that some old fashioned direct marketing techniques might be effective in the social marketing space. I always think a lot about Seth Godins flipped- funnel idea.

Mail 28

Mail Social Media Online Fundraising 28

Care2

NOVEMBER 5, 2007

That said, the longer I work in the online world the more I realize how much of old-school, direct mail techniques are applicable to online marketing. I do, however, think that some old fashioned direct marketing techniques might be effective in the social marketing space. I always think a lot about Seth Godins flipped- funnel idea.

Mail 28

Mail Social Media Online Fundraising 28