Bloomerang

JANUARY 3, 2022

In this post, I’ll walk you through why that’s important and what metrics you should measure. . Goals and metrics . 11 metrics to evaluate your end-of-year fundraising campaign . When you have all of your data and are ready to start evaluating it, look at these metrics : . Response rates for each channel used .

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Evaluation Metrics Campaign Fundraising 132

The NonProfit Times

NOVEMBER 21, 2024

By Amanda Wasson In the ever-evolving landscape of fundraising, it’s clear that the traditional channel-first mindset is no longer sufficient. For too long, success was measured by the performance of individual channels, often overlooking the holistic experience of our donors. Reporting: Measure overall donor health.

Fundraising 75

Fundraising Channel Audience Donor 75

Bloomerang

DECEMBER 12, 2024

and Canada find email to be the communication channel that most inspires them to contributebeating all other platforms. But what makes this communication channel so effective? Monitor email metrics such as open and clickthrough rates to determine how frequently supporters open your emails.

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email Marketing Guide Nonprofit 94

Nonprofit Tech for Good

APRIL 20, 2020

To flip the gala table sponsorship on its head and think about social media channels as new revenue streams? I recommend StreamYard for its low cost of $20 per month, ability to brand Lives with logos, go live on multiple channels, have a split-screen conversation, and much more. . Are you ready to innovate? .

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Fund Nonprofit Raise Phase 332

Nonprofit Tech for Good

AUGUST 6, 2023

1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign. Online channels (email, social media, website, donation forms, and texting) encourage real-time interactions, personalized messaging, and taps into tech-savvy younger donors.

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Fundraising Practice Guide Campaign 246

TechCrunch

JANUARY 12, 2023

Launching a paid acquisition channel. Deciding which metrics matter most for your startup. In this second part of my five-part series , I will teach you how to set up a paid acquisition channel to drive online traffic and, ultimately, conversions (purchases) to a landing page. Picking a paid acquisition channel.

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Teach Channel Marketing Demographics 98

TechCrunch

NOVEMBER 21, 2022

Viewability is no longer enough, and “attention metrics” are becoming increasingly popular in the industry. Attention metrics are an evolution of engagement. As attention metrics tracked today are nascent, some healthy industry debate has emerged in the quest to refine and define what attention measurement should look like.

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Metrics Attention Track Measure 82

Nonprofit Tech for Good

SEPTEMBER 5, 2023

Monitor metrics such as engagement rates, content reach, and donor response. Explore how the strategic integration of SWOT analysis, audience mapping, SMART communication targets, channel identification, content strategy, execution and evaluation, and high-level communications planning can shape a successful digital transformation.

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Digital Strategy Create Guide 313

Nonprofit Tech for Good

JULY 10, 2019

It is offering new opportunities for nonprofits to improve their fundraising success while trying out new channels. You can raise awareness about your cause, you can improve the engagement with your existing supporters but you can also make direct fundraising asks on specific channels. 3) Pick the right platforms.

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Fundraising Social Social Media Channel 280

Nonprofit Tech for Good

APRIL 23, 2019

Does the platform provide powerful tools for data analysis, insight and built-in reporting for nonprofit metrics? Does it have pre-built dashboards with nonprofit metrics that are important for each persona at your organization and important for board members. Is the platform scalable to support your nonprofit growth in upcoming years?

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Nonprofit Donor Social Media Causes 263

TechCrunch

SEPTEMBER 17, 2021

Apple is planning to remove developer access to important user data as part of its iOS 15 release on Monday, leaving email marketers in a dilemma about how they will figure out metrics. How can marketers pivot their tactics to remain in control of their metrics? “That sounds great and everything, but you have less of that data.

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Metrics Marketing Mail email 95

TechCrunch

AUGUST 9, 2022

While leading fleet growth at Postmates, I quickly learned to become numb to remarkable upper-funnel metrics. Here’s an example of how we prioritized budget allocation with down-funnel metrics: Indeed seems to be the worst acquisition channel (CPL) but ends up being the best over time (ROAS). Cross-functional teams (i.e.,

Metrics 90

Metrics Studies Channel Retention 90

Nonprofit Tech for Good

FEBRUARY 14, 2019

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. The risk is low, and the potential rewards are great, so be sure to consider testing this channel as part of your next fundraising effort. For your copy, consider which appeals have worked best in other digital channels.

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Facebook Fundraising ROI Metrics 263

Nonprofit Tech for Good

JANUARY 17, 2019

A great social media content calendar can help you: Save time : we’re all busy, which means that sometimes we can forget to update our social channels – especially if you don’t have a dedicated social media manager. 3) Decide on your channels. The next step is to focus on your best-performing channels.

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Social Media Calendar Content Media 279

Nonprofit Tech for Good

JANUARY 5, 2019

A YouTube channel and ID. You can learn how to create a channel and find your channel ID here. Community Fundraisers will enable multiple YouTube “Creators” to raise money for the same fundraiser on multiple YouTube channels and videos, all updated at the same time. Optimize your YouTube Channel to get more subscribers.

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YouTube Money Raise Nonprofit 277

TechCrunch

JUNE 2, 2022

Whether you’re a construction company, software startup or Fortune 500 company, retention is a key metric across customers, employees and partners. Channel-specific landing pages and/or flows. Measurement should be approached as a constant work-in-progress, as channels and the privacy landscape are constantly evolving.

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Retention Metrics Measure Channel 91

Fast Company Tech

MARCH 18, 2025

Later, the advent of new marketing tactics and an increased focus on social channels thrust marketers into the spotlight in a way they hadnt been before. These new channels gave marketers new access to real-time data, requiring more resources to be successful and leading to increased scrutiny of how they were using those resources.

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ROI Channel Results Measure 81

Bloomerang

NOVEMBER 1, 2024

I’m not talking about so-called engagement metrics like “clicks,” “likes,” and “follows” (what the Agitator-DonorVoice gurus call the empty calories of fundraising/marketing). TIP 11: Once you’ve found out the media channels your supporters favor, develop a written impact reporting plan that shares content across these platforms.

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Tips Strategy Volunteer Donor 114

Nonprofit Tech for Good

OCTOBER 17, 2023

For social media content, focus on metrics like likes, shares, comments, click-through rates, and follower growth. This enables you to trace the source of traffic and assess which social media channels are driving visitors to your website. In influencer campaigns, measure reach and impressions.

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Social Media Media Social Influence 336

The NonProfit Times

DECEMBER 10, 2024

By Amanda Wasson In the ever-evolving landscape of fundraising, its clear that the traditional channel-first mindset is no longer sufficient. For too long, success was measured by the performance of individual channels, often overlooking the holistic experience of our donors. 3 key areas for reframing 1.

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Fundraising Channel Audience Donor 59

Bloomerang

APRIL 18, 2025

If you plan to adapt a marketing piece across print and digital channels, keep in mind that specifications will vary so youll need to adjust the layout and format accordingly. Again, this is a good time to refer to your brand guide for the proper color and logo file formats for the specific channel you are designing for (i.e.

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Action Design Marketing Audience 94

Association Analytics

OCTOBER 10, 2022

Fortunately, with data, we can better understand members’ behavior and which marketing channel is most effective to reach our members. Let’s start by identifying the best channels and tools to maximize your campaigns. According to HubSpot, most marketers consistently leverage three channels. How are you tracking success?

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Analytics Marketing Taxonomy Metrics 169

sgEngage

JANUARY 28, 2025

Unify Your Look: Keep logos, color palettes, and fonts consistent everywherefrom your website and social channels to printed materials. Multi-Channel Consistency Chances are, your nonprofit engages on several platforms: social media, email newsletters, maybe even podcasts.

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Nonprofit Volunteer Social Media Websites 88

Nonprofit Tech for Good

NOVEMBER 30, 2014

Your content strategy thus far has focused on what types of content your nonprofit plans to create and what channels it will use to distribute the content. Marketing is the strategic use of content and communication channels for direct gain. The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits.

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Communication Online Nonprofit Social Media 279

TechCrunch

JULY 29, 2021

Relying on proven tactics and measurable metrics isn’t enough — today, the most effective marketers constantly study and learn from innovative approaches while exploring new avenues. We believe that growth marketing will become more effective when you also invest time and effort in channels and spaces you can’t necessarily measure.

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Metrics Marketing Phase Lecture 100

Nonprofit Tech for Good

OCTOBER 25, 2019

By Brent Merritt , a digital strategy consultant at Metric Communications and blogger at The Caliper. 2) Cross-promote via multiple channels. Another way to work around limited organic reach on Facebook is to promote Fundraisers via your other communication channels (this approach also has the benefit of being free).

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Facebook Fundraising Raise Campaign 246

Nonprofit Tech for Good

SEPTEMBER 19, 2019

With more than 150 countries joining, and more than 14 billion impressions on social channels every year, it’s the perfect opportunity to tell your story to a global audience of people interested in making a difference through the power of social media. GivingTuesday is the biggest generosity movement in history. 1) Define your narrative.

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Storytelling Tips Social Media Nonprofit 271

sgEngage

DECEMBER 19, 2024

in 2023a sign that more donors are comfortable (and even enthusiastic) about giving through digital channels. These metrics can then guide layout decisions, calls-to-action, and content structure. A user-friendly donation form helps too. By setting measurable targets, you give your design agency a clear direction.

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Websites Design Collaboration Nonprofit 95

sgEngage

JUNE 21, 2024

After all, some donors may have specific channels they prefer, while others may want to interact with you in as many ways as possible. Before you incorporate texting into your marketing strategy, you need to understand its strengths as a communication channel and the natural ways it can help you further your marketing and fundraising goals.

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Strategy Marketing Donor Channel 113

Nimble AMS

DECEMBER 2, 2024

Share why their gifts are important, what goals your organization is trying to reach, and include any donation metrics. Consider creating a special page or channel to update your members about the progress of your fundraising campaign. Highlighting members who give encourages other members to contribute to your association’s cause.

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Celebrate Associations Social Media Campaign 101

Tableau

SEPTEMBER 11, 2024

Bringing Tableau to Microsoft Teams Introducing the Tableau App for Microsoft Teams—a free application designed to empower data-driven decisions by making it easier than ever to access, share, and collaborate on Tableau dashboards and Tableau Pulse metrics directly in Teams. is replaced by trusted, real-time Tableau adaptive cards.

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Team Metrics Analytics Collaboration 97

Whole Whale

MARCH 28, 2025

Align digital metrics with organizational goals : Understand how digital engagement supports real-world change and directly track your success along the journey. What it looks like: Growth in key metrics YoY: more web traffic, more actions, more donors, more email subscribers, more clicks, more views, etc.

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Digital Strategy Marketing Nonprofit 52

.orgSource

FEBRUARY 6, 2023

They should be an empath who channels both your brand persona and its audience. Prioritizes outcomes—views customer satisfaction as the significant metric of success. Is ongoing—focuses on the continuum of interactions between your organization and its members, from engagement through a sale and beyond.

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Experiment Marketing Game Gartner 44

Nonprofit Tech for Good

FEBRUARY 23, 2017

Marketing is the strategic use of content and communication channels for direct gain. The over-touting of conversation as the ultimate metric of mobile and social media success has unfortunately manifested itself by many nonprofits mass thanking followers for their follows or retweets and posting “Thanks!”

Communication 260

Communication Online Nonprofit Social Media 260

Bloomerang

MARCH 26, 2024

It can be helpful to set up dashboards that give you a daily overview of key performance metrics and trends for each of your campaigns. A good place to start is to think about the metrics that are most important to each campaign. A good place to start is to think about the metrics that are most important to each campaign.

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Campaign Tips Fundraising Online 117

Bloomerang

JANUARY 14, 2025

To raise significantly more money through existing email channels, add a link to your online donation page or a mobile email donation button, like the one pictured below. Track data points and metrics to evaluate your campaigns progress. Step 5: Track and analyze data to improve over time.

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Mobile Giving Guide Nonprofit 105

sgEngage

NOVEMBER 7, 2024

Transform Fury into Real Philanthropy Initially, converting rage donors into lifelong supporters might have less to do with money than with channeling their anger into positive action. Qualifying has one goal: to turn your pool of rage donors into a curated list of potential long-term supporters. They want to feel heard.

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Donor Support Gift Advocacy 105