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5 More-Important-Than-Ever Digital Marketing Metrics for Nonprofits

Nonprofit Tech for Good

While there are many things vying for your attention, when it comes to digital growth there are only five critical metrics you should look at to help you get the most out of your budget and drive long-term sustainable growth. It needs to be combined with the other metrics to provide value. 1) Traffic. 2) Conversion Rates.

Metrics 304
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Why omni-channel fundraising works at year-end

EveryAction

Whether your nonprofit organization has used an omni-channel donor engagement strategy for years or you’re just getting started, busy fundraising seasons are the most important opportunities to communicate cohesively across mediums with your supporters.

Channel 224
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Buyer’s Guide: How to Choose the Best Text Messaging Software for Your Org

NonProfit PRO

It’s clear that text messaging is an increasingly important and efficient channel for nonprofits to build connections with supporters, donors, and volunteers. Texting software for NPOs that’s best-in-class allows you to personalize messages, automate features, and report on valuable metrics.

Software 245
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How Nonprofits Can Use Livestreaming to Raise Funds Through Sponsorship

Nonprofit Tech for Good

To flip the gala table sponsorship on its head and think about social media channels as new revenue streams? I recommend StreamYard for its low cost of $20 per month, ability to brand Lives with logos, go live on multiple channels, have a split-screen conversation, and much more. . Are you ready to innovate? .

Raise 331
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Book Review: Measuring the Networked Nonprofit

Amy Sample Ward

As part of that role, I was in charge of our various social media channels, including Twitter, Facebook, and LinkedIn. Watching the metrics every week, though, it was clear we weren’t looking just for traffic to the blog. Here’s a case study of my own! To Link or Not to Link. Wow, that’s when things got interesting!

Measure 222
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Use These 11 Metrics To Evaluate Your End-Of-Year Fundraising Campaign

Bloomerang

In this post, I’ll walk you through why that’s important and what metrics you should measure. . Goals and metrics . 11 metrics to evaluate your end-of-year fundraising campaign . When you have all of your data and are ready to start evaluating it, look at these metrics : . Response rates for each channel used .

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5 Key Differentiators to Look for in Your Nonprofit CRM

Nonprofit Tech for Good

Does the platform provide powerful tools for data analysis, insight and built-in reporting for nonprofit metrics? Does it have pre-built dashboards with nonprofit metrics that are important for each persona at your organization and important for board members. Is the platform scalable to support your nonprofit growth in upcoming years?

Metrics 263