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Turning Event Attendees into Long-Term Donors: Pre-Event Strategies

sgEngage

Identifying and Engaging Long-Term Donor Channels The success of your donor engagement efforts depend on your ability to identify, connect with and analyze your most valuable donors. Understanding these connection points will help you to pinpoint the most effective channels for attracting long-term donors.

Donor 89
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Direct Mail in a Multi-Channel Fundraising Strategy

Bloomerang

Deciding on the channels through which to send your appeals can be tough—there are so many ways to reach donors these days. A multi-channel fundraising strategy, or one that targets donors through a variety of mediums, is most likely to reach the widest audience and result in maximum funds raised. What is multi-channel fundraising?

Mail 64
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4 Communications Strategy Tips for Donor Retention

sgEngage

One of the best methods to increase your donor retention is to leverage your overall communication strategies. But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention. Personalize all appeals . Segment your audience . Focus on impact storytelling .

Retention 106
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How Much Time Should Your Nonprofit Invest In Different Social Media Channels?

Beth's Blog: How Nonprofits Can Use Social Media

How much effort are your social media channels really worth? But in the race to remain current, we can sometimes forget to take a step back and ask ourselves a few basic questions: How do we know if all our social media efforts are actually worth the investment? By Sacha Evans. What are the right tools to help measure success?

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Facebook ROI: Not Just a Myth

NTEN

When it comes to nonprofits – and particularly, nonprofits on Facebook – we're all looking for the answer to the question: What's the ROI? The truth is, ROI can be calculated in a variety of ways. How's that for ROI? It's critical for us to leverage alternative methods in order to maintain our level of influence.

ROI 94
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Beyond Likes and Shares: How Nonprofits Can Foster Engagement on Social Media 

Qgiv

Social media is a very effective method to connect with current and potential donors. As each social media channel is unique, your audience will be different too. Many social media channels have insights and analytics so you can find out who’s already following you. Now, the most important question: How? Be personable.

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An Inside Look at Crafting a Strong Nonprofit Marketing Plan

Allegiance Group

A nonprofit marketing plan is a detailed document that outlines your goals for a marketing campaign, how you plan to reach them, who is responsible for various tasks, what marketing channels you’ll use, and more. Including a budget in your marketing plan should help answer this question. Your resources.