Unify Your Nonprofit’s Omni-Channel Data with the Right Tech Stack
Allegiance Group
SEPTEMBER 26, 2024
On the sixth day, after seeing an ad on social media, they go online and donate. This may be a simplified breakdown of omni-channel fundraising and marketing , but you can see how complex the attribution and data-collection side of it is. To do omni-channel well, you need the right tools. Which communication led to the gift?
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