Channel Measure Sample Wikipedia 
Amy Sample Ward
FEBRUARY 19, 2011
The first example of direct content is the use of Wikipedia during the 7/7 bombings in London. Millions of editors on Wikipedia and it’s rise in public use was climbing. Wikipedia was a popular resource and established as a citizen-driven information source. View more presentations from Amy Sample Ward. Direct Content.
Beth's Blog: How Nonprofits Can Use Social Media
FEBRUARY 9, 2009
Your organization has identified a social media objective, audience, strategy, tools, measurement, and experiment. Your organization may be skeptical about the value of listening through social media channels. He encourages staff to listen on many different channels and to blog what they learn in order to share with members.
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