Qgiv

JANUARY 12, 2023

Social media is an important channel of communication for connecting with your donors and supporters. billion people were using social media worldwide in 2021, and that number is only expected to increase over time. Here are a few steps to help you get started on your social media journey!

Social Media 52

Social Media Strategy Media Donor 52

The Storytelling Non-profit

JANUARY 24, 2022

One of the best storytelling tips I can give you is to set yourself up for measurement success from the very beginning. It can be near impossible to measure the success of a story if you haven’t first thought about what your desired outcomes are and drivers of success. We’ll use sharing a story in social media posts as our example.

ROI 67

ROI Storytelling Measure Story 67

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2017

Rob Cottingham, Social Signal – Cartoon for Measuring the Networked Nonprofit. It is not too early to start thinking about your nonprofit’s social media strategy for 2018, including how you want to capitalize on social media trends that will have maximum impact in 2018.

Influence 118

Influence Social Media Marketing Strategy 118

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

One of the themes that bubbled up was the role of ambient data from social media channels and I agreed to lead a discussion on: How useful is this data for foundations? The professional tools for monitoring and analyzing social media data can be expensive and pose a steep learning curve.

Social Media 101

Social Media Channel Data Media 101

Nonprofit Tech for Good

JULY 5, 2020

and around the world to create award-winning videos that drive results. In this article we’ll discuss video engagement for social media, what it is and why it’s important. We’ll also look at the types of emotions that drive engagement and how you can leverage them to increase social sharing for your nonprofit’s videos.

Video 322

Video Share Social Social Media 322

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2011

Part of my work as Visiting Scholar at the David and Lucile Packard Foundation is facilitating several peer learning groups on social media measurement. The intent is to help grantees improve their social media practice through measurement and learning. Ask: What Area Practice Do We Want To Improve?

Social Media 99

Social Media Measure Media Social 99

Nonprofit Tech for Good

FEBRUARY 17, 2022

How are you measuring your success? The good news is there is an invisible string connecting all the positive experiences above, so measuring your event’s success , reach , and therefore, growth can be a domino effect. Give a shout-out to the business and volunteers by celebrating them on social media and at your event.

Tips 318

Tips Fundraising Management Cancer 318

Association Analytics

FEBRUARY 20, 2024

Top of funnel outreach includes channels like social media, newsletters, and blogs that are designed to establish credibility. Other methods of expanding your visibility include social media campaigns, events, career fairs, and using search engine optimization (SEO) to attract people to your website.

Create 169

Create Strategy Associations Registration 169

Tech Soup

OCTOBER 12, 2017

Eighty-one percent of Americans have social media accounts , and that number is expected to grow each year. Nearly all brands have a social presence, and libraries are no different. Libraries are using social platforms now more than ever before. Libraries use Facebook more than any other social platform.

Library 80

Library Social Media Media Social 80

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 22, 2011

Note from Beth: I had pleasure of facilitating a panel discussion in October at the recent Grantmakers in the Arts pre-conference on technology and media with Rory MacPherson where I learned about some of the preliminary study result he discovered. From these questions, our national study, How Strong is Your Social Net?

Social Media 112

Social Media Arts Studies National 112

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2010

Social Media Measurement is this month’s theme on the Zoetica Salon hosted on my blog Facebook page. I thought it would useful to have a more in-depth conversation in the Zoetica Salon with Dan so we could delve into KPIs for social media. We saw a lot of interest and click thrus from Twitter particularly.&#

Feeds 104

Feeds Social Media Measure Summary 104

Nonprofit Tech for Good

MAY 16, 2024

Higher Donation Amounts Moreover, data-driven donation requests have been shown to result in higher donation amounts. It suggests the best channels to ask for donations. They occur on the organization’s website and social media. They reach them through the best channels. Nonprofits can use AI-powered tools.

Donation 239

Donation Data Fundraising Analytics 239

Beth's Blog: How Nonprofits Can Use Social Media

MAY 5, 2011

I’m really curious about how networked nonprofits can use measurement and make decisions using data to get more impact from networked approaches. I want to hear about your successes and challenges in making your networked nonprofit more effective using measurement and data to make decisions about effective use of emerging media.

Social Media 103

Social Media Results Data Media 103

Get Fully Funded

AUGUST 19, 2024

The result? By segmenting your marketing channels based on detailed donor data, you communicate more effectively and personally. Preferred donation and communication channels: Knowing donors’ preferred methods of giving (online donations, mailed checks, text-to-give) ensures a convenient donation process.

Data 59

Data Marketing Donor Mail 59

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 24, 2012

We’ll also share some some tips and frameworks for measuring engagement to improve relationships with your organization’s stakeholders. (Don’t Being able to have your stakeholders engage with you – through social channels or otherwise, is what can help you win their hearts and minds, and eventually their donations.

Measure 98

Measure NTEN Social Media Metrics 98

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 3, 2014

As KD Paine and I wrote in “ Measuring the Networked Nonprofit ,” measuring your social media channels, overall communications or marketing strategy is not a form of voodoo black magic; it is an art and a science. You write anything you want as long as it is about measurement and learning from your data.

Measure 114

Measure Data Share Learning 114

Bloomerang

JULY 26, 2024

My boss wants me to schedule fewer hard copy mailings, and rely more on less expensive email and social media. As media options continue to multiply, choosing the best channels becomes more and more fraught. The real money came with repeat giving as measured by donor lifetime value. And it cost $1.25

Mail 90

Mail Roles Digital Fundraising 90

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

The description: Using Social Media to Engage and Inspire Your Alumni Network. In this era of overwhelming inundation of data and messages, an organization’s relationships help it achieve results. But many nonprofits are not properly measuring whether their engagement efforts are worth the time and cost. Register here.

Social Media 110

Social Media Network Media Free 110

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 30, 2011

While my family and their home dodged a bullet, like millions in NYC, other locations had catastrophic flooding and there was a loss of lives. We learned that it predicting the path of hurricanes is a more precise science than the measuring their destructive force. What are the key results of this campaign ? What are your KPIs?

Hurricane 98

Hurricane Measure Social Media Pledge 98

Nonprofit Tech for Good

DECEMBER 13, 2010

What was the very first social media tool your organization utilized, and when? I know our YouTube channel started in 2007. What social media tools are you currently utilizing? We’re using all of the main social media sites like Facebook, Twitter, YouTube, Flickr, etc.

Social Media 201

Social Media Conservancy Interview Media 201

Achieve

JULY 2, 2019

Recently, I was asked to conduct a social media marketing workshop at Planet Philanthropy (an annual conference for fundraising professionals by. After what felt like hours of agonizing over potential topics, one of my coworkers suggested the idea to discuss common social media mistakes we see our clients making all the time!

Social Media 52

Social Media Media Hints Social 52

Association Analytics

OCTOBER 10, 2022

Fortunately, with data, we can better understand members’ behavior and which marketing channel is most effective to reach our members. Let’s start by identifying the best channels and tools to maximize your campaigns. According to HubSpot, most marketers consistently leverage three channels. How are you tracking success?

Analytics 169

Analytics Marketing Taxonomy Module 169

Byte Technology

DECEMBER 15, 2021

After completing your marketing analysis, it should be clear what your best channels are and who your current customer is. To Choose Your Channels Wisely. Your marketing and competition analysis should clearly display marketing and advertising channels that have given you the best ROI. To Confirm Who Your Customer Is.

Marketing 246

Marketing Analysis ROI Picture 246

Nonprofit Tech for Good

DECEMBER 20, 2010

Title (s): Manager, External Affairs and Associate, Social Media & Recruitment. What was the very first social media tool your organization utilized, and when? What was the very first social media tool your organization utilized, and when? What social media tools are you currently utilizing?

Social Media 189

Social Media Foundation Examples Media 189

Nonprofits Source

MAY 15, 2024

Studies show that people spend an average of almost eight and a half hours interacting with digital media per day. This includes time spent scrolling through social media, checking emails, watching shows and movies on streaming services, and more. Start by digging into your customer data to better understand who they are.

Map 52

Map Digital Business Marketing 52

Greater Giving

DECEMBER 15, 2022

Here’s what we’ll be covering to better utilize marketing for donor engagement: Core Nonprofit Marketing Channels . Integrating Marketing Channels . Analyzing Marketing Results. Core Nonprofit Marketing Channels. Let’s focus on these four main channels: Direct mail. Social media.

Digital 75

Digital Marketing Donor Channel 75

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 7, 2014

In reviewing the data and themes from the audience input, some terrific questions about engagement popped out: How can we become better at using social media so that our channels experience more engagement and convert people to get involved? Even asking direct questions doesn’t result in replies. The common tip?

Social Media 102

Social Media Headline Media Social 102

Nonprofit Tech for Good

NOVEMBER 29, 2010

What was the very first social media tool your organization utilized, and when? What social media tools are you currently utilizing? Who maintains your social media campaigns? We have two full-time, paid people working on social networking along with me. Posterous: BigCatRescue.posterous.com.

Social Media 241

Social Media Interview Examples Media 241

Nonprofits Source

JUNE 24, 2024

Additionally, you may append different types of contact information—such as phone numbers and email addresses—to reach as many customers as possible through these channels. Once you obtain this data, you can activate it across online and offline channels , including direct mail, email, and social media.

Audience 52

Audience Marketing Student Social Media 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 25, 2012

The main part of the call featured case studies by peer grantees who shared their strategies for social media integration, measurable objectives, measurement, and social media techniques, particularly use of Twitter. Next up was Hanna Welch, Social Media Producer, from grist.org.

Social Media 101

Social Media Integration Media Social 101

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

Note from Beth: You need a identify a measurable goal for your integrated social media strategy that can be linked to your organization’s overall results and pick a data point or KPI that you will collect along the way to measure success. Flickr Photo by Kevlar.

Benchmark 105

Benchmark Social Media Global Project 105

Nonprofit Tech for Good

APRIL 23, 2019

But due to many common challenges to constantly reach new donors, retain existing donors, and increase operational efficiency the amount of effort to impact lives doesn’t always result in the high return it should. Can donor behavior such as opens, clicks, donations, volunteer hours, social media post alter subsequent communications?

Metrics 263

Metrics Nonprofit Profile Platform 263

Nonprofits Source

JUNE 26, 2024

If a donor pledges a certain amount, perhaps they get a table at an upcoming event or personal thanks on a website or social media. Highlight the impact of major gifts While major gifts offer a significant fundraising boost, there’s another reason they can provide long-term help to your nonprofit: social proof.

Gift 52

Gift Marketing Program Strategy 52

The Modern Nonprofit

JANUARY 2, 2024

Develop longer versions for your website and annual reports, and shorter snippets for social media posts or marketing flyers. Integrate Across Communication Channels Use testimonials in a variety of your communication channels. Channels for Collection Utilize a mix of channels to reach a broad audience.

Story 104

Story Guide Support Analysis 104

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

I’d love to see a survey of nonprofit measurement practice that quantifies this. I’d be curious to see a benchmarking study on nonprofits on this topic that looks at how nonprofits apply measurement techniques and tools to improve their programs and demonstrate impact, including social media measurement.

Results 95

Results Data Charlotte Measure 95

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 28, 2013

Here’s a summary of tips, tools, examples, and resources for getting the most of our your nonprofit event with social media. (Here’s a curated link list used to create this post). You also need to post inviting content on your social channels that builds excitement, anticipation, and engagement about the event.

Social Media 129

Social Media Integration Tools Tips 129

Media Cause

FEBRUARY 7, 2023

Therefore, when we create a media campaign , we always have a plan in place to measure paid media ROI (return on investment) and the success of every dollar invested. What is Paid Media and Paid Media ROI? Paid media is any form of advertising that has a cost associated with it.

ROI 52

ROI Media Nonprofit Measure 52