Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

The Zoetica Salon is a free online space for informal peer learning about nonprofits and social media. It is a place to share resources and ask and answer questions. This month’s theme was measurement – here’s a summary of the month’s learnings: Measurement Approaches. Measurement Challenges.

Summary 94

Summary Social Media Measure Media 94

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

This week's theme is social media ROI. That's what I've been thinking, speaking, and writing about and have also recruited guest posts on this topic. As KD Paine, the queen of social media measurement says, yes we can measure social media and here's how. This week's theme is social media ROI. Tags: ROI.

ROI 79

ROI Social Media Metrics Conference 79

Allegiance Group

APRIL 15, 2024

When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. This shows that appreciation for this communication channel is growing among younger generations. This channel also tends to see positive returns—for every $1.27 Mail enhances trust and credibility.

Mail 52

Mail Fundraising Nonprofit Channel 52

Allegiance Group

JUNE 13, 2024

A nonprofit marketing plan is a detailed document that outlines your goals for a marketing campaign, how you plan to reach them, who is responsible for various tasks, what marketing channels you’ll use, and more. Including a budget in your marketing plan should help answer this question. Your resources.

Marketing 52

Marketing Analysis Nonprofit Audience 52

DipJar

NOVEMBER 15, 2022

According to SureImpact’s Primer on Nonprofit Impact Measurement , impact is “the quantifiable difference an organization makes … the collective effects (intended and unintended) of a nonprofit’s work on the communities it serves.” In this guide, we’ll answer the most frequently asked questions about nonprofit impact metrics, including: .

Metrics 52

Metrics Impact Guide Literacy 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Click to see larger image I'm very tempted to start using Results On Insights for ROI thanks to Barb Chamberlain's comment in yesterday's post " What Are The Best I-Words For Nonprofits To Think About Social Media and ROI? " But what does that really mean? Although there is low volume, the listening has provided a lot of value.

ROI 91

ROI Examples Results Social Media 91

NonProfit Hub

MAY 17, 2021

” Peter Ross | How to Measure the ROI of Your Marketing Strategies. With a keen focus on return on investment (ROI) and key performance indicators (KPI), he helped us examine four areas that are relevant to every modern nonprofit: Cost per Visitor (CPV). Bill McKendry | 7 Small Steps to Take a Giant Leap Forward.

Causes 56

Causes Time ROI Influence 56

Media Cause

JUNE 28, 2021

Whether your goal is to drive traffic, acquire leads, get donations or even gain learnings, having a defined why for your campaign will help you plan for, and ultimately measure, success. Channel selection comes down to a few things: your goals , your audience and your budget. Selecting Ad Platforms for Nonprofits.

Practice 59

Practice Audio Nonprofit Search 59

DNL OmniMedia

MAY 25, 2022

We offer a number of analytics-related services including web analysis, strategic planning, digital measurement and testing, and data reporting and visualizations, so we can certainly assist your team. For example, you can understand what impact, if any, a new communication channel had on fundraising outcomes. Website Traffic Sources.

Analytics 52

Analytics Org Adwords Metrics 52

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 22, 2011

I thought the points about measurement were right on and applies to other types of nonprofits. The question. Just over a year ago, we asked ourselves a question: How are arts organizations using digital and social media, and what sorts of results are they getting? How to analyze a moving target?

Social Media 112

Social Media Arts Studies National 112

Whole Whale

SEPTEMBER 22, 2020

One of the top questions we get asked at Whole Whale is “how can we attract new online donors to our organization?” They have a landing page and can be promoted across many channels or used as a search engine marketing page. The question is how you convert that traffic on your site to leads. In-line CTAs.

Ideas 98

Ideas Donor Work Online 98

NetWits

JULY 27, 2011

There are very well established best practices, standard metrics that are tracked, widely accepted and proven statistical data to measure your effectiveness by and countless bits of information on the web to teach us how to do email marketing and communication well. This will help you determine the effectiveness of each channel.

email 182

email Marketing Strategy Track 182

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2010

Actionable Measurement. The gym metaphor resonated because lately I’ve been obsessed with the idea of “ SpreadSheet Aerobics , an actionable social media measurement strategy that is fit and trim and light on its feet! I don’t try to measure everything. Avoid Measurement As Therapy and Drive By Analysis.

Social Media 100

Social Media Strategy Media Social 100

Bloomerang

JUNE 14, 2021

Once people walked toward online channels; today consumers are running towards them. . How was the ROI? . How are you measuring commitment and ROI? How are you measuring commitment and ROI? . Next look at the lingering status quo. Ask yourself: What did you adapt or add last year? .

Digital 123

Digital Strategy Nonprofit Phase 123

Qgiv

SEPTEMBER 2, 2024

That’s why it’s essential to carefully choose the right software solutions to support your operations–the right tool can drive a high ROI for your fundraising efforts. The features of Virtuous include: Donor signals Automation Volunteer mobilization Omni-channel campaigns Pricing Contact Virtuous for pricing.

Software 98

Software Effective Nonprofit Collaboration 98

The Science Behind Engaging your Supporters

SEPTEMBER 24, 2018

Custom reports offer a real-time picture of your supporters across all channels. 95% of phone calls to our support line are answered by the fifth ring by an EveryAction Specialist who can answer your question. We ensure fast, expert answers for your "how to" questions and technical issues. #14. Get support when you need it.

Advocacy 88

Advocacy Offline Gartner Nonprofit 88

CauseVox

JUNE 9, 2021

Choose a day and actively encourage donations and sharing through all your social media channels, such as Twitter, Facebook, Instagram, LinkedIn, and Snapchat. You can promote a match through all your frequent channels of communication whether it be social media, email, or a newsletter. What will not have a good ROI?

Ideas 98

Ideas Online Fundraising Charity 98

Qgiv

JULY 21, 2022

Multi-channel marketing is the practice of communicating and marketing across many channels. By leveraging multiple communication channels—email, mobile, direct mail, websites, social media, paid and earned media, SEO, and more, you expand your reach to engage new donors and supporters. Why is it important for nonprofits?

Channel 59

Channel Marketing Fundraising Mail 59

Amy Sample Ward

JUNE 6, 2012

After all, building and maintaining a meaningful social media presence requires a significant investment of time — and it’s not always easy to measure the return on that investment. Channels covered included online, direct mail, telemarketing and canvassing."

Web 117

Web San Francisco Bookmarking Search 117

Forj

MARCH 8, 2017

So the question holds, how can associations use video in their efforts to promote educational products? Know your goals to measure ROI. # Assuming you will be promoting this video via your social channels, a call to action is important for capturing your viewers and providing them with a next step. Know your audience.

Video 28

Video Process Campaign eLearning 28

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 11, 2008

For the two months leading up to my brief vacation, I've been doing a lot of training and presenting - chewing on some lessons learned from the America's Giving Challenge , Social Media ROI , and Cute Dogs. What are the assessment questions and first steps that an organization should take to determine readiness? Andy Goodman).

Florida 50

Florida ROI Metrics Social Media 50

Connection Cafe

AUGUST 13, 2012

Post your comments in the form of a question. The part that's still very tricky for most is measuring the impact of these activities. If your embedded donation form isn't getting traffic, does that mean your FB page has no ROI? Advice abounds about tricks and tips for engaging the social sphere. You should use certain key words.

Facebook 51

Facebook Ratio Influence Social Media 51

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 5, 2009

I'm also using this for the upcoming WeAreMedia Workshop in San Francisco which has a section on experiments and measurement. They now use this approach with other channels, like Twitter, for example. The important piece is to ask questions, not just look at numbers. More on that later. Listening skills and tools upgraded.

Story 72

Story Learning Organization Social Media 72

Bloomerang

NOVEMBER 10, 2023

Follow up on a different marketing channel, such as social media. Allow supporters to get to know your team members and ask questions about your mission. Use your CRM to develop a report template to measure your program’s impact. Send a survey if you don’t hear back. Make one last phone call. Setting up one-on-one meetings.

Gift 103

Gift Raise Guide Relationship 103

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 27, 2009

2.) How does your strategy support or enhance other communications/fundraising channels? that already exists on our website or are media stories from local media outlets on our social media channels like Facebook. 3.) How do you measure success? Finding hard data in the ROI of social media is difficult.

Ohio 88

Ohio Children Social Media Twitter 88

Amy Sample Ward

MAY 14, 2009

Email is a critical channel. Prioritize your ROI around the biggest impact, whether that’s raising funds, engaging people, or something else. This was a great way for EAC to create a meaningful channel into the discussions and to maintain transparency. Link to things that can be measured. What is your real output?

Tools 100

Tools Tech Map Case Study 100

Care2

MARCH 25, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" A second challenge is that organizations vary greatly in how they measure this value.

Social Media 44

Social Media Advocacy email Online 44

Tech Soup

MAY 12, 2011

The chat kicked off with the question, "What makes a great tweet?" Granted, that's hard to measure." Genuinely connecting with an influencer, by directing questions or responses to them in addition to retweeting their content, can help raise your organizations profile on Twitter.

Social Media 66

Social Media Twitter Media Social 66

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 14, 2008

  Treating it like a customer channel.        What's the ROI of listening? Biz 360:  They start with a baseline benchmark - and measure what they learn and adjustments the clients make.    So, they are able to adjust the ROI. 

Marketing 50

Marketing ROI Influence Metrics 50

Care2

APRIL 16, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" A second challenge is that organizations vary greatly in how they measure this value.

Social Media 44

Social Media Advocacy email Online 44

Bloomerang

MAY 30, 2022

Establishing a baseline rooted in past successes and failures allows you to set measurable, realistic goals. Ask yourself these questions: Which fundraising sources offer the best return on investment? The best goals are SMART goals: specific, measurable, attainable, relevant, and time-bound. Prepare your marketing channels.

Guide 131

Guide Fundraising Social Media Channel 131

Connection Cafe

MARCH 11, 2014

The 2014 Nonprofit Technology Conference (#14NTC) kicking off this Thursday is the premier event to help you answer that question. Why I’m Excited: The importance of measurement, especially when it comes to showing funders how their investment was used to impact your mission, cannot be overstated. When: Thursday, March 13, 10:30-12PM.

Time 41

Time Evaluation Social Media Blackbaud 41

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2009

This was followed by a panel discussion and questions from the audience. Measurement is the major theme as the sector grows up. Synthesis of grassroots organization to channel social change. There is a third access - it is not about ROI or social impact. I live tweeted the key points.

Social 88

Social Kiva Artist Sample 88

Care2

MAY 15, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Email is a critical channel. Link to things that can be measured.

Social Media 34

Social Media Tools Online Advocacy 34

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 26, 2010

One problem is that many do not formulate a measurement strategy and are at a loss to justify their investment of time and resources or reap insights to improve what they're doing. . The report presents a framework for measuring social media effectiveness against those business results and presents standardized metrics.

Social Media 100

Social Media Measure Strategy Media 100

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 6, 2007

The best question to come through the "Ask Your Friends" application on Facebook thjs week is "Have you used Mechanical Turk?" I don't even know what it is, but she also posted the question with more details on her blog. The Nonprofit Eye walks us through how to compute the ROI of ITC for nonprofits.

Nptech 50

Nptech Tag Facebook Wiki 50

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 14, 2009

Today, I am moderating a panel at SXSW about Social Media Nonprofit ROI in the format of a poetry slam. A creative report on non-profits, social media, and effective ROIs delivered as poetry slam and expertly judged including interactive crowd participation. Come measure success. The panel will be in room 18BCD at 5: 00 PM.

ROI 77

ROI Social Media Slides Media 77