Beth's Blog: How Nonprofits Can Use Social Media

MARCH 28, 2013

This means identifying the goals and KPIs for measuring success of your event. You also want to be sure to set up a measurement system for a landing page where you are collecting RSVPs (and email addresses) and perhaps testing some different messaging. (Here’s a curated link list used to create this post).

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 18, 2014

Flickr Photo by PetitPlat - Stephanie Kilgast. Here are two stories about two very different nonprofits and how they approached designing their dashboards with human-centered design techniques. Staff were asked to use a technique called “ Rose, Bud, Thorn ” to identify strengths, challenges, and opportunities for change.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 7, 2014

Then I build out the content and discussion questions. In reviewing the data and themes from the audience input, some terrific questions about engagement popped out: How can we become better at using social media so that our channels experience more engagement and convert people to get involved? How can we get people to talk to us?

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

Let’s look at some practical examples for engaging and connecting with your Alumni Network on social media channels. Sharing photos from reunions or Alumni meetups on campus is another way to make that connection like this Twitter example above from Ramah Seminar. Use Nostalgia (old class photos) to Spark A Trip Down Memory Lane.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

But many nonprofits are not properly measuring whether their engagement efforts are worth the time and cost. Based on the her book, Measuring the Networked Nonprofit, winner of the 2013 Terry McAdam Award, Beth Kanter will share frameworks, strategies and practical tips for engaging with your network in ways that lead to measurable results.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2014

Here are the simple rules for nonprofit marketers as explained in this article in Social Media Today : Start with a hypothesis. This could be as simple as “If we post more links on Facebook with the embedded link tool, we will increase our reach” or any of the items that Mari Smith suggests you measure on Facebook.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 19, 2015

(Having 300 people and doing a participatory style of teaching gave me an opportunity to use some of my facilitation techniques for large groups that are in my tool set – and because colleagues have asked me to share tips about it, expect that in another blog post next week.). What tools, techniques, or work flows work for you?

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2011

Flickr Photo by Lululemon. The discussion about the recent changes on Facebook has focused mostly around what it means for individuals, particularly the tension between openness and privacy. Many people are wondering what it means for nonprofit brands using Facebook as one of their marketing channels.

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Everyaction

MAY 24, 2018

Digital fundraisers are busier than ever, reaching more people through digital channels than ever before. There is a lot of learning and experimenting going on in digital fundraising, which is fueling new innovations in how to raise money across the whole spectrum of digital channels. Mobile list size grew by 35% in 2017.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 1, 2013

.” The book offers up advice and techniques on how to make your online channels – email marketing, web site, and newer tools like mobile and social media work together in a sophisticated strategy or your organization to reach its advocacy, fundraising, or community building goals.

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Qgiv

APRIL 10, 2023

Set objectives that are Specific, Measurable, Achievable, Realistic, and Timely. Use multiple communication channels to share your text fundraising campaign with your supporters. For social media, post a photo of the keyword and number, or create a short video appeal for your cause. Create your goals using the SMART method.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 8, 2011

NPtech Colleagues: @zanarama Zan McColloch Lussier @ericamills Erica Mills @seattledrury Peter Drury photo by Akhtar. Northwest Harvest Food Bank used its social media channels to mobilize supporters to give food donations that ended up breaking a Guinness Book of World Records. Photo by Microsoft Global Citizenship.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 7, 2009

Photo by Caveman92223. Take her ROI and Measurement list. I've definitely added that link to my social media metrics personal learning space ) She recently pointed to a blog post called " Ten Ways To Measure Social Media Success " by Chris Lake. How much are you paying to acquire customers via other marketing channels?

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 27, 2014

All of my work these days is focused on designing and delivering effective training for nonprofits -primarily on the topics of social media, strategy, networks, and measurement. I might audit their Facebook best practices and other social media channels. You can also ask your participants to help with the photo documentation.I

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2012

It marked the start of a six month peer learning exchange where I, along with colleague Stephanie Rudat will work remotely with grantees as they implement an action learning project to put techniques into practice and facilitate organizational change from the inside out. Purposeful Measurement to Inform Replication.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 30, 2012

Group Photo with Certificates. Participants had digital copies of the powerpoints translated into french and used their laptops to follow along. We used real-time translators and participants used headsets to tune into the language channel of their choice to understand what was being said. Localized Content Delivery.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 4, 2011

Photo by Stuck in Customs. The biggest challenge to becoming a content curator is getting past the feeling of “ content fried ” or so much good content and so little time to digest it. There are techniques that we can use to minimize feeling distracted and with some discipline make it of our work flow.

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Tech Soup

SEPTEMBER 17, 2013

TechSoup's Global Content and Community Coordinator and resident digital storytelling expert Ale Bezdikian says: If you're just embarking on your journey into social media visual storytelling using photos and videos, it's easy to become overwhelmed by the depth of information out there. Simply Measured touts.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 11, 2008

The photo above is an American Alligator that I stared down from an air boat on the St. How will you measure your success? What are the best techniques for person-to-person networking? Fun with Metrics: Measuring Success and ROI. What are metrics, measurement and ROI? What are the techniques for "listening'?

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Connection Cafe

JUNE 30, 2017

Statistics have changed, new social channels have opened, but it’s clear that there are proven fundamental strategies and nonprofit best practices that can help an organization flourish in all areas. The ‘old rule’ that donors who come in via one channel should be communicated with through that same channel. Breakdown the Silos.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 31, 2009

Today, we had an amazing conversation and interview with Cecile Richards and Tom Subak to learn more about Planned Parenthood 's Social Media Strategy and their movement building techniques. Their job is to create, edit, repurpose, identify content across all our channels. We now have a department called the New Media Content team.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 15, 2009

Photo by Thomas Hawk. If fundraising is the only measure of what makes an NGO effective, then I worry about what the real value proposition is of organizations soliciting donations. We certainly can't achieve any of these things without sufficient capital, but effectiveness is a measure of so many more variables.

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Qgiv

JUNE 23, 2021

Measure all fundraising metrics. Use the data in your CRM to measure all metrics, including donation amounts, donation frequency, donor details, and more! Your nonprofit’s fundraising team should be consistently using your data to improve your techniques! Base this on your documented research, and follow it carefully! .

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 30, 2008

As an outside observer, the lessons that I took away from this effort were: Having people change their avatar to a pea photo gave a visual clue to the campaign and helped it spread. In the analysis, one thing I learned was the importance of instant thank yous - not only via Twitter, but other way channels.

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Bloomerang

MARCH 4, 2024

Storytelling techniques Craft these stories with care, using narrative techniques that engage the emotions of your readers. Photos, videos, and audio clips can make the experiences of those you’ve helped feel more immediate and impactful. The worst thing you can do is confuse your audience.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2014

Photo by Notemily. I put the call out for nonprofit blog posts on the topic of measuring your nonprofit’s marketing or communication strategies. Blog Posts About Various Steps of the Measurement Process. Once you set measurable goals, you’ve got make sure they are realistic. Select Your Tools.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 4, 2010

Photo by James Leventhal. I have been using human spectra gram , a technique I learned from colleague Allen Gunn from Aspiration. That's where I learned about a Twitter hashtag called #2amt - a channel for theatre artistic professionals to discuss their craft and trade and support one another. Somethings to improve.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 26, 2010

Photo by Halloween Jack. One problem is that many do not formulate a measurement strategy and are at a loss to justify their investment of time and resources or reap insights to improve what they're doing. . Measure Everything: Is Your Nonprofit Facebook Page Worth It? Altimeter Report: Social Media Analytics.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 29, 2007

she manages all social networking profiles, online advertising, search engine optimization, and online marketing techniques for campaigns. We already had a strong following on the hsus myspace and youtube channels, so we used our supporters there to direct their attention to this page. Take the time to measure results.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 1, 2011

There are two cohort groups, one working on strategic use of a single channel and a more advanced group working on an integrated strategy. With both, the process begins with setting SMART objectives and Kami Huyse points out why this is important. Increase email list sign ups through social media channels by 500 names by June 30, 2012.

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Bonterra

APRIL 11, 2024

Easily measure and report on email clicks, mobile message opens, online form submissions, event attendance, and more. Let branched automation save staff time while delivering each supporter the right message at the right opportunity via email, mobile messaging, and other digital channels. Build and retain more support.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 5, 2014

The next day, I facilitated a workshop on Best Practices for Crowd Funding that blended traditional instruction with innovation lab facilitation techniques. When nonprofits marry tried-and-true fundraising techniques with social media and online networks, they are able to tap into the power of crowd funding. And everyday until….

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 16, 2011

My Facebook page is a focus group or channel for research. SMART Objectives are specific, measurable, attainable, relevant, and timely objectives. 3: Have a measurement strategy on the front-end, not the back-end. There is a lot of confusion over what metrics to select to measure. Measure your results, not just numbers.

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Bloomerang

JULY 20, 2023

Organizations that invest in PCI-compliant online fundraising solutions can take proper cybersecurity measures to ensure that their online donation process is secure. Post photos of your first, second and third-place finishers on your social media pages and thank all involved for their generous support. Make secure donations.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 4, 2013

” After spending five years living and breathing networks and measurement and designing and delivering many, many nonprofit capacity building programs, my focus is going to be on how nonprofits can apply measurement and their networks to learn for impact. In the following test we had two photos.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 6, 2012

Last week, I wrote a post that summarized some tips, resources, and tools for using Pinterest. I took a look at a couple of the measurement tools available for Pinterest and got on the waiting list for Pinerly after reading this analysis from the Poynter Blog based on stats provided by Pinerly. Followers: Gives a measure of reach.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 16, 2012

This post covers some simple techniques to give your fans the content they want most and inspire more engagement. Many times we’re on the hunt for the tips of what to do and when we find them, we just implement them. I only look at these: Reach. Content Analysis of Comments on post and shares. I look at these on a per post basis.

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