Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

I’ve been reflecting on why some nonprofits do a better job of measurement and learning, while others do not. The nonprofits that embrace measurement have a data-driven culture. Data is focused on the metrics that are specific to social media channel. Example of A/B Testing Results. What is the difference?

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Culture Data Measure Social Media 115

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 24, 2011

The session was designed a mix of strategy with a deep dive into content, measurement, Facebook, and Twitter. Practical frameworks and guidelines for effectively developing an integrated content strategy and measurement practice. This session shared techniques and tools for making that process efficient. ” .

Social Media 100

Social Media Effective Media Social 100

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

Let’s look at some practical examples for engaging and connecting with your Alumni Network on social media channels. There are several tactical techniques that consistently work on Facebook to inspire engagement. This is a book giveaway that John Haydon did for my book, Measuring the Networked Nonprofit.

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Practice Tips Social Meme 107

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2011

Grantees get better at communication, proactive planning, partner engagement, message discipline and social media integration and measurement. Grantees get better results integrating Facebook, Twitter, and other social media channels best practices and measurement. Content Curation on Twitter.

Social Media 97

Social Media Training Train Network 97

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

2: Use listening techniques to develop a deep understanding of the audience. Organizations must begin with listening, but an integrated listening channel that includes social media and traditional marketing channels. I cover a couple techniques and tools using participants as an example to illustrate that keywords are king.

Social Media 115

Social Media Media Social San Jose 115

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 8, 2011

Northwest Harvest Food Bank used its social media channels to mobilize supporters to give food donations that ended up breaking a Guinness Book of World Records. What people in the room were most hungry for were tips and steps on listening and measurement. How Feeding America Uses KPIs to Measure Social Media.

Knowledge 97

Knowledge Seattle Social Media Measure 97

Wild Apricot

DECEMBER 21, 2017

Through strategically implemented training, software tools and engagement techniques, sales ops leaders enable sales reps to focus more on selling in order to drive business results. . Maintenance of Communication and Collaboration Channels. Even then, there are organizational models and structural templates you can build from.

Synchronous 144

Synchronous Structure Metrics Knowledge Base 144

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2012

It marked the start of a six month peer learning exchange where I, along with colleague Stephanie Rudat will work remotely with grantees as they implement an action learning project to put techniques into practice and facilitate organizational change from the inside out. Purposeful Measurement to Inform Replication.

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Pakistan NGO Network Exercise 111

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 30, 2012

It was also an opportunity for me to co-facilitate with in-country team, meet the NGOs and hear their stories first-hand, and learn a lot about modeling and adapting interactive training techniques for different cultures. We did a sessions on measurement, integrated content strategy, and content for blogs.

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Morocco Tunisia Reflection Conference 100

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 30, 2012

I like the metaphor of a sommelier, They know the grapes, the winemaker and their techniques, and vintages. I’m a huge fan of Harold Jarche’s “ Seek, Sense, Share ” model. They taste many wines to find the best of the best to match with the food in the restaurant. A Simple Method For Getting Started.

Content 101

Content Skype Learning Slides 101

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 27, 2014

All of my work these days is focused on designing and delivering effective training for nonprofits -primarily on the topics of social media, strategy, networks, and measurement. I might audit their Facebook best practices and other social media channels. The learning model is called “SAVI ” : Moving and doing (Somatic).

Instructional Design 111

Instructional Design Instruction Instructional Training 111

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

That happens when leaders model and encourage it. Effective listening through social media channels means that individuals and organizations need to identify why they are listening and how they will apply what they hear. She's recently retooled the organization's metrics dash board to include social media measures.

ROI 91

ROI Examples Results Social Media 91

NTEN

OCTOBER 5, 2010

In this model, your organization will have no idea where the hardware actually providing your services is located -- and, better yet, you won't care. Management by walking around is a proven and effective technique, but it relies on employees being physically located together with the manager. This simply won't work for WFH 2.0.

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Work Second Life Laptop Audio 97

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 2, 2011

The focus is how to effectively integrate social media channels and measure and learn. I am also experimenting with techniques for network weaving across platforms and curating content related to effective practice of networked nonprofits. I am avoiding spamming all three networks with cut and paste streams.

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Google Change Social Adopt 116

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 15, 2009

If fundraising is the only measure of what makes an NGO effective, then I worry about what the real value proposition is of organizations soliciting donations. We certainly can't achieve any of these things without sufficient capital, but effectiveness is a measure of so many more variables.

Causes 89

Causes Build Demonstration Reflection 89

Beth's Blog: How Nonprofits Can Use Social Media

JULY 28, 2015

Alison Carlman, Senior Manager, Marketing and Communications, has written this guest post about how to use some tools and techniques for using feedback. Seemingly, the same model should apply to nonprofits. With the new GG Rewards , we’re now channelling that extra funding to the organizations that learn and improve the most !

Fund 50

Fund Learning Help Map 50

NTEN

MAY 9, 2011

They are the result of research — measuring something quantitatively or qualitatively, formally or informally; usually involving a question, a purpose, and by necessity a methodology and instrument. All data depend on measurement, even data as common and seemingly objective as the weather. Information equals data plus communication.

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Data New York Government Digital 91

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2014

I put the call out for nonprofit blog posts on the topic of measuring your nonprofit’s marketing or communication strategies. The art part is how you articulate your organization’s measure of success and formulate strategies to realize that success. The science part of the equation starts with a solid methodology and tools.

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Measure Learning Case Study Metrics 115

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2010

Free agents use social-media channels like Facebook and Twitter and can create social movements in the palms of their hands. What are the techniques and strategies that nonprofits use to find free agents? What are the change issues for traditional nonprofits that want to become “networked nonprofits?&#.

Comment 97

Comment Artist Social Media Hype 97

sgEngage

FEBRUARY 26, 2024

For example, AI can accelerate low-code development by helping you build a workflow or an app just by using natural language, or it can generate content from data using large language models like GPT-4.

Build 86

Build Fundraising Blackbaud API 86

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2010

There are four different models of crowdsourcing activities: wisdom, creation, voting, and funding. There’s isn’t one best way to do it – and many organizations use a combination of these models to meet their objectives. The measure of impact is to determine whether the comments and feedback strengthened or improved the final proposal.

Measure 96

Measure Fund Impact Minnesota 96

Care2

AUGUST 16, 2008

Nonprofits that apply and meet the guidelines receive increased upload capacity and branding options, the option to embed a Google Checkout button on their channels, and the opportunity to be featured in one of the promoted areas of YouTube. We use a file size measurement -- video files must be under 300 MB.

YouTube 34

YouTube Social Media Video Advocacy 34

Care2

JULY 14, 2008

Nonprofits that apply and meet the guidelines receive increased upload capacity and branding options, the option to embed a Google Checkout button on their channels, and the opportunity to be featured in one of the promoted areas of YouTube. We use a file size measurement -- video files must be under 300 MB.

YouTube 34

YouTube Video Social Media Advocacy 34

Get Fully Funded

JUNE 13, 2022

Goals are powerful tools that help channel resources towards solutions. SMART is a widely used goal-setting model that can help you clarify your ideas, focus your efforts, use your time and resources wisely, and fulfill your mission. M easurable: Specific criteria that measure your progress toward the goal. A-M-A-Z-I-N-G!

Goal 59

Goal Fundraising Sponsor Grant 59

Bonterra

APRIL 11, 2024

Securely manage extensive supporter records and transform data into action with tailored asks, use-case-specific predictive analytics models, and more in a robust and reliable digital platform. Easily measure and report on email clicks, mobile message opens, online form submissions, event attendance, and more. Create more change.

Digital 52

Digital Fundraising Case Study Advocacy 52

Beth's Blog: How Nonprofits Can Use Social Media

JULY 12, 2012

How does an organization plan, coordinate, and implement flawless marketing across channels and get results? Rarely does is one media channel strong enough to form a full impression on the consumer and move them to action – a purchase, a change of opinion about your brand or product, or simply knowing about your company.

Marketing 100

Marketing Integration Campaign Develop 100

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 7, 2010

The concept of before, during, and after is an important way to plot out your instruction, getting a good understanding of the audience, and modeling. Having the traces of the discussion unfold via social media channels is important both during the event as well as after the event for learning capture.

Facebook 111

Facebook Network Museum Nonprofit 111

Museum 2.0

APRIL 1, 2009

Greed, because creative greediness motivates us to hunt down and steal the best design techniques the world has to offer, and generosity, because giving those great ideas and applications away is the only way to change the larger cultural landscape. By 2005, a bond measure had failed and COSI was struggling financially.

Museum 20

Museum Conversation Columbus Local 20

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 5, 2014

The next day, I facilitated a workshop on Best Practices for Crowd Funding that blended traditional instruction with innovation lab facilitation techniques. When nonprofits marry tried-and-true fundraising techniques with social media and online networks, they are able to tap into the power of crowd funding.

Fund 130

Fund Campaign Practice Giving 130

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 4, 2013

” After spending five years living and breathing networks and measurement and designing and delivering many, many nonprofit capacity building programs, my focus is going to be on how nonprofits can apply measurement and their networks to learn for impact. Deepa Bachu, Fasal (Creator).

Impact 122

Impact Method San Francisco Social 122

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 22, 2012

I have been using the “Crawl, Walk, Run, and Fly” Maturity of Practice model as a framework for over a year now to assess nonprofit social media practice. From channel specific (e.g. “we we blog”), content begins to become channel agnostic and is distributed across a variety of channels and platforms. “we

Content 106

Content Resource Tips Calendar 106

Zen and the Art of Nonprofit Technology

APRIL 8, 2007

Recently the language difference jumped out at me while advising an emerging nonprofit on tools and techniques for client management software. I’ll be reworking your technology questions to fit my work in evaluative thinking: outcomes measurement for improving services – not just ticking boxes for the funder.

Summary 100

Summary Consultant NTC Technology 100

Care2

NOVEMBER 6, 2007

That said, the longer I work in the online world the more I realize how much of old-school, direct mail techniques are applicable to online marketing. I do, however, think that some old fashioned direct marketing techniques might be effective in the social marketing space. I always think a lot about Seth Godins flipped- funnel idea.

Mail 28

Mail Social Media Online Fundraising 28

Care2

NOVEMBER 5, 2007

That said, the longer I work in the online world the more I realize how much of old-school, direct mail techniques are applicable to online marketing. I do, however, think that some old fashioned direct marketing techniques might be effective in the social marketing space. I always think a lot about Seth Godins flipped- funnel idea.

Mail 28

Mail Social Media Online Fundraising 28

Beth's Blog: How Nonprofits Can Use Social Media

JULY 3, 2012

Therefore it is very useful to show a logical path of results or describe in a logic model. Nonetheless, it would provide a window of opportunity to share content and messages through all communications channels as well as social media. 2) Use Multiple Channels and Shape Content for each Channel.

Social Media 99

Social Media Media Arkansas Social 99