Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

I have been thinking a lot about actionable social media measurement strategies that are fit and trim and light on their feet! Inspired by the Measure Everything: Is Your Nonprofit Facebook Page Worth It? , You should also be thinking about what to measure and an efficient method for collecting that data before you begin.

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Social Media Measure Action Media 116

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2014

Here’s the method. Remember that when you use the scientific method, your experiment is only as good as your hypothesis. You could pick any channel, social or otherwise to set up an a/b test hypothesis. Use Scientific Methods: These include having a significant sample size, randomly selected groups and some split testing.

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Test Impact Experiment San Francisco 117

Neon CRM

OCTOBER 31, 2023

Donor engagement is what your organization does to build and strengthen donor relationships and the methods you use to keep donors active and involved. Your donor engagement strategy outlines exactly how you’ll reach out to donors and the KPIs you’ll track to measure how engaged a donor is with your organization.

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Donor Strategy Nonprofit Phone 98

Whole Whale

SEPTEMBER 8, 2023

Learn from direct response – Study annual appeals, door knocking, and other methods that inspire immediate action. Focus on optimizing donation channels for mobile. Growing your community of supporters is the only measure that matters. Track donation source data to optimize outreach channels. Apply those lessons.

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Lesson Fundraising Digital Test 59

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

I’d love to see a survey of nonprofit measurement practice that quantifies this. I’d be curious to see a benchmarking study on nonprofits on this topic that looks at how nonprofits apply measurement techniques and tools to improve their programs and demonstrate impact, including social media measurement.

Results 95

Results Data Charlotte Measure 95

Qgiv

APRIL 10, 2023

Create your goals using the SMART method. Set objectives that are Specific, Measurable, Achievable, Realistic, and Timely. Use multiple communication channels to share your text fundraising campaign with your supporters. One common method is to use humor in your text fundraising appeals.

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Guide Fundraising Platform Campaign 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 1, 2013

.” The book offers up advice and techniques on how to make your online channels – email marketing, web site, and newer tools like mobile and social media work together in a sophisticated strategy or your organization to reach its advocacy, fundraising, or community building goals.

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Campaign Online Chapter Model 98

Everyaction

MAY 24, 2018

Digital fundraisers are busier than ever, reaching more people through digital channels than ever before. There is a lot of learning and experimenting going on in digital fundraising, which is fueling new innovations in how to raise money across the whole spectrum of digital channels. Mobile list size grew by 35% in 2017.

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Benchmark Digital Trend Report 62

Neon CRM

AUGUST 18, 2023

The goals you set will help you plan the rest of your campaign: The channels you use for appeals, decisions about your event, and even the types of stories you’ll tell your donors will hinge on the goals you’ve set for your campaign. Measurable: Ensure your goal is measurable to track progress and success. You can help!

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Guide Fundraising Mail Metrics 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

I’ve been reflecting on why some nonprofits do a better job of measurement and learning, while others do not. The nonprofits that embrace measurement have a data-driven culture. There are no systems in place, no dashboards or simple collection method. Example of A/B Testing Results. What is the difference?

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Culture Data Measure Social Media 117

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 28, 2011

The nonprofit must set up a robust listening process, integrating listening on social channels as part of program or communications planning research. The nonprofit effectively integrates social and emerging technologies such as mobile across all communications channels. Also, as with all frameworks, the reality is messy.

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Social Media Practice Media Social 102

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 25, 2012

It marked the start of a six month peer learning exchange where I, along with colleague Stephanie Rudat will work remotely with grantees as they implement an action learning project to put techniques into practice and facilitate organizational change from the inside out. Purposeful Measurement to Inform Replication.

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India NGO Network Exercise 103

Qgiv

JUNE 23, 2021

Measure all fundraising metrics. Use the data in your CRM to measure all metrics, including donation amounts, donation frequency, donor details, and more! This way, you can note which engagement methods were most successful and focus your energies accordingly in the future! Personalized emails.

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Campaign Effective Fundraising Nonprofit 98

Achieve

JULY 28, 2022

SMS giving technique. Young people are more inclined to try a range of digital payment methods until they find a convenient transaction experience. In turn, all of your fundraising data will be channeled and organized into one interconnected system. . . Look for a provider that has risk management measures in place to.

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Process Donor Pledge Demographics 52

NTEN

JUNE 27, 2012

Rather than another potential recipe for information overload, content curation can actually be a method to tackle this problem. They know the grapes, the winemaker and their techniques, and vintages. There’s so much of it that it is now measured in exabytes, which is equal to a quintillion bytes.

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Content Benefit Build Journal 62

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 30, 2012

I like the metaphor of a sommelier, They know the grapes, the winemaker and their techniques, and vintages. It’s about curation, creativity, and coordination across channels. A Simple Method For Getting Started. They taste many wines to find the best of the best to match with the food in the restaurant.

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Content Skype Learning Slides 102

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2010

I love the checklists, her thoughts about the impact of social media and behavior change, and the DIY market research techniques. We were lucky enough to have Nedra stop by the Zoetica Salon and share some thoughts about how to measure social media outcomes. The book is available on Amazon. You can read an online copy here.

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Amazon Nonprofit Social Media Oregon 119

NTEN

OCTOBER 5, 2010

Management by walking around is a proven and effective technique, but it relies on employees being physically located together with the manager. We'll have to move to alternate methods of communication and examine results versus attendance. If we expect productivity and results, we need to measure them. What do you think?

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Work Second Life Laptop Audio 97

Everyaction

JULY 18, 2018

Examples include goals for implementing new fundraising channels or techniques, top prospects you hope to engage, check-in points along your timeline, and any limitations that could keep you from adjusting the plan as necessary to account for challenges that arise. Data source: Giving USA. Ready, set, goals! One last thing.

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Guide Fundraising Nonprofit Template 108

Connection Cafe

MARCH 4, 2019

If we were to look at the engagement channels and the transactional channels, we are likely to see a symbiotic relationship between online and offline. Do not confuse the channel of engagement with the channel of the transaction. It was the right medium, but the wrong method. Mobile is the New Normal.

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Online Giving Offline United States 36

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 4, 2011

Simply put, being a content curator is a method to help you stay informed about your field and be more effective at your job. For example, on Facebook the average user creates 90 pieces of content each month. There has been an explosion of tools and it can get overwhelming. Don’t worry about the getting into new tools quite yet.

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Content Feeds Skills Social Media 139

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 11, 2008

How will you measure your success? What are the best techniques for person-to-person networking? Fun with Metrics: Measuring Success and ROI. What are metrics, measurement and ROI? What are some measurement processes, practices, and tools? How do you consider both tangible and intangible measures?

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Florida ROI Metrics Social Media 50

NTEN

MAY 9, 2011

They are the result of research — measuring something quantitatively or qualitatively, formally or informally; usually involving a question, a purpose, and by necessity a methodology and instrument. All data depend on measurement, even data as common and seemingly objective as the weather. Information equals data plus communication.

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Data New York Government Digital 91

Connection Cafe

JUNE 30, 2017

Statistics have changed, new social channels have opened, but it’s clear that there are proven fundamental strategies and nonprofit best practices that can help an organization flourish in all areas. The ‘old rule’ that donors who come in via one channel should be communicated with through that same channel. Breakdown the Silos.

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Integration Marketing Mail Channel 27

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 27, 2014

All of my work these days is focused on designing and delivering effective training for nonprofits -primarily on the topics of social media, strategy, networks, and measurement. ” ADDIE is an instructional design method that stands for Analysis, Design, Development, Implementation, and Evaluation.

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Instructional Design Instructional Instruction Training 113

Tech Soup

SEPTEMBER 17, 2013

And how do you identify relevant takeaways and techniques for you and your organization? ” When you’ve just started to feel a tiny bit confident with Facebook and Twitter, new anxieties around niche channels start to set in. Simply Measured touts. Where do you start? it an essential part of your social strategy.

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Social Media Guide Media Social 64

DNL OmniMedia

FEBRUARY 16, 2022

Your organization already understands the importance of having updated and adaptive techniques for all its digital tools and marketing outlets. Step 7: Measure the success of your nonprofit digital strategy. After all, the days of making your online marketing or social media presence secondary priorities are long gone.

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Digital Strategy Create Phase 98

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2014

I put the call out for nonprofit blog posts on the topic of measuring your nonprofit’s marketing or communication strategies. The art part is how you articulate your organization’s measure of success and formulate strategies to realize that success. The science part of the equation starts with a solid methodology and tools.

Measure 118

Measure Learning Case Study Metrics 118

Bloomerang

MAY 30, 2022

Establishing a baseline rooted in past successes and failures allows you to set measurable, realistic goals. The best goals are SMART goals: specific, measurable, attainable, relevant, and time-bound. Identify fundraising methods. Prepare your marketing channels. These marketing channels might include: Social media.

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Guide Fundraising Social Media Channel 128

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 4, 2010

I have been using human spectra gram , a technique I learned from colleague Allen Gunn from Aspiration. That's where I learned about a Twitter hashtag called #2amt - a channel for theatre artistic professionals to discuss their craft and trade and support one another. They were able to join the discussion in our Twitter channel.

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Social Media Reflection Learning Social 95

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2010

Free agents use social-media channels like Facebook and Twitter and can create social movements in the palms of their hands. What are the techniques and strategies that nonprofits use to find free agents? Method Tweeting for nonprofits: Much Ado About Something. My nonprofit has found a free agent, now what?

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Comment Artist Social Media Hype 97

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2010

The measures of impact for this project include diversity, deeper and more relevant reporting, and better connection with listeners. Maine Health Access Foundation did an experiment on Facebook , including it in its channel to promote a funding opportunity but also posted the initial letters of inquiry on their Facebook page to get feedback.

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Measure Fund Impact Minnesota 96

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 4, 2013

” After spending five years living and breathing networks and measurement and designing and delivering many, many nonprofit capacity building programs, my focus is going to be on how nonprofits can apply measurement and their networks to learn for impact. Deepa Bachu, Fasal (Creator).

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Impact Method San Francisco Social 125

Neon CRM

MAY 31, 2023

This can occur through various channels such as social media, word of mouth, or advertising. Your nonprofit can use a variety of tools and techniques to track donors’ progress through the donor journey, including donor management software , surveys, and analytics.

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Donor Management Guide Retention 52

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 14, 2018

3) The Bullet Journal Method: Track the Past, Order the Present, Design the Future by Ryder Carroll. I’ve been a huge fan of bullet journal methods for many years ever since I discovered the Bullet Journal Notebook created by Ryan Carroll. The book also outlines principles and techniques for impact measurement.

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Italy Journal Storytelling Nonprofit 133

Get Fully Funded

JUNE 13, 2022

Goals are powerful tools that help channel resources towards solutions. M easurable: Specific criteria that measure your progress toward the goal. M = Make sure your goals are easily measured. A goal is an idea of the future that keeps me focused. A goal is what happens in hockey when a player slaps a puck into a net.

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Goal Fundraising Sponsor Grant 59

Nonprofits Source

AUGUST 26, 2017

Promotion strategies take a multi-channeled approach to distributing content, news, and offers. In theory, you want to be active on as many channels as resources allow. First, start by identifying your campaign goals so you can measure progress. Chapter 3: Digital Promotions. Earn Links With A Content Outreach Campaign .

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Results Digital Strategy Chapter 82