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Integrating Digital & Direct Mail Fundraising: 3 Strategies

Get Fully Funded

Online giving is one of the fastest-growing donation methods. In 2022, online giving grew by 12.1% , motivating nonprofits to find more ways to connect with their supporters through digital channels. Explain a few of the benefits of donating online like the convenience and added security of this method. Let’s get started.

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Direct Mail Donor Acquisition: 10 Tips for Excellent Campaigns

Neon CRM

There are many reasons why direct mail donor acquisition can be a compelling fundraising tool that produces results that digital methods simply cannot. Before you send direct mail, establish a few KPIs (Key Performance Indicators) to help you measure their success. This is especially true if you’ve tested different versions.

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Markets for Good Post: Design A Better Dashboard

Beth's Blog: How Nonprofits Can Use Social Media

” How Human-Centered Design Methods Can Help You Design A Better Dashboard. Dashboard design should also inspire buy-in and continuous improvement by using “ human centered design ” methods. These are methods for developing solutions (any type) in service of people. Flickr Photo by PetitPlat - Stephanie Kilgast.

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10 Tips for Selling (More) Fundraiser Tickets

Neon CRM

Maximize Your Digital Marketing Channels Even if your event is taking place in-person, your marketing efforts should be primarily happening online. With everyone spending hours a day glued to their phones and computers, digital channels will be the best way to reach them. And in order to do that, you’re going to have to go old school.

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Nonprofit Donor Engagement Strategies: Breaking Through the Noise

Neon CRM

Donor engagement is what your organization does to build and strengthen donor relationships and the methods you use to keep donors active and involved. Your donor engagement strategy outlines exactly how you’ll reach out to donors and the KPIs you’ll track to measure how engaged a donor is with your organization.

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12 Key Digital Engagement Trends from the 2018 M+R Benchmarks Report

Everyaction

Digital fundraisers are busier than ever, reaching more people through digital channels than ever before. There is a lot of learning and experimenting going on in digital fundraising, which is fueling new innovations in how to raise money across the whole spectrum of digital channels. Mobile list size grew by 35% in 2017.

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The End of the Beginning of Online Giving

Connection Cafe

Let me also suggest that we need to stop placing a wall between offline and online giving strategies and tactics. And donors that are 55-years and older have the highest retention rates for both online and offline giving. This online versus offline wall is mostly in our own heads. of total sales. It’s in our org charts.

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