Nonprofit Tech for Good

FEBRUARY 28, 2021

They can make a huge impact as they provide significant support across areas including grantmaking, employee engagement and cause marketing. And a plan for if, when and how you’ll thank donors on your social channels is an important part of that strategy. It’s no secret that corporate donors are invaluable partners for nonprofits.

Social Media 312

Social Media Donor Media Social 312

Whole Whale

MARCH 28, 2025

At Whole Whale, we see too many nonprofits with a too narrow approach to digital marketing that misses out on building long-term relationships and sustainable support at scale. To move your mission forward, you need a full-funnel digital marketing strategyone that nurtures your audience from first touch to lifelong champion.

Digital 52

Digital Strategy Marketing Nonprofit 52

Nonprofit Tech for Good

SEPTEMBER 19, 2024

By Greg Fine – a marketing consultant that works to elevate nonprofit marketing impact, revitalize giving campaigns, and bring energy and awareness to nonprofit brands and their mission. Multi-channel strategies were crucial for broad outreach, frequency and engagement.

Campaign 261

Campaign Giving Nonprofit Google 261

Allegiance Group

APRIL 14, 2025

With a structured approach, you can build a strategic, data-backed budget that will allow you to make the case for new initiatives or increase spending in channels where youve been absent, or where theres untapped potential. Step 3: Assess Your Marketing Mix Are You Investing in the Right Places? Direct mail still a top performer?

Public 52

Public Media Mail Channel 52

Nonprofit Tech for Good

AUGUST 29, 2022

Now let’s take a moment to consider this value in terms of fundraising, marketing, and program execution. Most nonprofits use marketing tactics to recruit, like emails, social media posts, blog posts, and web pages. Once you have a core group of volunteers, word-of-mouth can be one of your best channels for finding new volunteers.

Volunteer 290

Volunteer Management Tips Nonprofit 290

Fast Company Tech

APRIL 1, 2025

That means market-based solutions, a faith in technological innovation, and incremental policy reforms within existing political and economic systems. This dynamic reflects what sociologist Thomas Roulet calls The Power of Being Divisive. These have arguably to date failed, as global temperatures continue to skyrocket.

Public 96

Public Change Attention Action 96

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

But if you want to get even deeper insights, do an in-depth review of a similar nonprofit’s practice – whether it be broad – such as digital marketing techniques or narrow such as analyzing specific techniques as part of a content strategy. Include photos of the donors or the company logo whenever possible.

Charity 131

Charity Lesson Marketing Digital 131

Nonprofit Tech for Good

AUGUST 21, 2024

The open rate for text message marketing is a staggering 98% , which means almost every message you send out will be seen. This evolution reflects a broader digital transformation in the nonprofit world, underlining the importance of adaptability and innovation in communication. Here are five key trends to follow and adopt this fall.

Mobile 321

Mobile Trend Social Media Donation 321

Nonprofit Tech for Good

MAY 16, 2024

By Stasia Hural , Digital Marketing Lead at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. This change reflects a broader trend in nonprofits. It suggests the best channels to ask for donations. They reach them through the best channels.

Donation 274

Donation Fundraising Data Donor 274

TechCrunch

JULY 23, 2021

“It’s about focusing on the metric that directly reflects the value that your company and products bring to your customers,” growth marketer Maya Moufarek told us in an interview for one of our most popular marketing articles of the week. Help TechCrunch find the best growth marketers for startups.

Marketing 102

Marketing Test Interview Metrics 102

The Nerdy NonProfit

JANUARY 3, 2018

Now that you’re reflecting on it, let’s all take a moment to actually look into software discounts for nonprofits and how they can help you. Being intimately aware of the needs of nonprofits, we went through lists of top tools on the market and compiled ones applicable to you. Best tool for email marketing: MailChimp.

Software 130

Software Tools Marketing Nonprofit 130

AccelEvents

SEPTEMBER 11, 2020

An experiential event focuses on the attendee and is part of an experiential marketing campaign. Experiential marketing can be powerful as it puts the viewer into the experience of the messaging or the brand that created it. Some of the most powerful event marketing campaigns have stemmed from experiential promotion.

Virtual 97

Virtual Marketing Sponsor Campaign 97

.orgSource

AUGUST 28, 2023

The YouTubers who manage those channels know how to tell a story and they are experts in their field. But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. Hardy captures what most marketers are striving to accomplish today. For one compelling reason.

Leadership 221

Leadership YouTube Audience Professional 221

sgEngage

SEPTEMBER 6, 2022

How do you know that your marketing strategy is effective? No matter the size of your organization or the scope of your marketing budget, it can be difficult to know where you sit in the journey towards marketing maturity. Ask yourself these questions: Does every dollar you spend on marketing yield more than a dollar in return?

Marketing 98

Marketing Blackbaud Analytics Resource 98

Fast Company Tech

FEBRUARY 12, 2025

Strategies such as clear communication channels, anonymous feedback mechanisms and inclusive leadership training help create psychological safety. More than a checkbox Revenge quitting isnt just a series of isolated incidents, but a reflection of a deeper, systemic disregard for worker dignity.

Culture 115

Culture Job Environment Structure 115

TechCrunch

MAY 2, 2022

Product-led growth is one of the most commonly discussed topics in the startup world as the market cap of public companies utilizing the growth tactic skyrocketed in recent years. Some companies have product offerings that fall under multiple categories; I have attempted to reflect these on the map as well. Share on Twitter.

Map 96

Map Product Marketing Gartner 96

TechCrunch

APRIL 12, 2022

Today a startup called Moot that’s helping businesses and brands sell through all those channels in a unified way is announcing $18 million in a round led by Espresso Capital to expand its business both organically and via M&A. But given the size of the e-commerce industry — eMarketer estimates it will be worth $5.5

Channel 79

Channel Platform Strategy Industry 79

sgEngage

NOVEMBER 4, 2024

Hannah McKinney, Montreat College Plan Events that Reflect Your Organizational Values “By enhancing our events, we not only gather vital support but also imbue our school’s values, fostering enduring relationships. It’s more important to find what works for your organization and invest wisely in those channels.

Tips 105

Tips Ideas Fundraising Share 105

NonProfit Hub

MARCH 27, 2020

Marketing and fundraising at a nonprofit is tough. . But knowing which channels to tap, what your messaging should be, and how to diversify your marketing mix can be overwhelming. . A strong, content marketing strategy. Right now you’re likely dealing with a major crisis ? Basically, there are lots of challenges ?

Strategy 89

Strategy Marketing Fundraising Nonprofit 89

TechCrunch

SEPTEMBER 29, 2022

Regie.ai , a startup using OpenAI’s GPT-3 text-generating system to create sales and marketing content for brands, today announced that it raised $10 million in Series A funding led by Scale Venture Partners with participation from Foundation Capital, South Park Commons, Day One Ventures and prominent angel investors.

Generation 93

Generation Marketing Content Language 93

Cloud 4 Good

AUGUST 4, 2022

The Central IT department received significant requests for a better CRM solution and a joint team of I and marketing staff, with leadership approval, decided on Salesforce. . Coupled with Marketing Cloud, this gave the institution a flexible and powerful solution to reach its goals. . Understanding Engagement + Preferences.

Massachusetts 90

Massachusetts University Communication Marketing 90

Nonprofit Tech for Good

MAY 18, 2013

The hours don’t reflect exactly how much time one should spend on the sites themselves, rather the time spent and the time necessary researching and preparing the content for each social network, setting up and maintaining the profile and pages, and tracking ROI. Chapter 5 :: Introduction to YouTube Channels.

Social Media 277

Social Media Social Media Chapter 277

Allegiance Group

SEPTEMBER 18, 2024

Through an omni-channel fundraising and marketing approach, you can forge deeper, longer-lasting relationships with those who support you. But trying to be everywhere for all your donors and prospects can take time and effort—and being present in every channel isn’t always the best strategy. Say you want to attract new donors.

Channel 52

Channel Build Mail Donor 52

Association Analytics

JUNE 25, 2024

The Role Data Can Play in Effective Renewal Campaigns If you’re looking to make sure that your renewal communications reflect the value members get from your association – and stand out so they don’t miss them – there are several ways to use your data for more effective messaging.

Campaign 169

Campaign Associations Communication email 169

Greater Giving

DECEMBER 26, 2024

Key Takeaways: Use the Right Channels : Learn how to identify potential donors and platforms to source auction items efficiently. Masterful Marketing Strategies for Your Auction Packages Guest Speaker: Beth Sandefur, Fundraising Expert, Beth Sandefur Events Your auction packages are only as successful as your marketing efforts.

Fundraising 52

Fundraising Giving Social Media ROI 52

Whole Whale

SEPTEMBER 26, 2024

As a data-driven marketer, there’s nothing more frustrating than seeing a significant portion of your website traffic categorized as “unassigned” in Google Analytics 4 (GA4). Without knowing the source of the traffic, it’s harder to optimize your marketing efforts and website performance.

Analytics 98

Analytics Google Channel Tag 98

NetWits

APRIL 11, 2012

who still need to run effective email marketing and communications programs. Rachel Weidinger and Lara Franklin, Senior Marketing Manager at TechSoup Global did a session that took a deep dive into getting the most out of your email communications by looking at how Tech Soup has been doing effective email communications for years.

Technology 245

Technology Nonprofit NTEN Social Media 245

Twenti - Digital Marketing For Nonprofits

MAY 15, 2020

10 Tips To Improve Your Nonprofits Youtube Channel. An effective Youtube channel can help you spread your nonprofit’s message and increase donations. . Your nonprofits digital marketing efforts should definitely include Youtube as it’s potential to increase outreach and donations is huge. by Olivia Warnes.

Channel 52

Channel YouTube Tips Nonprofit 52

Allegiance Group

SEPTEMBER 26, 2024

This may be a simplified breakdown of omni-channel fundraising and marketing , but you can see how complex the attribution and data-collection side of it is. To do omni-channel well, you need the right tools. Let’s look at the tech stack that can help your organization pull together all the data from your omni-channel efforts.

Channel 52

Channel Data Tech Social Media 52

Achieve

MARCH 17, 2023

However, as technology advances and donors are increasingly spending their time across a variety of channels, investing your time and energy into one single channel can prevent supporters from seeing your messaging and slow down fundraising results. This is where a multichannel marketing strategy can help.

Channel 52

Channel Donor Social Media Demographics 52

Nonprofit Tech for Good

MAY 18, 2013

The hours don’t reflect exactly how much time one should spend on the sites themselves, rather the time spent and the time necessary researching and preparing the content for each social network, setting up and maintaining the profile and pages, and tracking ROI. Chapter 5 :: Introduction to YouTube Channels.

Social Media 227

Social Media Social Media Chapter 227

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 1, 2011

There are two cohort groups, one working on strategic use of a single channel and a more advanced group working on an integrated strategy. With both, the process begins with setting SMART objectives and Kami Huyse points out why this is important. Increase email list sign ups through social media channels by 500 names by June 30, 2012.

Social Media 131

Social Media Media Social Facebook 131

DipJar

JANUARY 28, 2022

Galvanize your nonprofit’s 2022 marketing plan with journey-based strategies. Join Sam Lee, Digital Marketing Strategist from Elevation , for an introduction to the nonprofit marketing funnel that includes Brand Building, Awareness, Consideration, Evaluation and Intent, and Conversion / Action. How are we going to tell them?

Strategy 52

Strategy Marketing Channel Advocacy 52

Media Cause

JULY 14, 2023

Digital marketing is a powerful tool for businesses of all sizes to reach their target audience and achieve their goals. However, to maximize the potential of campaigns, it is crucial to manage them effectively through digital marketing project management. Continuous Learning and Improvement: Digital marketing is a dynamic field.

Project 52

Project Digital Impact Strategy 52

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 4, 2012

He defines this as “a sequence of connected steps that enables the entire organization to act efficiently with minimal overlapping tasks and resources in order to serve the market in social channels and beyond.” Engage in public/private channel. First response. When not to respond. Record and measure.

Social Media 107

Social Media Media Social Work 107

sgEngage

OCTOBER 7, 2021

A genuine social media shout out from a happy visitor is fantastic for marketing your arts and cultural institution; consider it like a testimonial but not as arduous to solicit. Consumers are naturally driven to trust each other more over marketing collateral. Plan a treasure hunt with clues offered via social media channels. . .

Arts 105

Arts Culture Organization Social Media 105

The NonProfit Times

AUGUST 1, 2024

Reflecting on exactly what generosity is, and what it means to donors enables fundraisers to steward it toward loyalty. Here are a few ideas McGrath and Mike Schmersahi for going beyond the baseline donor communication process in meaningful, retention-building ways: Personalize all communication and channel mix as much as possible.

Communication 98

Communication Donor Retention Maryland 98