Channel and Marketing - Nonprofit Technology

4 Rules for Integrating Marketing Channels in 2023

NonProfit PRO

JANUARY 25, 2023

For any-sized marketing team, the choice of how to knit together the right blend of marketing channels has to be driven by a plan and understanding some fundamental rules of integrating channels. Understanding these rules gives your team the best chance of success.

Channel

Channel Integration Marketing Blended

Utilize an Email Marketing Strategy to Drive More Donations

NonProfit PRO

JUNE 13, 2022

When creating your nonprofit fundraising and donations strategy, email marketing should be on the top of the list of channels to use to support your efforts. However, 70% of nonprofits do not have an email marketing strategy, despite 26% of online donors saying email marketing is what inspires them to give.

email

email Marketing Donation Strategy

Is Multichannel Marketing Right for Your Organization?

NonProfit PRO

SEPTEMBER 21, 2022

A multichannel marketing strategy means consistently interacting with your target donors on a variety of channels. The more channels you can reach them on, the faster you can turn a prospective donor into a first-time donor. Here are five advantages of this strategy.

Marketing

Marketing Organization Channel Interaction

4 Text Marketing Lessons Nonprofits Can Take from Big Brands

Nonprofit Tech for Good

MAY 8, 2023

There’s a lot to learn from them about text marketing. Big brands know that texts have an incredibly high open rate—that’s why many of our favorite retailers have adopted a text marketing strategy. Want to learn more about effective text message marketing? The rules for opting in are different for nonprofits.

Lesson

Lesson Marketing Amazon Mobile

Top 10 Reasons to Have a Strategic Marketing Plan

Byte Technology

DECEMBER 15, 2021

The natural next step is a marketing plan, right? You can do it that way – but ideally you would have your business plan drafted, then your marketing plan drafted, and then your budget. Here are the top 10 reasons to do a Strategic Marketing Plan. Perhaps you’re seeing a growth in an untapped market or demographic.

Marketing

Marketing Analysis ROI Picture

How to Navigate Multichannel Marketing to Drive Growth and Improve Donor Loyalty

NonProfit PRO

JULY 1, 2021

Multichannel marketing is all about choice. Smaller nonprofit organizations often rely too heavily on one channel for their fundraising efforts — in most cases, email. It is important for the simple reason that you must be where your donors are to engage with them. It is not hard to guess why. Email is quick, easy and cheap.

Marketing

Marketing Donor Channel email

How to Maximize Success Stories Across Your Nonprofit’s Digital Channels

Nonprofit Tech for Good

NOVEMBER 7, 2020

Tailor your most compelling narratives for different channels to share them widely. You’ll reach donors where they’re at and maximize your marketing budget. Share uplifting narratives optimized for your channels. How can you break through the noise? Share your best stories—but go beyond just posting them on one platform.

Channel

Channel Sierra Leone Story Digital

5 More-Important-Than-Ever Digital Marketing Metrics for Nonprofits

Nonprofit Tech for Good

APRIL 2, 2020

By Josh Kashorek , Director of Marketing at Journity , and advocate for using data to create high-performance nonprofit marketing campaigns. They also have a responsibility to their donors to spend their resources wisely – especially when it comes to things like marketing and communications that often get put on the back burner.

Metrics

Metrics Digital Marketing Retention

Start-up Marketing: How To Do It Right

Byte Technology

JANUARY 14, 2022

A start-up is the most challenging and rewarding project for a marketing agency. We were asked to design and develop a website and create a strategic marketing plan. First step was getting a clear understanding of who their competition was and how they were marketing themselves. They had a very clear vision, which is so helpful.

Marketing

Marketing Broadcast Analysis Awareness

5 Reasons Tech is a Must-Have for Marketing Your Nonprofit’s Golf Event

Nonprofit Tech for Good

APRIL 5, 2024

Marketing your nonprofit’s golf tournament makes up the largest phase of event planning. Fortunately, the right tech tools make marketing your tournament simple, efficient, and low-cost. Fortunately, the right tech tools make marketing your tournament simple, efficient, and low-cost. Partner marketing. Email campaigns.

Tech

Tech Marketing Sponsor Registration

Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

FEBRUARY 12, 2024

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

Collaboration

Collaboration Marketing Integration Trend

Customer Experience Plays Marketing as a Long Game

.orgSource

FEBRUARY 6, 2023

They should be an empath who channels both your brand persona and its audience. Marketers are becoming aware of the important links between experience, persuasion, and the bottom line. Customer experience is marketing played as a long game. Focus on the Future Today the emphasis is shifting. You may never actually hire a CXO.

Game

Game Experiment Marketing Gartner

Level Up Your Marketing with Analytics

Association Analytics

OCTOBER 10, 2022

Association membership marketing is much different than marketing a product for sale. With membership marketing, the key is to build loyalty. Fortunately, with data, we can better understand members’ behavior and which marketing channel is most effective to reach our members. Sales are instant. Analyze Performance.

Analytics

Analytics Marketing Taxonomy Module

[FREE WEBINAR] How to Improve Your Nonprofit’s Event Marketing by Leveraging What Already Works

Nonprofit Tech for Good

NOVEMBER 1, 2021

Not every organization is going to have success using the same strategies–which is why we don’t preach that we have the be-all, end-all of event marketing advice. When and how should I use different marketing channels? Topics include: Specific tactics to add to your event marketing schedule (plus a schedule outline).

Marketing

Marketing Free Work FAQ

Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

MAY 15, 2023

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

Collaboration

Collaboration Marketing Team Integration

Moore Unveils Audience-Centric Testing Suite for Creative Testing

NonProfit PRO

JULY 19, 2024

Moore introduced its Audience-Centric Testing Suite of testing tools for fundraising creative and communications across marketing channels.

Test

Test Audience Channel Marketing

6 Practical Tips for Promoting Your #GivingTuesday Campaign on Social Media

Nonprofit Tech for Good

SEPTEMBER 27, 2020

By Kristina Brunnler , Marketing Manager at MobileCause. With so much noise on social channels during this global day of giving, you may be wondering how your nonprofit can stand out and more effectively fundraise for its mission. Let’s face it, most nonprofits and even most businesses don’t have influencers in their marketing budget.

Social Media

Social Media Campaign Childhood Media

Deliver a Text Messaging Strategy to Enhance Donor Engagement

NonProfit PRO

OCTOBER 19, 2022

With the market cluttered and audiences’ attention spread thin, nonprofit leaders are seeking ways to reach new prospects and keep donors engaged. Here’s a look at the benefits of text messaging and how to add the channel to your existing campaigns. SMS/MMS strategies offer nonprofits this unique opportunity.

Strategy

Strategy Donor Channel Attention

Your Nonprofit Should be Using Public Service Announcements (PSAs)

Nonprofit Tech for Good

NOVEMBER 11, 2022

By Peyton Leisner, Content Strategist at UncommonGood – an all-inclusive platform for nonprofits to manage their operations, marketing, and fundraising efforts. . This message is going to be different from any other advertising or marketing message as PSAs have stipulations. . Include PSAs in Your Nonprofit Marketing Strategy.

Public

Public Service Script Oregon

How Water.org Adapted Their Social Media Content Strategy in Response to COVID-19

Nonprofit Tech for Good

JULY 13, 2020

The current social media environment has caused non-profit marketers to re-evaluate their content aware of the acute conversations being had on every channel, at a global level. Water.org’s social channels can be viewed at: Facebook.com/water. Instagram.com/water. Twitter.com/water.

Social Media

Social Media Content Media Social

How Your Nonprofit Can Effectively Fundraise Using RoundUp App

Nonprofit Tech for Good

FEBRUARY 12, 2021

By Kelly Pullin , Marketing Manager at RoundUp App – the nation’s largest tool for rounded up donations, giving nonprofits across the country a new stream of recurring giving. Access to an entire library of marketing templates, sample fundraising campaigns, and industry best practices. Use a multi-channel approach.

Effective

Effective Fundraising Nonprofit Channel

A Framework to Attract Digital Donors and Build Community

NonProfit PRO

AUGUST 15, 2022

In the Cycle of the Digital Donor Playbook, you’ll learn digital marketing and fundraising tactics, channels to execute online donor acquisition and engagement strategies, and best practices. Or, if you've started your digital transformation journey, are you stumped about how to scale your methods?

Digital

Digital Donor Build Community

How Nonprofits Can Steward Corporate Donors on Social Media

Nonprofit Tech for Good

FEBRUARY 28, 2021

They can make a huge impact as they provide significant support across areas including grantmaking, employee engagement and cause marketing. And a plan for if, when and how you’ll thank donors on your social channels is an important part of that strategy. It’s no secret that corporate donors are invaluable partners for nonprofits.

Social Media

Social Media Hunger Donor Media

3 Ways to Improve Your Nonprofit’s Social Media Presence

Nonprofit Tech for Good

OCTOBER 17, 2023

Step 2: Utilize Influencer Marketing Influencer marketing wields substantial power, especially when harnessed by nonprofits with a clear mission. For additional insights into how to best work with influencers, download our Influencer Marketing Playbook for Nonprofits. Ever considered Influencer Marketing for your nonprofit?

Social Media

Social Media Media Social Influence

The Fundamentals of Email Marketing for Nonprofits

Charity Village

NOVEMBER 17, 2022

Summary: Email marketing is an important communication channel for nonprofits. But, how can you get the most out of your email marketing campaigns? The post The Fundamentals of Email Marketing for Nonprofits appeared first on CharityVillage. Original Broadcast Date: November 17, 2022. Join Bryna […].

email

email Marketing Broadcast Summary

How Nonprofits Can Effectively Promote their Online Shop on Instagram and Facebook

Nonprofit Tech for Good

NOVEMBER 22, 2021

By Talia Walsh , Senior Director of Marketing and Communications at Heal the Bay – an environmental nonprofit that protects the coastal waters and watersheds of Greater Los Angeles, California. For example, Heal the Bay’s Gorgongosa Coffee : Don’t promote everything in your Shop all at once on your channels.

Facebook

Facebook Los Angeles Online Effective

The Science of Nonprofit Video Engagement: How To Use Emotion to Increase Social Sharing

Nonprofit Tech for Good

JULY 5, 2020

We analyzed the Top 100 Most Engaging Nonprofit Videos Per Channel and found that the most engaging content types were: Animals, kids & cuteness. Discover which social media channel is growing the fastest and has the highest engagement for nonprofit video. Our research for the Nonprofit Video Index confirms this.

Video

Video Share Social Social Media

4 Ways to Boost Your Nonprofit’s Digital Storytelling with WhatsApp

Nonprofit Tech for Good

MAY 8, 2020

Irrespective of channel or medium, the key elements to effective storytelling are the ability to convey what is unique about the nonprofit, why it is worthy of support, how the audience can benefit from supporting it and how to go about doing so. The selected channels make up part of an organization’s Digital Storytelling Ecosystem.

Storytelling

Storytelling Digital Channel Profile

Creating a Nonprofit Digital Strategy with ChatGPT: A Practical Guide

Nonprofit Tech for Good

SEPTEMBER 5, 2023

Explore how the strategic integration of SWOT analysis, audience mapping, SMART communication targets, channel identification, content strategy, execution and evaluation, and high-level communications planning can shape a successful digital transformation. The following prompt and instructions can help you develop it. Output as a table.”

Digital

Digital Strategy Guide Create

Your Guide to Year-End Fundraising Best Practices

Nonprofit Tech for Good

AUGUST 6, 2023

By Jen Frazier , President at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive. During a year-end campaign, it’s essential to track and analyze data from these multiple channels.

Practice

Practice Fundraising Guide Channel

Nonprofit Volunteer Management: Three Tips to Increase and Maintain Engagement

Nonprofit Tech for Good

AUGUST 29, 2022

Now let’s take a moment to consider this value in terms of fundraising, marketing, and program execution. Most nonprofits use marketing tactics to recruit, like emails, social media posts, blog posts, and web pages. Once you have a core group of volunteers, word-of-mouth can be one of your best channels for finding new volunteers.

Volunteer

Volunteer Management Tips Application

How to Enhance a Multichannel Marketing Strategy with Texts

sgEngage

JUNE 21, 2024

Most nonprofits and educational institutions use a multichannel marketing strategy to engage supporters. After all, some donors may have specific channels they prefer, while others may want to interact with you in as many ways as possible. Evaluate the channels you use, what you use them for, and each channel’s performance.

Marketing

Marketing Strategy Channel Rate

10 Steps to Improve Your Nonprofit’s Social Media Content Calendar in 2019

Nonprofit Tech for Good

JANUARY 17, 2019

A great social media content calendar can help you: Save time : we’re all busy, which means that sometimes we can forget to update our social channels – especially if you don’t have a dedicated social media manager. 3) Decide on your channels. The next step is to focus on your best-performing channels.

Calendar

Calendar Social Media Content Media

Understanding Search Engine Optimization

Byte Technology

SEPTEMBER 16, 2021

In online marketing, we refer to this placement as the very valuable Search Engine Results Page or SERP. SEO is a fundamental component of digital marketing. And it complements many other marketing channels. Ready to step up your digital marketing presence? Get a quote from our team.

Search

Search Yahoo Google Digital

5 Call-to-Actions for Your Nonprofit’s Donation Confirmation Page

Nonprofit Tech for Good

JANUARY 13, 2020

By Christy Noel , Vice President of Digital Marketing Services at MobileCause – a company that pioneered text-to-donate and also offers an extensive suite of online, mobile and event fundraising solutions. Include links to your active social media channels like Facebook, Twitter, Instagram, and YouTube. 3) Send to Social Media.

Action

Action Donation Mobile Social Media

How to Show Donors the Impact of Their Donations to Your Nonprofit

Nonprofit Tech for Good

APRIL 21, 2022

Nonprofit organizations can show donors the impact of their donations by linking dollar amounts to real-life outcomes on their websites, social media channels, and donation pages. Giving funds is easier and more satisfying when a contributor knows exactly what their donation will cover. 5) Give numbers. 6) Give reports. About the Author.

Donation

Donation Impact Donor Social Media

5 Key Differentiators to Look for in Your Nonprofit CRM

Nonprofit Tech for Good

APRIL 23, 2019

There is no shortage of CRM’s in the market that sell to nonprofit organizations. Is the technology popular in the market? Development Office and Marketing Office)? Does the CRM enable you to send emails directly from the platform or does it require the implementation of an outside tool to address this communication channel?

Metrics

Metrics Nonprofit Profile Platform

Are You Tech-Ready for Year-End Fundraising?

NonProfit PRO

SEPTEMBER 1, 2022

You’re thinking about things like when you’ll get started, how many communications you’ll send and through what channels and what will be the focus of your messages. As you gear up for year-end appeals. But here’s one thing you might have overlooked: How will you use technology to improve your year-end fundraising?

Tech

Tech Fundraising Channel Technology

ChatGPT & Google Gemini Identify Four Essentials for Successful Nonprofit Giving Campaigns

Nonprofit Tech for Good

SEPTEMBER 19, 2024

By Greg Fine – a marketing consultant that works to elevate nonprofit marketing impact, revitalize giving campaigns, and bring energy and awareness to nonprofit brands and their mission. Multi-channel strategies were crucial for broad outreach, frequency and engagement.

Campaign

Campaign Google Giving Nonprofit

8 Online Social Fundraising Best Practices for Nonprofits

Nonprofit Tech for Good

MARCH 21, 2019

By Gary Wohlfeill , Director of Marketing at CrowdRise , who works with partners to develop highly engaging fundraising campaigns and leads the marketing team in developing the CrowdRise brand. You can still use this channel to do all of your usual promoting. And this applies to nonprofits in a big way. Making a donation.

Practice

Practice Online Fundraising Social

The Best Digital Marketing Resources for Nonprofits

Whole Whale

SEPTEMBER 12, 2024

Our digital landscape is constantly changing so it’s important to stay up-to-date with the latest digital marketing resources. The answer: Digital marketing training. For many employees, adding a nonprofit marketing certificate to their staff page or a badge to their LinkedIn profile is an added bonus.

Resource

Resource Digital Marketing New York

3 Examples Of Successful Nonprofit Marketing Campaigns

Bloomerang

SEPTEMBER 29, 2023

Coordinating an impactful marketing campaign which runs across several channels remains one of the best ways to capture your audience’s attention. So what are some examples of successful nonprofit marketing campaigns? So what are some examples of successful nonprofit marketing campaigns?

Examples

Examples Campaign Marketing Cancer

AI, Automation, and New Tech Put Member Love Online

.orgSource

DECEMBER 11, 2023

No matter how much marketing techniques evolve, that equation doesn’t change. Helping their clients use cutting-edge marketing tools to better target, segment, and automate communications is HighRoad’s current focus. Marketing automation provides that opportunity. Every member experience with your brand is a plus or a minus.

Tech

Tech Gartner Online Platform

10 Best Practices for a Successful Peer-to-Peer Fundraising Program

Nonprofit Tech for Good

JANUARY 24, 2019

By Gary Wohlfeill , Director of Marketing at CrowdRise , who works with partners to develop highly engaging fundraising campaigns and leads the marketing team in developing the CrowdRise brand. The nature of why a supporter chooses to fundraise for your nonprofit is most likely a personal one.

Program

Program Practice Fundraising Platform

4 Rules for Integrating Marketing Channels in 2023

Utilize an Email Marketing Strategy to Drive More Donations

Trending Sources

Is Multichannel Marketing Right for Your Organization?

4 Text Marketing Lessons Nonprofits Can Take from Big Brands

Top 10 Reasons to Have a Strategic Marketing Plan

How to Navigate Multichannel Marketing to Drive Growth and Improve Donor Loyalty

How to Maximize Success Stories Across Your Nonprofit’s Digital Channels

5 More-Important-Than-Ever Digital Marketing Metrics for Nonprofits

Start-up Marketing: How To Do It Right

5 Reasons Tech is a Must-Have for Marketing Your Nonprofit’s Golf Event

Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

Customer Experience Plays Marketing as a Long Game

Level Up Your Marketing with Analytics

[FREE WEBINAR] How to Improve Your Nonprofit’s Event Marketing by Leveraging What Already Works

Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

Moore Unveils Audience-Centric Testing Suite for Creative Testing

6 Practical Tips for Promoting Your #GivingTuesday Campaign on Social Media

Deliver a Text Messaging Strategy to Enhance Donor Engagement

Your Nonprofit Should be Using Public Service Announcements (PSAs)

How Water.org Adapted Their Social Media Content Strategy in Response to COVID-19

How Your Nonprofit Can Effectively Fundraise Using RoundUp App

A Framework to Attract Digital Donors and Build Community

How Nonprofits Can Steward Corporate Donors on Social Media

3 Ways to Improve Your Nonprofit’s Social Media Presence

The Fundamentals of Email Marketing for Nonprofits

How Nonprofits Can Effectively Promote their Online Shop on Instagram and Facebook

The Science of Nonprofit Video Engagement: How To Use Emotion to Increase Social Sharing

4 Ways to Boost Your Nonprofit’s Digital Storytelling with WhatsApp

Creating a Nonprofit Digital Strategy with ChatGPT: A Practical Guide

Your Guide to Year-End Fundraising Best Practices

Nonprofit Volunteer Management: Three Tips to Increase and Maintain Engagement

How to Enhance a Multichannel Marketing Strategy with Texts

10 Steps to Improve Your Nonprofit’s Social Media Content Calendar in 2019

Understanding Search Engine Optimization

5 Call-to-Actions for Your Nonprofit’s Donation Confirmation Page

How to Show Donors the Impact of Their Donations to Your Nonprofit

5 Key Differentiators to Look for in Your Nonprofit CRM

Are You Tech-Ready for Year-End Fundraising?

ChatGPT & Google Gemini Identify Four Essentials for Successful Nonprofit Giving Campaigns

8 Online Social Fundraising Best Practices for Nonprofits

The Best Digital Marketing Resources for Nonprofits

3 Examples Of Successful Nonprofit Marketing Campaigns

AI, Automation, and New Tech Put Member Love Online

10 Best Practices for a Successful Peer-to-Peer Fundraising Program

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