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What iOS 17 Tracking Changes mean for Digital Fundraising

M+R

Included in it are updates to how the operating system will handle link tracking, which Apple calls Link Tracking Protection (LTP). What is Link Tracking Protection? Link Tracking Protection will strip out some tracking information/ parameters added to the end of URLs. the nonprofit fundraising apocalypse.

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Rethinking Your Association’s Member Renewal Campaigns

Association Analytics

Here is an example of a personalized landing page with a name and specific benefits the member uses most often: Multi-Channel Communication Don’t just rely on email to send out communications for renewals. Using engagement scores to track member interactions can help you identify and address the needs of at-risk members.

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How to Succeed With Nonprofit Direct Mail Fundraising

Allegiance Group

Direct mail fundraising should be an integral part of your nonprofit’s direct response strategy. When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. Allegiance Group makes achieving direct mail success simple. Does direct mail work?

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5 Tips to Craft Your Nonprofit’s Year-End Fundraising Campaigns

Nonprofit Tech for Good

Tie all of your year-end materials together by weaving a campaign-specific design through everything your donors will see, including emails, your website, social media posts, and direct mail pieces. For direct mail, include a reply device and return envelope so your donors don’t have to track down an envelope or stamp at home.

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Direct Mail Donor Acquisition Strategies

Allegiance Group

This article provides insight and perspectives on donor acquisition strategies for direct mail. It should be noted that direct mail is just one channel to acquire new donors. A robust fundraising program should use all available channels to acquire, renew and retain donors. Set your acquisition goals and budget.

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5 Strategies for Marketing Your New Major Gifts Program

Nonprofits Source

Provide them with the tools to reach out to their friends and coworkers, such as one-pagers or cards describing the growing need and your response. This social proof can also be a powerful tool in encouraging one-time donors to become monthly donors, monthly donors to give larger gifts, and any donor to become a major donor.

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10 Fundraising Statistics Every Nonprofit Should Know

Neon CRM

Direct Mail Fundraising is Responsible for 60–80% of Revenue Online donations’ popularity continues to rise, but direct mail isn’t dead. In fact, 60–80% of all fundraising revenue is raised through direct mail. It can be difficult to track people who read a direct mail appeal and respond by donating online.