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What iOS 17 Tracking Changes mean for Digital Fundraising

M+R

Included in it are updates to how the operating system will handle link tracking, which Apple calls Link Tracking Protection (LTP). What is Link Tracking Protection? Link Tracking Protection will strip out some tracking information/ parameters added to the end of URLs. the nonprofit fundraising apocalypse.

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5 Tips to Craft Your Nonprofit’s Year-End Fundraising Campaigns

Nonprofit Tech for Good

Tie all of your year-end materials together by weaving a campaign-specific design through everything your donors will see, including emails, your website, social media posts, and direct mail pieces. For direct mail, include a reply device and return envelope so your donors don’t have to track down an envelope or stamp at home.

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How to Succeed With Nonprofit Direct Mail Fundraising

Allegiance Group

Direct mail fundraising should be an integral part of your nonprofit’s direct response strategy. When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. Allegiance Group makes achieving direct mail success simple. Does direct mail work?

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Rethinking Your Association’s Member Renewal Campaigns

Association Analytics

Here is an example of a personalized landing page with a name and specific benefits the member uses most often: Multi-Channel Communication Don’t just rely on email to send out communications for renewals. Using engagement scores to track member interactions can help you identify and address the needs of at-risk members.

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Direct Mail Donor Acquisition Strategies

Allegiance Group

This article provides insight and perspectives on donor acquisition strategies for direct mail. It should be noted that direct mail is just one channel to acquire new donors. A robust fundraising program should use all available channels to acquire, renew and retain donors. Set your acquisition goals and budget.

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Boost Your Fall Fundraising: Leveraging Campaign Management Tools

The Modern Nonprofit

Estimated Reading Time: 8 minutes boost Your Fall Fundraising: Leveraging Campaign Management Tools As the crisp autumn air begins to roll in, so does one of the most critical times for nonprofits—fall fundraising season. With year-end giving on the horizon, it’s time to make every campaign count.

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Segmentation Simplified: How to Use Your Donor Data to Enhance Your Marketing

Get Fully Funded

Let’s find out how to turn donor data into a powerful tool for your nonprofit’s success! By segmenting your marketing channels based on detailed donor data, you communicate more effectively and personally. Communication channels are the mediums through which people prefer to connect and receive information. The result?

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