CauseVox

DECEMBER 2, 2024

Think back on what made the day successful—was it the heartfelt story shared on social media, the surge of donations from a matching gift, or the high open rate on a well-crafted email appeal ? But data only tells part of the story. Then follow up with impact stories that show how their support has changed lives.

Campaign 88

Campaign Fundraising Social Media Donor 88

Nonprofit Tech for Good

SEPTEMBER 16, 2021

It’s important to step back and ask yourself: Are the stories we’re including in our fundraising appeals helping or harming the communities we’re striving to support? Framing stories around the deficits of a given community further promotes the negative stereotyping that racist systems have already imposed on them for years.

Communication 296

Communication Fundraising Audience Donor 296

Achieve

NOVEMBER 3, 2021

In this article, you’ll learn how to run a multi-channel fundraising campaign as efficiently as possible. First tip: be selective about what channels you use. You don’t need to be on every channel out there. Let me repeat that: you don’t need to be on every channel out there! multiple times on multiple channels.

Channel 105

Channel Campaign Fundraising Case Study 105

Nonprofit Tech for Good

JULY 20, 2010

Write a blog post asking your supporters to send an e-mail to Congress, to attend an event, or “Like&# you on Facebook. Tell your story passionately and briefly, and make sure you have a “Donate Now&# button directly inserted into the blog post. Share stories, photos, and videos from events. Ask supporters to donate.

Ideas 228

Ideas Content Organization Nonprofit 228

Qgiv

DECEMBER 10, 2024

Donation request letters, whether sent via email or direct mail, are one of the most effective ways to reach donors and solicit gifts. Print communications came in second place, with 19% saying it was the most influential channel. Print communications came in second place, with 19% saying it was the most influential channel.

Template 98

Template Donation Help Raise 98

Get Fully Funded

MARCH 8, 2023

In 2022, online giving grew by 12.1% , motivating nonprofits to find more ways to connect with their supporters through digital channels. We’ll explore a few strategies for integrating your digital and direct mail fundraising strategies to reach donors across various media channels. Let’s get started.

Mail 75

Mail Integration Digital Strategy 75

Amy Sample Ward

DECEMBER 3, 2012

As part of that role, I was in charge of our various social media channels, including Twitter, Facebook, and LinkedIn. I started to see that the more I posted without a link or retweeted someone else’s link, the more response and engagement I built within the channel (in this case, Twitter). Just getting started?

Measure 222

Measure Network Review Nonprofit 222

Allegiance Group

APRIL 3, 2025

Use a multi-channel approach. Integrate an email campaign with your direct mail appeal and follow up with a phone call based on donor value, if warranted. Following up a direct mail appeal with an email reinforces the need and offers an alternative way to give. Share an impact story. Use statistics.

Donor 52

Donor Tips Retention Mail 52

Nonprofit Tech for Good

APRIL 3, 2022

Be familiar with important information on the organization’s website, social media sites, YouTube channel, and other assets. Be familiar with every fundraising program, event, campaign, and activity so you can tell others (sustainers, major gifts, events, direct mail, giving circles, etc.). 50 helps us feed one child for a week.”).

Fundraising 340

Fundraising Donation Donor Social Media 340

The Modern Nonprofit

JANUARY 2, 2024

Estimated Reading Time: 6 minutes From Stories to Support: The Nonprofit’s Guide to Acquiring and Using Testimonials Imagine harnessing the power of authentic stories to attract new supporters, boost credibility, and inspire people to rally behind your nonprofit’s cause. Steps to Gather and Utilize Testimonials 1.

Story 104

Story Support Guide Volunteer 104

Nonprofit Tech for Good

FEBRUARY 17, 2022

Getting a good look at organized data will tell you a story about your supporters’ journey with your organization and the experience you need to create at your event. Regardless of your call to action, the key to maximizing your reach is to be as visible and intentional as possible in the channels where your audience lives.

Fundraising 330

Fundraising Tips Management Nonprofit 330

NetWits

SEPTEMBER 27, 2012

At the highest level, most nonprofits recognize that a) there are lots of people communicating via social media channels, b) those people influence their friends and family through social media channels, and c) those people and their networks are supporters or potential supporters of nonprofit organizations.

Social Media 175

Social Media Media Social Nonprofit 175

Bloomerang

JUNE 8, 2021

It’s important to determine goals and objectives , understand your audience , and develop a coherent message as first steps because having these pieces in place will help you identify the best medium or communication channel for each nonprofit message. . Your channel is the vessel in which you choose to share your content.

Communication 122

Communication Platform Nonprofit Social Media 122

Nonprofit Tech for Good

JUNE 19, 2019

Monetize your social media channels by pairing captivating photos and heartfelt stories with donation – and crowdfunding forms when appropriate – that make it easy for your donors to support and share about causes that matter to them. Send direct mail, too! Reach them through a text message.

Donor 277

Donor Social Media Offline Gift 277

Nonprofit Tech for Good

DECEMBER 13, 2010

I know our YouTube channel started in 2007. On Facebook, we’ve had some great success with Facebook Causes generating donations and our Facebook Fan Page driving traffic to our stories on nature.org. We have a decentralized team of 10+ staff contributing stories to our social media channels.

Social Media 204

Social Media Conservancy Media Interview 204

Nonprofit Tech for Good

MAY 16, 2024

These include direct mail, phone calls and messages, and in-person solicitations. It suggests the best channels to ask for donations. Optimizing Donation Request Timing, Amount, and Communication Channels AI plays a critical role in optimizing donation request timing, amount, and communication channels.

Donation 251

Donation Fundraising Data Donor 251

sgEngage

MARCH 22, 2022

But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention. Direct Mail versus Digital Communications . A prevailing myth in the nonprofit sector is that traditional mail has been phased out by the internet.

Retention 119

Retention Communication Donor Strategy 119

CauseVox

JANUARY 20, 2025

Within the first 30 days of the year, its a good idea to share some stories about your organization with these new donors. They can come through any channel: email, direct mail, social media. HOPE Worldwide shared a powerful story of the donors impact on their beneficiaries. Whatever feels comfortable.

Retention 111

Retention Donor Strategy Social Media 111

Nonprofit Tech for Good

JUNE 17, 2010

If you are unable to authenticate your Page in the next three weeks, you may lose the ability to publish stories to your fans. My DIOSA Communications e-mail address is attached to the Page]. If you are unable to authenticate your Page in the next three weeks, you may lose the ability to publish stories to your Fans.

Facebook 226

Facebook Organization Nonprofit Myspace 226

DNL OmniMedia

DECEMBER 12, 2024

As you present your nonprofits story and mission in an authentic way and deliver on the promises made in your communications, you will establish a reputation as a nonprofit that is true to its word and makes a real difference. Dont be afraid to A/B test social media posts, direct mail appeals, and other marketing materials.)

Marketing 52

Marketing Guide Nonprofit Social Media 52

Allegiance Group

MARCH 20, 2025

One answer to this critical question is: Evaluate the strength of your appeal copy, specifically the direct mail and email appeals targeted to individual donors. Direct mail fundraising letters are more personal than other methods. Write directly to the donor and share a human story behind the mission. Write for the skimmer.

Mail 52

Mail Fundraising Donor email 52

Bloomerang

MAY 26, 2021

This is the step where you determine which channel you will use to acquire donors. While some advice may suggest starting with determining a channel, the reality is, if you want the best results, you need to know who your audience is FIRST—and let that drive your decision about which channel you think they will respond to. .

Donor 130

Donor Program Tips Channel 130

Bloomerang

AUGUST 16, 2024

But it’s time to think beyond direct mail pieces and brochures. Through face-to-face conversations, direct mail pieces, and email, nonprofits who approach legacy giving as a long-term, multi-channel effort are getting more traction. Aren’t legacy giving donors direct mail donors? It’s not just Boomers.

email 108

email Giving Marketing Mail 108

sgEngage

OCTOBER 23, 2024

That is a year-end giving story worth remembering. Promote your legacy society via email and multiple communication channels: Website Events Direct mail Social media Advertisements One-to-one conversations Member listings in your annual report, playbills, etc.

Gift 96

Gift Strategy Donor Charity 96

Nonprofit Tech for Good

NOVEMBER 29, 2010

We also have quite a bit of anecdotal evidence that our online efforts are paying off because when people mail in a check they will often say something like, “I loved your YouTube video of the cats playing with pumpkins,&# or “I found you on facebook.&#.

Social Media 251

Social Media Interview Media Examples 251

NetWits

MAY 19, 2011

First and foremost, determine which existing audiences you wish to engage (board members, major donors, past event fundraisers or attendees, all donors, volunteers, etc) in your fundraising and how you will reach out to them (email, social networks, mail, phone, on-site events, etc). Ask for, and share, stories of involvement and success.

Relationship 208

Relationship Fundraising Tips Raise 208

DNL OmniMedia

FEBRUARY 3, 2025

Typically, the key focus of nonprofit marketing is not just sharing information but also telling inspiring stories and appealing to an audiences emotions. A consultant can help you craft and maintain your brand across multiple channels. million nonprofits in the U.S.

Consultant 52

Consultant Marketing Nonprofit Social Media 52

NetWits

JULY 6, 2011

As you get more and more involved in using social media, be sure to claim your land by creating your organization’s Facebook page, Twitter account, YouTube channel, LinkedIn profile, etc. First, it gets all those who you have e-mails addresses for to connect with you on Facebook, Twitter and so on. Claim your land.

Social Media 273

Social Media Social Site Media 273

sgEngage

NOVEMBER 7, 2024

Transform Fury into Real Philanthropy Initially, converting rage donors into lifelong supporters might have less to do with money than with channeling their anger into positive action. Mail something memorable. Qualifying has one goal: to turn your pool of rage donors into a curated list of potential long-term supporters.

Donor 105

Donor Support Gift Advocacy 105

Allegiance Group

APRIL 15, 2024

Direct mail fundraising should be an integral part of your nonprofit’s direct response strategy. When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. Allegiance Group makes achieving direct mail success simple. Does direct mail work?

Mail 52

Mail Fundraising Nonprofit Campaign 52

Qgiv

JULY 21, 2022

Multi-channel marketing is the practice of communicating and marketing across many channels. By leveraging multiple communication channels—email, mobile, direct mail, websites, social media, paid and earned media, SEO, and more, you expand your reach to engage new donors and supporters. Why is it important for nonprofits?

Channel 59

Channel Marketing Fundraising Nonprofit 59

Bloomerang

DECEMBER 12, 2024

and Canada find email to be the communication channel that most inspires them to contributebeating all other platforms. But what makes this communication channel so effective? Email marketing allows your organization to tell its story to your target audience and increase awareness of your mission in the community.

email 88

email Marketing Guide Nonprofit 88

Bloomerang

JUNE 21, 2022

Do I want to cultivate first-time donors with direct mail? The issue that most nonprofits face is they acquire a donor in one channel and hope to convert them to a different channel later on. If you want most donors to be monthly givers , you will want to focus on acquiring them via online channels rather than via direct mail.

Donor 121

Donor Strategy Create Gift 121

Greater Giving

NOVEMBER 18, 2024

Tell a Story That Inspires Action People give to people, not just causes. Show how donations make a difference with real stories and photos. Tie GivingTuesday into your bigger story—why this moment matters. Get the Word Out Across Channels Make it easy for donors to hear your story and give.

Campaign 52

Campaign Giving Social Media Donor 52

Bloomerang

MAY 30, 2022

We will grow our donor base by 10% by June using direct mail appeals, social media posts, and our giving day campaign. Centralizing your messaging around a single person or story helps you build empathy among your audience members. A direct mail campaign. Prepare your marketing channels. Direct mail. Your website.

Guide 140

Guide Fundraising Social Media Donor 140

Nonprofit Tech for Good

DECEMBER 27, 2012

This is a must-buy app if your nonprofit regularly tells your story through mobile photo-sharing. A handy little tool when designing a YouTube channel, Twitter profile, MySpace page, blog, etc. It’s a creative, visual way to tell your organization’s stories of protest to your online communities.

Web 277

Web Tools Free Nonprofit 277

3rd Sector Labs

AUGUST 15, 2014

Data and story-telling. For starters, data is an indispensable part of the story-telling to your donors and constituents, facilitating the formation of longer term relationships. Direct mail might be a primary channel for established donors, but emails and your website might prevail for newer or younger donors.

Digital 138

Digital Data Marketing Nonprofit 138