EveryAction

MAY 11, 2023

The Campaign Workshop is an award-winning political consulting firm that specializes in targeted communications, digital, mail, and video for advocacy and political campaigns. Lesley Molecke is the founder of Cornershop Creative, a web strategy agency dedicated to helping nonprofits make the most of the web.

Advocacy 207

Advocacy Nonprofit Training Train 207

Allegiance Group

APRIL 15, 2024

Developing a digital donor acquisition strategy takes a similar approach to direct mail. To make a positive first impression and foster deep, long-term relationships with potential donors, center your purpose in your donor acquisition strategy. Select communication channels and advertising platforms for the campaign.

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Fund Donor Strategy Search 52

NetWits

JUNE 23, 2011

1) A multi-channel approach to engagement. Multi-Channel Engagement. Each generation requires a different type of engagement to move from the casual to committed relationship with an organization. Print: Direct mail is far from dead. Web: An up-to-date website that provides information about your organization is vital.

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Campaign Fundraising Maryland Channel 253

Amy Sample Ward

JUNE 6, 2012

I come across so many great conversations, ideas, and resources all over the web every day. It’s why we’ve been working on an intelligent model—in geek-speak, a “graph”—that understands real-world entities and their relationships to one another: things, not strings."

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Web San Francisco Bookmarking Search 117

Nonprofit Tech for Good

AUGUST 19, 2023

Nowadays, life’s moving fast, and donors really appreciate the option to give when they want to, without dealing with going somewhere or mailing a check. That way, you can focus your time and effort on the stuff that can’t be done on a screen, like building those in-person donor relationships.

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Donation Digital Online Giving 205

Nonprofits Source

SEPTEMBER 27, 2023

Leverage Multiple Marketing Channels If you want to attract the attention of as many supporters as possible, develop a multichannel marketing strategy. Direct mail: For a more traditional approach, send fundraising flyers , event invitations, and thank-you notes to members of the community through the mail.

Marketing 52

Marketing Tips Influence Nonprofit 52

Allegiance Group

JUNE 7, 2023

Take a look at your existing supporter base, seeking out ways you can cultivate stronger relationships with the people and organizations that have invested in your cause. Want to grow your relationships with donors through marketing? Practices that foster these relationships include: Reaching out on a more consistent basis.

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Donation Practice Fundraising Gift 52

NetWits

JULY 6, 2011

Knowing that a good portion of your supporters already participate on the social Web, and with the continued growth and popularity of social media, it’s very likely your nonprofit organization is focused on figuring out how to best utilize sites like Facebook, Twitter and YouTube. The social Web is no different.

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Social Media Site Social Media 273

Allegiance Group

MAY 18, 2023

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor. Use social media to drive traffic to your website.

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Digital Practice Donor Strategy 52

NetWits

MAY 31, 2011

Key Findings: The majority of giving still comes from offline channels, but online continues to be a significant source of giving and new donors. The dominate giving channel for new donors 64 years old and younger is online — not offline. Online donors continue to switch channels and become offline donors.

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Benchmark Internet Report Giving 144

NTEN

MAY 5, 2011

But raising funds online is not about technology, any more than raising funds through the mail is about paper. It’s about the relationship between the nonprofit and the donor who wants to support a cause. Our analysis [ from the 2010 Online Giving Study ] showed the following: Fundraising is still about relationships.

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Relationship Studies Network Online 89

Achieve

APRIL 28, 2022

With so much time on the world wide web, bombarded by advertisements, most people have become increasingly immune to and skeptical of even the most innocent donor outreach campaign. We’ve designed the following tips to help you reach new donors while deepening your existing donor relationships. engagement channels. Interactions.

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Donor Tips Online Gift 59

Top Nonprofits

JULY 26, 2021

There are many nonprofits out there that champion worthwhile causes, and standing out from the crowd at every point along your supporters’ path to becoming donors is key for building long lasting relationships. Your nonprofit likely takes a multi-channel approach toward fundraising. Reinforce your nonprofit’s mission and values.

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Donation Nonprofit Gift Channel 111

DNL OmniMedia

MAY 25, 2022

Web Analytics. We offer a number of analytics-related services including web analysis, strategic planning, digital measurement and testing, and data reporting and visualizations, so we can certainly assist your team. For example, you can understand what impact, if any, a new communication channel had on fundraising outcomes.

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Analytics Org Adwords Metrics 52

DipJar

SEPTEMBER 12, 2022

Channel preference (social media vs. email). If you’re not using social media to meet supporters where they are, then you’re missing out on an opportunity to build meaningful relationships and drive support for your mission. . Gather past content from a specified time period and channel. Identify your distribution channels.

Marketing 52

Marketing Social Media Nonprofit Integration 52

Nonprofit Tech for Good

DECEMBER 13, 2010

I know our YouTube channel started in 2007. We have a decentralized team of 10+ staff contributing stories to our social media channels. For my role, social media is only about 30% of my job – I manage our paid online advertising strategy, SEO, and web analytics strategy in addition to social media.

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Social Media Conservancy Interview Media 205

Whole Whale

SEPTEMBER 8, 2023

For example, if a mailed appeal with a matching gift incentive consistently outperforms others, keep using that format. Sending a recurring newsletter or print mailing to engage supporters. The goal is to develop sustained relationships through habitual positive exposures. Focus on optimizing donation channels for mobile.

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Lesson Fundraising Digital Test 59

Byte Technology

FEBRUARY 4, 2015

Thus non-profits should be seeking out these relationships with local businesses and demonstrating to them the value of the synergy created. Offer to publicize them on your website and through your social media channels as a “partner in giving.” And most importantly, it’s great for the cause. Nonprofit'

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Profit Benefit Business Community 100

NTEN

JANUARY 4, 2011

We aimed instead to look at the online giving experience across the Web at a time when there are more and more ways to give, and how that experience influences giving. Some do a great job connecting with and engaging donors in many ways and through many channels, while others are doing little. The Big Finding: Relationships Matter!

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Studies Donor Online Giving 95

Nonprofit Tech for Good

NOVEMBER 29, 2010

Chris then spends about 8 hours per week responding to comments an building relationships with our viewers. Because all of our social marketing has increased our web traffic by more than 25% our keywords are usually on the first page of Google. What is on your To Do List for 2011?

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Social Media Interview Examples Media 254

Qgiv

JUNE 23, 2021

Data-driven fundraising strategies are always the smartest move, so make sure you have the necessary constituent relationship management software (CRM) integrations and reporting tools. However, there is a fine line between developing a personal relationship and annoying donors with constant asks! Direct mail.

Campaign 98

Campaign Effective Fundraising Nonprofit 98

DNL OmniMedia

DECEMBER 15, 2020

Perhaps the most important of the nonprofit email marketing campaign types, a welcome series is a type of email campaign that begins building the relationship between brand new supporters and your mission. First, you’ll want this email to be shorter than direct mail fundraising letters as the digital attention span is shorter.

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email Guide Marketing Online 52

NTEN

MARCH 24, 2010

How to make the most of a crisis situation with cross channel integration. If used effectively -- and not just as a one-way messaging platform with passive audiences -- mobile use can be an ideal tool to create and strengthen relationships with supporters new and old to your organization. Session: Are you ready to react?

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Channel Rhode Island Charlotte Integration 44

NTEN

MARCH 24, 2010

How to make the most of a crisis situation with cross channel integration. If used effectively -- and not just as a one-way messaging platform with passive audiences -- mobile use can be an ideal tool to create and strengthen relationships with supporters new and old to your organization. Session: Are you ready to react?

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Channel Rhode Island Charlotte Integration 44

Care2

JANUARY 21, 2012

That takes staying in touch with your donors all year, cultivating and deepening your relationships with them, and making sure your supporters have the information that inspires them to donate. Use Multiple Channels. Don’t be shy about reaching out to people across multiple channels. They believe in what you do.

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Adwords Fundraising Tips Convio 72

Care2

JUNE 29, 2012

These days nonprofits are facing new challenges as online channels grow and evolve. While there are multiple channels (ranging from email to Direct Mail and social networks) to ultilize to engage constituents, managing all of those relationships and integrating social marketing effectively is no easy feat.

Integration 66

Integration Marketing Social Slides 66

Care2

SEPTEMBER 30, 2014

There are two main ways nonprofits can build lists: Organic Cultivation: via your own website, events, social networking sites, direct mail, etc. Make sure you cross promote your fundraising campaigns across multiple channels such as your website, email appeals, social networks, direct mail, telemarketing, etc.

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Studies Online Fundraising Nonprofit 78

NTEN

MARCH 18, 2011

As I read case studies, blog posts and participate in sessions, I imagine replacing the term "social media" with "direct mail" or "email marketing." Social media fundraising is driven by a combination of relationships and immediacy. It's immediate (your birthday is a deadline, after all) and it uses established relationships.

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Social Media Tools Media Social 81

Care2

AUGUST 9, 2011

QR codes present a valuable method of adding web based content (basically any URL) to real-world messages, objects or locations," says digital strategist Upasna Gautam on the Eventbrite blog. Here are few suggestions to think about experimenting with for your next multi-channel campaign.

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Module Mail Movie Camera 77

NTEN

NOVEMBER 11, 2011

Study after study shows how most nonprofits see their biggest influx of donations—especially those that come in via email/web/social media—during the last few months, if not days, of the year. Select the right channels to reach your audiences. Farra Trompeter is Vice President of Client Relationships and Strategy at Big Duck.

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Campaign New York City Calendar New York 66

CauseVox

JUNE 9, 2021

With the majority of daily activities taking place over the web, it’s no surprise that we’ve also observed a rise in virtual fundraising. Choose a day and actively encourage donations and sharing through all your social media channels, such as Twitter, Facebook, Instagram, LinkedIn, and Snapchat. You can make this virtual too!

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Ideas Online Fundraising Charity 98

NTEN

SEPTEMBER 24, 2009

The end-of-year online fundraising opportunity only underscores the importance of this channel as a giving source. The steady increase in online fundraising continues despite challenging economic conditions and declines in other channels. Research by Target Analytics looked into donors and the channel flipping that they do.

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Online Fundraising Offline Blackbaud 90

Care2

MARCH 30, 2011

One year later, 31,000 took another action, 700 converted to donors online, and 1,325 converted to donors via mail. The panelists also discussed the importance of activist relationship management - Recruit, Engage, and Convert. Engage: Acknowledge returning Web visitors. Multi-channel appeals - em ail, text, social media.

Advocacy 61

Advocacy Case Study Pledge Slides 61

Qgiv

APRIL 23, 2021

It’s important to cultivate new relationships to not only support your current auction but also boost future fundraising efforts. Separate those who will receive email invites from those who will receive direct mail invites. The first channel we’ll talk about is social media. Choose auction items that relate to your event theme.

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Fundraising Virtual Sponsor Hosting 52

NTEN

FEBRUARY 17, 2010

Consumers/donors have expectations of an online relationship with their charities of choice that is different than what was expected just 24 months ago. It's a relationship driven by their experiences with their bank, their airline or travel site, and yes, Google, Apple, YouTube and eBay. . Mobile (and Open) Creates Future Opportunity.

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Online Giving Convio Mobile 74

Tech Soup

NOVEMBER 3, 2016

The year-end giving season offers a unique opportunity for engaging with your supporters and fans, whether your ultimate goal is deepening relationships or fundraising. These might include newsletters or print publications, postal mail letters or postcards, welcome kits or a welcome series, and videos or other online resources.

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Giving Online Social Media Mobile 36

Connection Cafe

APRIL 27, 2015

The number of channels we have to work with is growing so fast that even the term multi-channel marketing seems like an understatement. So how do we deal with this proliferation of channels and the need to increase personalization? In the summer, we can send them a link to custom fundraising web pages. But is this enough?

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Marketing Channel Interaction Calendar 20