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How To Build a Framework for Omni-Channel Success

Allegiance Group

Through an omni-channel fundraising and marketing approach, you can forge deeper, longer-lasting relationships with those who support you. But trying to be everywhere for all your donors and prospects can take time and effort—and being present in every channel isn’t always the best strategy. Say you want to attract new donors.

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Direct Mail in a Multi-Channel Fundraising Strategy

Bloomerang

Deciding on the channels through which to send your appeals can be tough—there are so many ways to reach donors these days. A multi-channel fundraising strategy, or one that targets donors through a variety of mediums, is most likely to reach the widest audience and result in maximum funds raised. What is multi-channel fundraising?

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Direct Mail Donor Acquisition: 10 Tips for Excellent Campaigns

Neon CRM

Direct mail is too often associated with the past. Some assume direct mail is ineffective today and that younger audiences don’t want to receive it. But direct mail isn’t dead —the personal touch, visibility, and open rate that comes with direct mail have made it significant in the digital age. Here’s why!

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4 Tips for Organizing a Nonprofit Auction That Drives Impact

Pamela Grow

Your team will need to manage many moving parts, budget carefully, and stay organized to achieve your event fundraising goal. If you aren’t sure where to start with organizing your nonprofit’s auction, you’ve come to the right place! Email marketing. Social media. Print communications.

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4 Tips for Managing Massive Nonprofit Fundraising Events

Nonprofit Tech for Good

Here are 4 tips to help you plan a successful massive fundraising event. Getting a good look at organized data will tell you a story about your supporters’ journey with your organization and the experience you need to create at your event. You are tired but feeling extremely fulfilled by the success of your accomplishment.

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Raising More With Direct Mail Fundraising: A Guide

OneCause

When your nonprofit is planning your fundraising campaigns, it can be difficult to decide which channels to pursue for sending appeals. While it’s true that direct mail isn’t the preferred venue for conversation between friends any longer, it’s still an effective channel to fundraise for nonprofit organizations.

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4 Communications Strategy Tips for Donor Retention

sgEngage

The longer a donor gives to your organization, the more time you have to build meaningful relationships that will reinforce their long-lasting support. . In contrast, an existing donor already has confidence in your organization. Direct Mail versus Digital Communications . Personalize all appeals .

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