The Fundraising Authority

DECEMBER 4, 2020

Why you are asking donors for money at the year-end? What will you do with the money? Send out a dedicated e-mail to your e-mail list introducing your year-end campaign, without making an ask (see this as a “cultivation / stay tuned!” Send out a snail-mail fundraising letter to your housefile list asking for a gift.

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Fundraising Mail Gift Social Media 201

NetWits

JUNE 24, 2011

At these times I can really relate to direct mail specialists, who’ve dealt with their channel being out of vogue for a decade. For example, while online is far and away the giving channel of choice for new donors under age 65, those same donors renew via offline channels 40% of the time. The report, which covers 15.6

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Fundraising Offline Channel Mail 153

Achieve

NOVEMBER 3, 2021

In this article, you’ll learn how to run a multi-channel fundraising campaign as efficiently as possible. First tip: be selective about what channels you use. You don’t need to be on every channel out there. Let me repeat that: you don’t need to be on every channel out there! multiple times on multiple channels.

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Channel Campaign Fundraising Case Study 105

Nonprofit Tech for Good

NOVEMBER 29, 2010

The ROI for us is measured in lives saved more than just the money raised to do so. Have you been able to use these tools to raise money online? In the past year we have raised over $47,000 in an online Razoo contest and $25,000 as prize money in a Facebook contest sponsored by Chase. Please summarize your ROI.

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Social Media Interview Media Examples 276

Bloomerang

NOVEMBER 1, 2024

Today, you must segment donors by their passions , not by how much money they give. If sending direct mail, include a QR code that goes to a landing page with multiple giving options. The wrong message to the right people? The right message to the wrong people? Both are crimes. Stop doing what you did 10 years ago. Multiple times.

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Tips Strategy Volunteer Story 114

Qgiv

DECEMBER 10, 2024

Donation request letters, whether sent via email or direct mail, are one of the most effective ways to reach donors and solicit gifts. Print communications came in second place, with 19% saying it was the most influential channel. Print communications came in second place, with 19% saying it was the most influential channel.

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Template Donation Help Raise 98

NetWits

SEPTEMBER 27, 2012

At the highest level, most nonprofits recognize that a) there are lots of people communicating via social media channels, b) those people influence their friends and family through social media channels, and c) those people and their networks are supporters or potential supporters of nonprofit organizations.

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Social Media Media Social Nonprofit 175

NetWits

MAY 31, 2011

Key Findings: The majority of giving still comes from offline channels, but online continues to be a significant source of giving and new donors. The dominate giving channel for new donors 64 years old and younger is online — not offline. Online donors continue to switch channels and become offline donors.

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Benchmark Internet Giving Report 144

CauseVox

JANUARY 20, 2025

Youre saving money by improving your donor retention. Youre also more likely to get larger gifts from donors who give over time, so youre making more money. Thats tons of money that is being missed out on. They can come through any channel: email, direct mail, social media. Whatever feels comfortable.

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Retention Donor Strategy Social Media 115

NetWits

MAY 19, 2011

First and foremost, determine which existing audiences you wish to engage (board members, major donors, past event fundraisers or attendees, all donors, volunteers, etc) in your fundraising and how you will reach out to them (email, social networks, mail, phone, on-site events, etc). Saying Thanks. Understanding the Value of Team Captains.

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Relationship Fundraising Tips Raise 208

Nonprofit Tech for Good

OCTOBER 25, 2023

Direct mail was the second most preferred channel at 21%, followed by social media (17%), text messaging (8%), and phone calls (2%). Neon One ] 35% of those nonprofits that send email fundraising appeals raised the amount of money that they expected, 34% raised more, and 31% raised less than they expected.

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email Statistics Marketing Nonprofit 243

Nonprofit Tech for Good

DECEMBER 12, 2011

Are you using social media primarily to raise money? Once you’ve set up your new Google account, sign up to receive Google Alerts via e-mail on a daily basis at google.com/alerts. Also, as you’ll see in Chapter 5, you will need a Google account to set up a YouTube Channel properly. To secure new volunteers? Of course not!

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Social Media Media Social Organization 244

Bloomerang

MAY 26, 2021

This is the step where you determine which channel you will use to acquire donors. While some advice may suggest starting with determining a channel, the reality is, if you want the best results, you need to know who your audience is FIRST—and let that drive your decision about which channel you think they will respond to. .

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Donor Program Tips Channel 130

NetWits

FEBRUARY 27, 2012

Online fundraising research suggests that if you move an online acquired donor to on offline channel (i.e. direct mail) you’ll increase the lifetime value of that donor from $128 dollars to $197 dollars – An increase that any nonprofit organization would love to see. The catch is that only 32% of online acquired donors make the switch.

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Examples Program Giving Mail 168

Allegiance Group

APRIL 3, 2025

job loss) The donor found other causes they would rather support They feel disconnected from or out of the loop about what was happening at the organization or how the money was being used Its worth spending some time understanding why donors lapsed. Use a multi-channel approach. Have they lapsed if theyre in their 13th or 14th month?

Donor 52

Donor Tips Retention Mail 52

Nonprofit Tech for Good

MARCH 17, 2020

Facebook Ads are the channel that Digital Charity Lab gets asked for the most help with, by quite a distance. Facebook has over 10 years of data now on user behaviour, and it knows the people who will actually give money or sign up for an event. . If you tell it to get conversions, it will find the people who will actually convert. .

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Charity Facebook Test Profit 332

Nonprofit Tech for Good

MAY 18, 2013

They are mentioned in the book as a possible means to raise money in the future, but the concept of using them to donate online didn’t even exist yet. Chapter 5 :: Introduction to YouTube Channels. Now you must create your YouTube Channel using a Google Account you already have or by creating a new one.

Social Media 279

Social Media Social Media Chapter 279

DNL OmniMedia

DECEMBER 12, 2024

There’s no hard and fast rule for how much money your organization should invest into its marketing efforts. 7 Key Marketing Channels to Master There are many ways to get your marketing messages out into the world, and familiarizing yourself with core channels is essential. Want to learn more about the work we do?

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Marketing Guide Nonprofit Social Media 52

DNL OmniMedia

FEBRUARY 3, 2025

However, too many nonprofits waste time, money, and resources conducting outreach without a cohesive marketing strategy. A consultant can help you craft and maintain your brand across multiple channels. Marketing is essential to nonprofit success. million nonprofits in the U.S.

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Consultant Marketing Nonprofit Social Media 52

Nonprofit Tech for Good

FEBRUARY 1, 2021

Collecting registrations online means there’s no need to track down and manage mailed registration forms, checks, and receipts; search for information in multiple spreadsheets, emails, and handwritten notes; or enter and re-enter registrant information. Raise more money.

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Websites Benefit Fundraising Sponsor 224

Nonprofit Tech for Good

APRIL 10, 2021

You can promote your event to a broad audience through low-cost digital channels like social media, your organization’s website, and email campaigns with just a link. Thanks to technology, there’s no need to spend hours processing mailed registration forms, checks, receipts, and entering information in endless spreadsheets.

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Fundraising Practice Registration Sponsor 318

sgEngage

NOVEMBER 7, 2024

Transform Fury into Real Philanthropy Initially, converting rage donors into lifelong supporters might have less to do with money than with channeling their anger into positive action. Mail something memorable. Qualifying has one goal: to turn your pool of rage donors into a curated list of potential long-term supporters.

Donor 105

Donor Support Gift Advocacy 105

Allegiance Group

MARCH 20, 2025

One answer to this critical question is: Evaluate the strength of your appeal copy, specifically the direct mail and email appeals targeted to individual donors. Direct mail fundraising letters are more personal than other methods. Copywriting services are a core part of our direct mail offerings. Choose a communication channel.

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Mail Fundraising Donor email 52

Media Cause

AUGUST 31, 2021

Five Tips to use both channels to their fullest potential—and let them be themselves! Your direct mail appeal is written and approved. Mail and email are, to state the obvious, different. So how can you leverage the good work you’ve done for the mail channel? . Tip #2 – Use digital channels to drive volume!

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Mail email Channel Nonprofit 59

Bloomerang

NOVEMBER 5, 2021

Tom Iselin will show you how to increase your likability and “memorability” among donors that will deepen relationships, help you raise more money, and create greater donor loyalty. We got five excellent tactics for you that’ll help you raise more money, and improve your donor relationships through personal branding.

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Relationship Donor Personal Money 119

Nonprofit Tech for Good

JULY 23, 2012

It is illegal to buy, sell, or trade mobile phone numbers, unlike e-mail and snail mail addresses. and your “Thank You” landing pages and e-mails. Get creative in integrating your text-to-subscribe keyword and short code pitch into photos, slide shows, or even your YouTube Channel banner. Use Bit.ly

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Group Practice Nonprofit Mobile 232

Nonprofit Tech for Good

MAY 18, 2013

They are mentioned in the book as a possible means to raise money in the future, but the concept of using them to donate online didn’t even exist yet. Chapter 5 :: Introduction to YouTube Channels. Now you must create your YouTube Channel using a Google Account you already have or by creating a new one.

Social Media 234

Social Media Social Media Chapter 234

3rd Sector Labs

AUGUST 15, 2014

Let’s face it, your donors want to know exactly how their money is being spent and what service impact their donations have through your nonprofit. Now donors know how many people were helped and how much money was raised. 3 simple data tips for better digital marketing. Everyone wants to see their ROI. It makes us feel good.

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Digital Data Marketing Nonprofit 138

The Next Web

MAY 5, 2013

At a startup, you may not know who your core customer base is, why they buy your product (or whether they will at all), what marketing channels will work the best. Self-explanatory: you have less money and are less well-known at a startup than at an established company. Most of the time, corporations have all this figured out.

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Difference Marketing Analytics Mail 165

Nonprofit Tech for Good

AUGUST 19, 2023

Nowadays, life’s moving fast, and donors really appreciate the option to give when they want to, without dealing with going somewhere or mailing a check. When it comes to online giving, donors don’t have to stress about being there in person or mailing in their support.

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Donation Online Giving Digital 239

DNL OmniMedia

MAY 13, 2021

Guest post blog submitted by: GivingMail, a leading provider of direct mail solutions. Creating a marketing campaign might sound simple enough, but implementing a proper strategy with a multi-channel approach is easier said than done. If your mission is clear, it provides your donor with a tangible idea of where their money is going.

Mail 52

Mail Integration Digital Strategy 52

Byte Technology

SEPTEMBER 29, 2015

Communication managers for non-profit organizations often find themselves struggling with one inherent problem of fundraising: determining what avenues and channels best attract the different elements of a varied demographic base. For ages 55 and older, direct mail—in the form of ad flyers, brochures, pamphlets etc.—still

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Donor Demographics Social Media Channel 100

Qgiv

SEPTEMBER 1, 2021

What marketing channels will you use? If you’re thinking about taking a one-channel marketing approach, there’s a good chance some donors will miss your messaging. Instead, try using multi-channel marketing to earn more Giving Tuesday donations. What is multi-channel marketing? Here are some tips!

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Channel Donation Giving Marketing 52

Bloomerang

APRIL 5, 2021

If you don’t have any money to spend on acquisition it makes sense you’d put your efforts into getting your inner circle to help you identify donor prospects since that is 100% free. . Truthfully there is a lot of content many prospects might gladly give you their email (or mailing) address to get that you are giving away for free right now.

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Donor Gift Mail Files 130

NetWits

JULY 9, 2012

“Obviously, not every episodic donor can be retained,” noted our report , but several organizations who implemented a year-long multi-channel campaign with first-time donors were able to retain roughly 15 percent of their new donors who gave money for Haiti relief. Ask Carefully. You should also consider analyzing your online ask.

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Online Giving Fundraising Haiti 144

Kindful

FEBRUARY 25, 2021

There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. Unfortunately, direct mail seems to have fallen out of favor with nonprofit communicators. Yes, direct mail can be personal!

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Mail Relationship Donor Digital 52

Get Fully Funded

JUNE 16, 2022

Metrics like these measure your digital marketing campaigns in different ways, but they all seek to answer the same question: “Are your campaigns raising or losing money?” . This will allow you to more accurately compare different online fundraisers and identify which ones are bringing in or losing money. . Direct mail .

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Campaign Money Raise Online 59