M+R

APRIL 24, 2024

Cram your cranium with metrics on email and mobile messaging, advertising, web traffic, social media and influencers, and more. Here’s a small sample of what you’ll find: Average online revenue declined by 1% in 2023, while direct mail revenue fell by 6%.

Benchmark 69

Benchmark Studies Ireland Metrics 69

M+R

JUNE 10, 2021

From Apple’s official announcement : “In the Mail app, Mail Privacy Protection stops senders from using invisible pixels to collect information about the user. From screenshots that’ve been shared, it looks like the “Protect Mail activity” option loads ALL content. What’s happening?

Rate 122

Rate email Open Change 122

Nonprofits Source

JULY 2, 2024

Consider your objectives for attendance, revenue, average bid amounts, and other engagement metrics. How did you promote the event and through which channels? Lay out your additional marketing channels. Consider your audience’s preferred channels. How will you measure and determine success? Its audience.

Marketing 52

Marketing Strategy Registration Channel 52

Greater Giving

NOVEMBER 18, 2024

What metrics will you track? Get the Word Out Across Channels Make it easy for donors to hear your story and give. Direct Mail: Include GivingTuesday as part of your overall year-end appeal. How to Build a Year-End Giving Campaign (That Includes GivingTuesday) 1. How much money do you need to raise?

Campaign 52

Campaign Giving Gift Story 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 20, 2012

We’ve known for some time that an integrated multi-channel approach to constituent engagement is key for nonprofits to be successful; however there’s been limited understanding of optimizing integrated marketing or its impact. The central finding from the study is that dual channel donors give the most. See chart above].

Channel 105

Channel Giving Donor Offline 105

Pamela Grow

SEPTEMBER 25, 2024

Survey your audience to determine whether they prefer email, direct mail, SMS messaging, or phone calls. Then, group them accordingly in your constituent relationship management system (CRM), and use the channels they indicate to promote recurring giving. To evaluate your segments, your nonprofit should: Review engagement metrics.

Audience 111

Audience Effective Tips Newsletter 111

Qgiv

APRIL 22, 2024

Your marketing strategies and the marketing channels you use can drastically affect your fundraising success throughout the year. Nonprofit marketing refers to all of the different strategies your organization uses across the various channels of communication to spread awareness about your cause and gain new supporters for your mission.

Marketing 52

Marketing Guide Nonprofit Channel 52

Bloomerang

NOVEMBER 1, 2024

If sending direct mail, include a QR code that goes to a landing page with multiple giving options. I’m not talking about so-called engagement metrics like “clicks,” “likes,” and “follows” (what the Agitator-DonorVoice gurus call the empty calories of fundraising/marketing). Add a variety of giving wallets to your payment options (e.g.,

Tips 86

Tips Strategy Meme Statistics 86

Bloomerang

MAY 30, 2022

We will grow our donor base by 10% by June using direct mail appeals, social media posts, and our giving day campaign. Once you’ve revamped your case for support, you can incorporate it into your email, social media, and direct mail campaigns, as well as your in-person donor meetings. A direct mail campaign. Direct mail.

Guide 129

Guide Fundraising Social Media Channel 129

Allegiance Group

MARCH 18, 2024

In the ever-evolving landscape of digital channels, navigating the labyrinth of metrics can feel like traversing a maze without a map. Mistake 2: No System for Channel Attribution Say someone sees your ad on Hulu. Specifically, it ensures that your organization shows up on all the channels your constituents use.

Measure 52

Measure Fundraising Channel Analytics 52

Neon CRM

AUGUST 18, 2023

To succeed, it’s important to grasp the basics of three strategies: email fundraising, direct mail fundraising, and fundraising events. This might include reaching a certain fundraising amount or achieving specific metrics like email open rates or donation page conversions. To set effective goals, use the S.M.A.R.T

Guide 52

Guide Fundraising Mail Metrics 52

Neon CRM

NOVEMBER 17, 2023

We’ll also be sharing the important metrics you need to keep an eye on to measure your performance. This strategy will encompass tailored activities, communication channels, and personalized interactions aimed at making their members more satisfied and encouraging them to contribute to the organization’s mission.

Strategy 98

Strategy Measure Social Media Metrics 98

Bloomerang

JUNE 1, 2022

Direct mail is the most popular year-end giving marketing method. For instance, you might group supporters based on their engagement level, recency and frequency of giving, or preferred communication channel. Most of the communication at this point will happen online via e-mails, social media, and your website.

Guide 112

Guide Giving Nonprofit Mail 112

Nonprofit Tech for Good

APRIL 3, 2022

Be familiar with important information on the organization’s website, social media sites, YouTube channel, and other assets. Be familiar with every fundraising program, event, campaign, and activity so you can tell others (sustainers, major gifts, events, direct mail, giving circles, etc.). your neighbors. your family members.

Fundraising 339

Fundraising Mail Law Donation 339

Qgiv

AUGUST 26, 2021

Research consistently shows that it almost always costs more to acquire a new donor than it does to retain an existing donor, making your donor retention rate a very important metric to track. Be sure your online donation forms and direct mail reply forms give an opportunity for a recurring gift. . What Is Donor Retention Rate?

Retention 59

Retention Rate Donor Mail 59

Neon CRM

DECEMBER 14, 2023

Without a plan, that team would be left scrambling to figure out what content should be produced when and for which channel. The voice, tone, and messaging will remain the same across different channels and mediums, allowing donors to better connect to your organization’s work and mission.

Calendar 52

Calendar Content Strategy Cancer 52

Allegiance Group

FEBRUARY 2, 2024

In 2022, nonprofits of every size allocated roughly one-third of all spending to search ads—as a result, these organizations saw the highest return on ad spend (ROAS) of any channel. Note what both of these communication channels have in common: they’re digital. Engaging supporters across many channels. Contact Us!

Digital 52

Digital Marketing Channel Nonprofit 52

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 16, 2012

I found this wonderful infographic that takes you through the process of setting goals, making them measurable, picking your metrics, and making decisions based on your data. Here’s some tips on providing powerful content for your Facebook channel that you can improve with measurement. I use Nutshell Mail to make it manageable.

Metrics 125

Metrics Audience Content Facebook 125

DipJar

FEBRUARY 2, 2023

There could be issues with the appeal itself keeping your organization from reaching key donors—maybe you’re sending your direct mail campaigns to donors who prefer email campaigns. Target the right communication channels. Do donors prefer giving by mail, phone, or online? Target the right communication channels.

Fundraising 52

Fundraising Channel Files Data 52

Amy Sample Ward

DECEMBER 3, 2012

As part of that role, I was in charge of our various social media channels, including Twitter, Facebook, and LinkedIn. Watching the metrics every week, though, it was clear we weren’t looking just for traffic to the blog. Here’s a case study of my own! To Link or Not to Link. Wow, that’s when things got interesting!

Measure 222

Measure Review Network Case Study 222

Bloomerang

MARCH 4, 2024

The impact metrics you share The stories of transformation you tell Selecting which metrics and outcomes to highlight is crucial. In addition to traditional channels like mail and email newsletters, leverage your website and social media platforms to broaden its reach. Encourage sharing to maximize impact.

Report 96

Report Tools Storytelling Fundraising 96

Pamela Grow

OCTOBER 30, 2023

Before you begin any project involving data analysis, start by clearly outlining your goal so you know which metrics to analyze. having your marketing team launch a new campaign and explore a different communication channel). After you implement new strategies, regularly check your monthly giving program’s success metrics.

Analytics 52

Analytics Data Giving Metrics 52

Achieve

DECEMBER 8, 2022

You can even add a QR code to direct mail that leads to your organization’s account. a multi-channel approach to fundraising. is best, you should use all of your communication channels to cultivate relationships with donors. . Lastly, keep track of your engagement metrics and use them to inform your next steps.

Social Media 52

Social Media Relationship Donor Media 52

Neon CRM

JULY 27, 2023

These donor personas are also important for determining what type of channels you’ll use to connect with different groups of supporters. Someone who fits into your David persona, for example, may expect traditional mailed invitations and thank you notes. By knowing your donors, you’ll also know where to reach them.

Communication 52

Communication Develop Calendar Conservancy 52

sgEngage

NOVEMBER 7, 2024

Transform Fury into Real Philanthropy Initially, converting rage donors into lifelong supporters might have less to do with money than with channeling their anger into positive action. Mail something memorable. Qualifying has one goal: to turn your pool of rage donors into a curated list of potential long-term supporters.

Donor 94

Donor Support Gift Advocacy 94

sgEngage

APRIL 8, 2022

Best Practices and Key Findings for Conversion at organizations with strong conversion metrics: . The share of donors converting via Telemarketing declined for the second year in a row, however many are still seeing value in this channel. . Automated e-mail donor welcome series included a conversion ask. . Figure 3) .

Blackbaud 87

Blackbaud Analytics Retention Channel 87

Get Fully Funded

JUNE 16, 2022

To better analyze your campaigns, you’ll need to understand a few fundamental metrics, including ROI, cost per dollar raised (CPDR), and cost per acquisition (CPA). Metrics like these measure your digital marketing campaigns in different ways, but they all seek to answer the same question: “Are your campaigns raising or losing money?”

Raise 59

Raise Money Campaign Online 59

Greater Giving

SEPTEMBER 24, 2024

Traditional major donor outreach channels like emails, phone calls, and direct mail certainly still have a place in your overall communications strategy. The UpMetrics guide to impact reporting recommends taking the following steps to make your reports as compelling as possible: Choose relevant metrics.

Relationship 52

Relationship Donor Build Tips 52

Allegiance Group

JUNE 13, 2024

A nonprofit marketing plan is a detailed document that outlines your goals for a marketing campaign, how you plan to reach them, who is responsible for various tasks, what marketing channels you’ll use, and more. This central theme should be represented in each individual component you launch, from social media posts to direct mail.

Marketing 52

Marketing Analysis Nonprofit Audience 52

Connection Cafe

JANUARY 20, 2015

We hear so much about the importance of sending multi-channel campaigns and integrating direct mail, email, social and website messaging. Where I see nonprofits often still coming up short, though, is measuring multi-channel results, especially beyond email conversions. Direct Mail Recipients Who Go Online.

Metrics 20

Metrics Campaign Channel Conversation 20

The NonProfit Times

MAY 23, 2024

Those results should give pause to anyone convinced that email is losing sway to text messaging, social media, or other channels. “I Numbers like these confirm email’s importance as a means of disseminating updates and appeals and its enduring value as an effective digital fundraising channel. Fundraisers have other metrics available.

Test 52

Test email Spam United States 52

sgEngage

SEPTEMBER 11, 2023

Leverage digital channels. Simply share a link to the site on all of your nonprofit’s digital channels—email campaigns, organic and/or paid social media, your organization’s event website, personal emails, even your email signature. Alternatively, you could ask it to brainstorm outreach channels and digital campaign ideas.

Charity 84

Charity Create Sponsor Sample 84

Qgiv

NOVEMBER 13, 2024

To determine these target metrics, review past event results. Separate those who will receive email invites from those who will receive direct mail invites. Remember, your supporters may have a communication preference, or you might want to send physical mail (perhaps even a handwritten note) to your major gift donors.

Virtual 52

Virtual Social Media Registration Platform 52

DNL OmniMedia

MAY 25, 2022

Data Analytics for Nonprofits: 13 Key Nonprofit Metrics. For example, you can understand what impact, if any, a new communication channel had on fundraising outcomes. There are virtually unlimited metrics you can track— if you can collect the data, you can analyze it. Data Analytics for Nonprofits: 13 Key Nonprofit Metrics.

Analytics 52

Analytics Org Adwords Metrics 52

Get Fully Funded

MAY 9, 2022

What can you do to improve the metrics that matter? Put all your goals on paper and include every metric you need to measure to meet the goals in your fundraising plan. Just focus on your audience—donors— and how successful your platform or channel is at eliciting the desired response—donations. What’s working? Is it engaging?

Marketing 69

Marketing Guide Metrics Nonprofit 69

Bloomerang

JUNE 20, 2023

How to create an online fundraising strategy Tips for a successful online fundraiser 10 effective online fundraising ideas 8 online fundraising metrics to track Use the tips and ideas in this guide to create your own online fundraising plan and to determine the fundraising tools you’ll need to accomplish your ultimate goals. Direct mail.

Ideas 98

Ideas Online Guide Fundraising 98

Qgiv

JUNE 23, 2021

Direct mail appeals are most successful with Baby Boomers. 39% of Gen X respondents said they’re most likely to give as a result of a post they see on Facebook or other social media channels. 33% of donors in this age group prefer to give in response to social media channels, and 29% prefer to give via text messages.

Practice 52

Practice Marketing Fundraising Social Media 52