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The Multichannel Giving Paradox: Online Donors vs. Offline Donors

NetWits

to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. Online acquired donors are significantly younger, more affluent, and more generous than their offline counterparts. Donor Movement Across Channels. Download Now! But that simply isn’t true.

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The Surprising Truth About Online Donors and Offline Fundraising

NetWits

to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. The Importance of Moving Donors Offline. However, this only holds true when the online donor has been converted to offline giving. Download the full Multichannel Fundraising Report. Download Now!

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HOW TO: Launch a Broadcast “TV” Channel for Your Nonprofit

Nonprofit Tech for Good

allow individuals and brands to launch their own Web-based “TV&# channels. Currently, these channels can not easily be viewed on the digital TV sets in our living rooms, kitchens, and bedrooms, but it’s just a matter of time. Start building your channel and live-streaming communities now. Websites like Ustream.tv

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Multichannel Givers: The Key to Online Fundraising Success

NetWits

to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. So what’s the harm in dropping a channel? Online Donors Need to be Moved Offline. The trick is to quickly turn those online givers into long term supporters through offline methods.

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How Water.org Adapted Their Social Media Content Strategy in Response to COVID-19

Nonprofit Tech for Good

The current social media environment has caused non-profit marketers to re-evaluate their content aware of the acute conversations being had on every channel, at a global level. Content that considers the user experience on and offline and is created with empathy, sensitivity, and relevance. Instagram.com/water. Twitter.com/water.

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Facebook is Great, but Does it Really Work for Fundraising?

NetWits

That got me thinking more about how we, in the non-profit space, should look to learn from examples, trends and best practices found outside of our sector. So here’s another great bit of learning for us. Affiliate programs, organic search traffic and even offline advertising scored higher than social.

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6 Reasons Why Nonprofits & Golf Tournament Sponsors Love Digital Exposure

Nonprofit Tech for Good

When it comes to your nonprofit’s annual golf tournament fundraiser, leveraging digital channels throughout planning and execution is crucial to success. 2) It’s Multi-Channel & Multi-Touchpoint The beauty of digital exposure is that it comes with touchpoints across multiple channels.

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