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New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

Those results should give pause to anyone convinced that email is losing sway to text messaging, social media, or other channels. “I Numbers like these confirm email’s importance as a means of disseminating updates and appeals and its enduring value as an effective digital fundraising channel. Approximately 600,000 of the roughly 1.6

Test 52
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Top Lessons from GivingTuesday 2023

Neon CRM

Digital-forward campaigns are still powerful new donor acquisition opportunities: 57% of new donors who gave to organizations using Neon Fundraise were acquired through digital channels. Using generative language artificial intelligence tools, we performed an emotional sentiment analysis of 1,177 subject lines sent out on GivingTuesday.

Lesson 52
professionals

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4 Essential Steps for Growing Higher Ed Scholarship Programs

Connection Cafe

Massachusetts Institute of Technology covers tuition for students whose families make less than $90,000. Use this language to appeal directly to current students, alumni, and other prospects. Recognize scholarship donors through multiple channels.

Program 22
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[VIDEO] How to Get a Return on Your Nonprofit Technology Investment

Bloomerang

But joining us from beautiful Sandwich, Massachusetts near my homeland up there on the Cape, Maureen Wallbeoff. So I can picture your office or your home office. ” I’m a cat person, so I get cat pictures in my donation forms and in my email messages. You’ve been speaking my language. It’s my fault.