Eric Jacobsen Blog

OCTOBER 11, 2020

Paul's Sell with a Story book includes : Model stories Skill-building exercises Enlightening examples from Microsoft, Costco, Xerox, Abercombie & Fitch, Hewlett Packard, and other top companies. I'm a big fan of Paul's earlier best-sellers, including Lead with a Story and Parenting with a Story. If you have not read it, please do.

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Story Storytelling Chapter Teach 52

NTEN

JULY 6, 2009

ection-revision-action" model (page 15). That model requires that decision making happen quickly and iteratively. No, the most effective technique cited in the report is House Parties (page 16). They're the original "social media" This underscores a very important point: social media is just another channel.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 28, 2010

We kicked off the conference with an interview style keynote about the Networked Nonprofit, moderated by fabulous Shireen Mitchell (aka digitalsista ). The best part is when the audience joins the conversation. Think of it as another channel of research for campaign. That was the gift of attending Nonprofit 2.0

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

But if you want to get even deeper insights, do an in-depth review of a similar nonprofit’s practice – whether it be broad – such as digital marketing techniques or narrow such as analyzing specific techniques as part of a content strategy. Include photos of the donors or the company logo whenever possible.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 30, 2012

It was also an opportunity for me to co-facilitate with in-country team, meet the NGOs and hear their stories first-hand, and learn a lot about modeling and adapting interactive training techniques for different cultures. Chema Gargouri, In Country Director, Tunisia being interviewed by the local radio station in Fez, Morocco.

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Morocco Tunisia Reflection Conference 100

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 2, 2011

The focus is how to effectively integrate social media channels and measure and learn. Just for giggles, I started a thread on Google + to do an interview with nonprofits and social activists exploring Google + as part of some preparation for an interview with Alison Fine for the Social Good Podcast.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

Let’s look at some practical examples for engaging and connecting with your Alumni Network on social media channels. There are several tactical techniques that consistently work on Facebook to inspire engagement. In a recent interview, John Hadyon reinforced this timeless piece of Facebook engagement advice.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 14, 2015

Try to avoid the content-driven model of an expert presenting for 50 minutes with a rushed Q/Q at the end. There are different formats that you can use to make it more interactive: panel discussion, or interview experts. Expert: This is content and information that is delivered by listening and questioning a subject matter expert.

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Eric Jacobsen Blog

JANUARY 1, 2018

Paul's Sell with a Story book includes : Model stories Skill-building exercises Enlightening examples from Microsoft, Costco, Xerox, Abercombie & Fitch, Hewlett Packard, and other top companies. I'm a big fan of Paul's earlier best-sellers, including Lead with a Story and Parenting with a Story. If you have not read it, please do.

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Story Storytelling Chapter Teach 46

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 8, 2011

I used a “living case study&# approach – doing an interview with them to share how they achieved their success. Northwest Harvest Food Bank used its social media channels to mobilize supporters to give food donations that ended up breaking a Guinness Book of World Records.

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Knowledge Seattle Social Media Measure 97

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2012

” I don’t have an answer, but I think it has to do with modeling conscious information and consumption and being mindful about how you connect with people, cultivate relationships, and share information. There was a wonderful interview with Jane McGonigal and Kelly McGonigal about their work.

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Eric Jacobsen Blog

OCTOBER 10, 2016

Paul's new book includes : Model stories Skill-building exercises Enlightening examples from Microsoft, Costco, Xerox, Abercombie & Fitch, Hewlett Packard, and other top companies. I'm a big fan of Paul's earlier best-sellers, including Lead with a Story and Parenting with a Story.

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Storytelling Chapter Story Teach 40

Eric Jacobsen Blog

SEPTEMBER 5, 2016

Paul's new book includes : Model stories Skill-building exercises Enlightening examples from Microsoft, Costco, Xerox, Abercombie & Fitch, Hewlett Packard, and other top companies. I'm a big fan of Paul's earlier best-sellers, including Lead with a Story and Parenting with a Story.

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Teach Story Storytelling Chapter 40

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 15, 2009

Note From Beth: A few weeks ago, I wrote a reflection on an article in CNET called " Crowded Roads Ahead for Charity 2.0 " based on an interview with Toby Daniels of Think Social and Scott Harrison of charity:water. Movement building is all about relationship building techniques as Beth mentioned in her reflection.

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Causes Build Demonstration Reflection 89

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2012

It marked the start of a six month peer learning exchange where I, along with colleague Stephanie Rudat will work remotely with grantees as they implement an action learning project to put techniques into practice and facilitate organizational change from the inside out. There was a lot of synergy and points of reciprocity.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

We view our social media channels as a fun on ramp to our ladder of engagement. Another example comes from grist.org’s food and sustainable agriculture coverage sparked by commentary about an article in the New York Times that younger farmers are more likely to shun industrial farming techniques and embrace more sustainable practices.

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NTEN

MAY 9, 2011

and a video interview explaining "data" as anything that can be digitized.) The next step is to make those data meaningful, relevant and actionable information by communicating them in some way via a channel to an audience. See, for example, Lucy Bernholz's "What Kind of Data are we Talking About?"

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Care2

AUGUST 16, 2008

In this interview, she shares her insights into the strategic and the tactical information nonprofits might find useful as they consider their approach to using video to reach their communications goals. In keeping with our coverage of video for nonprofits, we spoke with Ramya Raghavan, Nonprofits and Activism Specialist at YouTube.

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Care2

JULY 14, 2008

In this interview, she shares her insights into the strategic and the tactical information nonprofits might find useful as they consider their approach to using video to reach their communications goals. In keeping with our coverage of video for nonprofits, we spoke with Ramya Raghavan, Nonprofits and Activism Specialist at YouTube.

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YouTube Video Social Media Advocacy 34

Beth's Blog: How Nonprofits Can Use Social Media

JULY 6, 2006

As you'll note from that article, Nedra has also been exploring Second Life and we bumped into each other at the TechSoup space there where we completed our interview. I also discovered during our interview that Nedra plays the cello !) Take for example her write up on Games for Change. Why did you start blogging? third place???

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2014

As KD Paine and I wrote in “ Measuring the Networked Nonprofit ,” measuring your social media channels, overall communications or marketing strategy is not a form of voodoo black magic; it is an art and a science. Measuring Specific Channels or Campaigns. Make Sense of Your Data. Big Data and Nonprofit Performance Measurement.

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Eric Jacobsen Blog

NOVEMBER 9, 2010

According to Emarketer, the proportion of companies using dedicated blogs as a marketing channel—excluding blogs on social networks and microblogs such as Twitter—will rise to 39% in 2011 and to 43% by 2012. companies using a blog for marketing purposes, your business likely will within the next year.

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Eric Jacobsen Blog

MAY 22, 2010

I particularly like the parts about: How much information is enough information to communicate How to choose the best communication channel How to manage your companys rumor mill David recently told me that his eBook is for any leader. How To Improve Customer Service With The Telephone.

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eBook Communication Mentoring Kansas City 40

Beth's Blog: How Nonprofits Can Use Social Media

JULY 3, 2012

Therefore it is very useful to show a logical path of results or describe in a logic model. Nonetheless, it would provide a window of opportunity to share content and messages through all communications channels as well as social media. 2) Use Multiple Channels and Shape Content for each Channel.

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