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Unify Your Nonprofit’s Omni-Channel Data with the Right Tech Stack

Allegiance Group

This may be a simplified breakdown of omni-channel fundraising and marketing , but you can see how complex the attribution and data-collection side of it is. To do omni-channel well, you need the right tools. Let’s look at the tech stack that can help your organization pull together all the data from your omni-channel efforts.

Channel 52
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Integrating Digital & Direct Mail Fundraising: 3 Strategies

Get Fully Funded

In 2022, online giving grew by 12.1% , motivating nonprofits to find more ways to connect with their supporters through digital channels. We’ll explore a few strategies for integrating your digital and direct mail fundraising strategies to reach donors across various media channels. Let’s get started.

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DipJar Announces DipJar Online, Extending DipJar’s Leadership in in-person Fundraising to Online and Mobile Channels  

DipJar

DipJar Announces DipJar Online, Extending DipJar’s Leadership in in-person Fundraising to Online and Mobile Channels . New offering will provide nonprofit organizations with a better ability to reach and engage donors online and through mobile channels. . New and existing customers can sign up for early access here.

Channel 52
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Data Nerd Alert: Donors Who Give Through Multiple Channels Give the Most

Beth's Blog: How Nonprofits Can Use Social Media

We’ve known for some time that an integrated multi-channel approach to constituent engagement is key for nonprofits to be successful; however there’s been limited understanding of optimizing integrated marketing or its impact. Integration on both fronts is imperative. On average, dual channel donors give $123.29

Channel 105
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Why is multi-channel marketing important for nonprofit fundraising?

Qgiv

Multi-channel marketing is the practice of communicating and marketing across many channels. By leveraging multiple communication channels—email, mobile, direct mail, websites, social media, paid and earned media, SEO, and more, you expand your reach to engage new donors and supporters. Why is it important for nonprofits?

Channel 59
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Grassroots Campaigning: How to Use Online Channels to Build Offline Support

Connection Cafe

At ACS CAN, we’re seeing this newly inspired level of activity reflected in our offline recruitment as well. While the effort to recruit offline volunteers is never easy, the timing for such a campaign has never been better. How to Use Online Channels to Build Offline Support. Let’s get started with some general tips.

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Channel Surfing: A News Roundup

NetWits

The data clearly shows that integrated direct marketing is essential for maximizing the long-term value of online-acquired donors. The study confirms what we already know: online donors are younger, have higher incomes and give larger initial gifts than offline-acquired donors. But why aren’t more organization’s doing it?

Channel 118