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What iOS 17 Tracking Changes mean for Digital Fundraising

M+R

Included in it are updates to how the operating system will handle link tracking, which Apple calls Link Tracking Protection (LTP). What is Link Tracking Protection? Link Tracking Protection will strip out some tracking information/ parameters added to the end of URLs. the nonprofit fundraising apocalypse.

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Rethinking Your Association’s Member Renewal Campaigns

Association Analytics

Read on to learn how – using a data-informed approach to renewals – you can enjoy your most successful renewal season yet. This can be due to incorrect contact information or a history of irrelevant communications leading them to ignore emails. Why Don’t Members Renew?

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How to Succeed With Nonprofit Direct Mail Fundraising

Allegiance Group

Direct mail fundraising should be an integral part of your nonprofit’s direct response strategy. When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. Allegiance Group makes achieving direct mail success simple. Does direct mail work?

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Direct Mail Donor Acquisition Strategies

Allegiance Group

This article provides insight and perspectives on donor acquisition strategies for direct mail. It should be noted that direct mail is just one channel to acquire new donors. A robust fundraising program should use all available channels to acquire, renew and retain donors. Set your acquisition goals and budget.

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5 Strategies for Marketing Your New Major Gifts Program

Nonprofits Source

With the right fundraising platform , your nonprofit should be able to easily track donations and your resource allocation to measure how much was raised and how it was spent. Direct mail : Contrary to the rumor that direct mail is dead, many people (and certain demographics) much prefer direct mail.

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10 Fundraising Statistics Every Nonprofit Should Know

Neon CRM

That’s why it’s important for fundraisers to stay up to date on nonprofit organization statistics and use metrics to inform their fundraising strategies and decisions. Direct Mail Fundraising is Responsible for 60–80% of Revenue Online donations’ popularity continues to rise, but direct mail isn’t dead. 37 Million U.S.

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What Apple’s privacy changes mean for email open rates

M+R

From Apple’s official announcement : “In the Mail app, Mail Privacy Protection stops senders from using invisible pixels to collect information about the user. from getting information about whether and when subscribers open emails. from getting information about whether and when subscribers open emails.

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