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Are you getting the most out of your retention data?

Association Analytics

If you’re responsible for member retention, you have your renewal rate committed to memory, right? You are most likely doing everything you should — calculating your retention rate on a regular basis, being consistent in your retention formula and sharing results with key stakeholders. Retention rates aren’t one dimensional.

Retention 169
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Are you getting the most out of your retention data?

Association Analytics

If you’re responsible for member retention, you have your renewal rate committed to memory, right? You are most likely doing everything you should -- calculating your retention rate on a regular basis, being consistent in your retention formula and sharing results with key stakeholders. Retention rates aren’t one dimensional.

Retention 192
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Multichannel Marketing for Live Auctions: Strategy Playbook

Nonprofits Source

How did you promote the event and through which channels? Lay out your additional marketing channels. Consider your audience’s preferred channels. Here’s how you might accomplish these objectives using the channels listed above: Create an email stream to send your targeted audience segment. Who did you invite?

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Level Up Your Marketing with Analytics

Association Analytics

Fortunately, with data, we can better understand members’ behavior and which marketing channel is most effective to reach our members. Let’s start by identifying the best channels and tools to maximize your campaigns. According to HubSpot, most marketers consistently leverage three channels. How are you tracking success?

Analytics 169
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13 Virtual Fundraising Event Takeaways From 4 Marketing Professionals

Classy

Registrants: Classy aims to increase the total number of registrants for the Collaborative year over year, so Alexa’s team reviews this metric first. Engagement: As Alexa explained, discrepancies between registrants and attendees tend to be larger for virtual events than in-person. Lean Into Email.

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Why Segmentation Is So Important in Email Marketing

NetWits

Segmenting your lists will lead to more targeted messaging and is proven to boost response rates and help to reduce unsubscribes. Using segmentation can drastically improve your response rates, increase the value of your communications for the recipient, help reduce unsubscribes, and prevent list fatigue. Basic Rules of Segmentation.

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The 8 Top Online Fundraising Platforms for Nonprofits

Neon CRM

Classy Classy is a comprehensive fundraising platform with features such as peer-to-peer fundraising, event registration, and mobile giving. These plans include different levels of access to the many features that Classy offers such as peer-to-peer fundraising, event registration, and advanced reporting.