Connection Cafe

MARCH 6, 2019

The same techniques used to sell the latest tech gadget can be repurposed to promote philanthropic giving. Focus your data collection on key areas, such as messaging, channel, audience, and timing. Apply A/B testing to your materials. Generate a list of metrics or questions you’d like to know about. Track your adjustments.

Marketing 22

Marketing Learning Fundraising Student 22

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 28, 2011

I’ve been experimenting with a practice model that I’ve been using over the years and was able to crystallize some of my thinking into “ Crawl, Walk, Run, Fly&# that I’ve been testing for designing training workshops and peer learning projects.

Social Media 102

Social Media Practice Media Social 102

Eric Jacobsen Blog

FEBRUARY 25, 2021

I provide a simple litmus test to decide, plus several solutions to avoid crossing that line. In that chapter, I discuss several tools to help you legitimately enhance the emotional content of your story, and several techniques to make sure that emotion doesn’t become unfairly manipulative.

Story 52

Story Storytelling Chapter Teach 52

Everyaction

APRIL 30, 2018

With so many other influences vying for their time, attention, and financial support, it can be difficult for Alumni Engagement offices to ensure that alumni are retaining a sense of connection to the university. The key to running a cost-effective direct mail program is effective testing. Data-driven direct marketing campaigns.

University 40

University Practice Tech Mail 40

Everyaction

APRIL 30, 2018

With so many other influences vying for their time, attention, and financial support, it can be difficult for Alumni Engagement offices to ensure that alumni are retaining a sense of connection to the university. The key to running a cost-effective direct mail program is effective testing. Data-driven direct marketing campaigns.

University 40

University Practice Tech Mail 40

Eric Jacobsen Blog

OCTOBER 11, 2020

I provide a simple litmus test to decide, plus several solutions to avoid crossing that line. In that chapter, I discuss several tools to help you legitimately enhance the emotional content of your story, and several techniques to make sure that emotion doesn’t become unfairly manipulative.

Story 52

Story Storytelling Chapter Teach 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 2, 2011

The focus is how to effectively integrate social media channels and measure and learn. I am also experimenting with techniques for network weaving across platforms and curating content related to effective practice of networked nonprofits. I am avoiding spamming all three networks with cut and paste streams.

Google 119

Google Change Social Adopt 119

Connection Cafe

DECEMBER 11, 2017

But what we’ve also seen are upticks in advocacy behavior, strength in the power of social influencers , and real belief in the capacity for nonprofits to cultivate change , in a world filled with so much uncertainty. By midmorning of November 28 th , 1.64 Don’t Just Ask – Empower & Inspire.

Change 43

Change Donor Create Attitude 43

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

Example of A/B Testing Results. Testing and Coordinating: At this stage, the organization is regularly collecting data but in a bunch of different spreadsheets and collected by different people or departments. Data is focused on the metrics that are specific to social media channel. What is the difference?

Culture 117

Culture Data Measure Social Media 117

Connection Cafe

SEPTEMBER 23, 2010

Test your messages – use different messages and calls to action, track trends and iterate the most effective techniques. Measure – look at social activity data to learn who you are influencing, what is causing activity, what content is effective and what you can optimize.

Social Media 54

Social Media Tips Media Social 54

Eric Jacobsen Blog

JANUARY 1, 2018

I provide a simple litmus test to decide, plus several solutions to avoid crossing that line. In that chapter, I discuss several tools to help you legitimately enhance the emotional content of your story, and several techniques to make sure that emotion doesn’t become unfairly manipulative.

Story 48

Story Storytelling Chapter Teach 48

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 30, 2008

The last few donations that put this campaign over the top came from Justin Kownack who paid it forward from his own group donation experiment using Twitter as a test of good deeds. The experiment was to test Twitter's speed. Private, personalized messages, not mass emails. It generated some valuable insights from donors.

Analysis 87

Analysis Twitter Giving Ethiopia 87

Eric Jacobsen Blog

OCTOBER 10, 2016

I provide a simple litmus test to decide, plus several solutions to avoid crossing that line. In that chapter, I discuss several tools to help you legitimately enhance the emotional content of your story, and several techniques to make sure that emotion doesn’t become unfairly manipulative.

Storytelling 40

Storytelling Chapter Story Teach 40

Eric Jacobsen Blog

SEPTEMBER 5, 2016

I provide a simple litmus test to decide, plus several solutions to avoid crossing that line. In that chapter, I discuss several tools to help you legitimately enhance the emotional content of your story, and several techniques to make sure that emotion doesn’t become unfairly manipulative.

Teach 40

Teach Story Storytelling Chapter 40

DNL OmniMedia

OCTOBER 5, 2020

Provide an in-app feedback channel. Before finalizing any new strategies and plans for your app, make sure you have an in-app feedback channel for users to report issues. An in-app feedback channel will help prevent negative user reviews because it gives users an easy alternative to leaving low star ratings out of frustration.

Effective 52

Effective Marketing Press Review 52

Bloomerang

JUNE 20, 2023

Launch and promote fundraisers Before you launch your fundraisers, test the donation buttons by donating a dollar to the campaign yourself. Influencer campaign Influencer marketing is becoming increasingly popular in the nonprofit sector as people spend more and more time on social media platforms.

Ideas 100

Ideas Online Guide Fundraising 100

Bloomerang

JULY 20, 2023

Launch and promote fundraisers Before you launch your fundraisers, test your donation buttons by donating to the campaign yourself. Influencer campaign Influencer marketing is becoming increasingly popular in the nonprofit sector as people spend more and more time on social media platforms.

Ideas 81

Ideas Online Fundraising Tips 81

Nonprofits Source

AUGUST 26, 2017

Promotion strategies take a multi-channeled approach to distributing content, news, and offers. In theory, you want to be active on as many channels as resources allow. Build Relationships With Industry Influencers. Reach Out To Influencers On Social Media. Chapter 3: Digital Promotions. And not just with your audience.

Results 82

Results Digital Strategy Chapter 82

Whole Whale

MAY 8, 2020

A/B test . Testing one idea against another amongst split audiences, learning, and implementing the best one into your regular campaign strategy. You can test copy length, images, tone, and so much more. You can test copy length, images, tone, and so much more. A/B tests happen in real life too. Influencer .

Social Media 72

Social Media Media Social Avatar 72

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 7, 2010

Having the traces of the discussion unfold via social media channels is important both during the event as well as after the event for learning capture. Networked Nonprofits have a solid and aligned content strategy for Facebook and other channels where they link, distribute and co-create. Here’s some examples and tips.

Facebook 113

Facebook Network Museum Nonprofit 113

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 23, 2009

Special thanks to Qui Diaz and Danielle Brigidia for giving this a real world test from the vantage point of a social media strategist in a nonprofit organization. You're testing different social media tactics and learning what works. Here's a roadmap and worksheet to do just that! What else might you add or change?

Social Media 107

Social Media Map Strategy Media 107

Connection Cafe

NOVEMBER 8, 2017

For causes, this can range from increasing conversion rates by testing simple design tweaks, to nailing rapid response and raising $24M in a weekend. Growth hacking is more of a mindset of experimentation than tactics and techniques. Your organization is just one channel through which they seek to drive change.

People 25

People Structure Influence Voice 25

The Modern Nonprofit

FEBRUARY 20, 2024

You’ll find key metrics under the Acquisition > All Traffic > Channels menu in your GA dashboard. Lets you identify top channels. SEO refers to strategies and techniques that help a website rank higher in search engines when people search for relevant keywords or topics. More time means greater engagement.

Websites 59

Websites Guide Impact Metrics 59

Bloomerang

JULY 17, 2021

Y’all don’t know this about Steve, but he has backed every harebrained scheme I’ve ever had since day one and continues to encourage me as a professional and thereby encouraging all of the communities that I influence as professionals in our sector to just show up and be ourselves and do the darn thing and do the best work we can.

Work 94

Work Management Video Slides 94