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How Social Media Influencers Fuel your Fundraising Goals

NetWits

Every fundraiser knows the role that social media users played in delivering dollars to the American Red Cross for disaster relief in Haiti and to Planned Parenthood for mammogram screenings in the wake of the Komen Foundation’s withdrawal of funding, but actually how social media delivers such results has been a bit of mystery.

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How to Maximize Success Stories Across Your Nonprofit’s Digital Channels

Nonprofit Tech for Good

Tailor your most compelling narratives for different channels to share them widely. PIH’s website has an “Our Impact” page that highlights their positive influence around the world. It would be tough to explain its important role in his story in a brief social post that is also meant to encourage people to volunteer.

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How Just Stop Oil harnessed emotions to ignite public concern for climate change

Fast Company Tech

[Photo: Kristian Buus/In Pictures/Getty Images] Through my own research on climate activism , I have studied how environmental protest influences policy, corporate behaviour and financial markets. Emotions including anger, fear and guilt play a key role in the ability of activists to create moral urgency and force issues into the spotlight.

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How social sharing sparks ‘generational generosity’ for nonprofits 

Candid

For example, cultural relevancea nonprofits ability to align with timely social issues and reflect the values of its audienceplayed a much bigger role in motivating younger people to give. About a third of millennials and a quarter of Gen X also share fundraisers or causes on their social channels at least once a week.

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Strengthening Social Impact: Actionable Insights from The Generosity Commission Report

sgEngage

In my role as Blackbaud’s vice president of customer success and as a member of the board of directors of the Giving Institute, I have the unique privilege of witnessing firsthand the incredible impact nonprofits have on our communities. Utilizing social media platforms, community events, and other channels to feature these stories.

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3 More Strategies + 6 New Tips To Boost Generosity

Bloomerang

Grateful, multi-channel impact reporting It’s time to tweak the “ ask, thank, report, repeat ” formula to add in a lot more reporting across the myriad media channels your constituents use. Leverage your influencers to boost trust. One thank you and a single annual report is not enough.

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Extra Crunch roundup: Influencer marketing, China’s tech clampdown, drafting growth teams

TechCrunch

Before you hire a marketing consultant who doesn’t understand your products or commit to a CMO who has several years of experience — but none in your sector — consider influencer marketing. According to Uber growth marketing manager Jonathan Martinez: “ … You don’t need to find influencers with millions of followers.