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Tips and Tools for Integrating Social Media Into Your Nonprofit Event Marketing Plan

Beth's Blog: How Nonprofits Can Use Social Media

John Haydon also notes that EventBrite can be integrated into your Facebook Brand Page. Depending on the target audience (and your capacity), you might want to promote the event on other social channel Event Pages such as LinkedIN or Facebook. The latter is especially important for virtual events.

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The Heart and Soul of Lean Impact: A/B Testing Experiments and Validated Learning

Beth's Blog: How Nonprofits Can Use Social Media

You could pick any channel, social or otherwise to set up an a/b test hypothesis. Use Scientific Methods: These include having a significant sample size, randomly selected groups and some split testing. It’s a subjective and culturally influenced unconscious and involuntary response.

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Innogive Conference Panel Resources: Mobile is the Needle, Social is the Thread

Beth's Blog: How Nonprofits Can Use Social Media

Disparate marketing channels complicates the life of the average NPO today. The panelists include: Amy Sample Ward – Amy is an author and speaker focused on the way social technologies can be used to support social impact by nonprofit organizations and community groups around the world. Her blog is Contentious.com.

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Social Networking Strategies: The Limits of Cutting and Pasting

Amy Sample Ward

If your community meets offline at a local watering hole to share opinions and make plans, don’t bother setting up a Twitter account with the purpose of influencing them. It’s integral to the success of online efforts to recognize just where these various tools and platforms compare and where they are dramatically different.

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Online Giving Trends from 2009 and the Haiti Earthquake

NTEN

The information in our 2009 research comes from approximately 2,300 nonprofit organizations using a combination of our online fundraising, email marketing, and integrated CRM tools. This represents a 5% decline from 2008, but remains significantly higher than other fundraising channels. Online Giving Continues to Grow.

Haiti 82
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Top tips for Efficiently Measuring Social Media ROI & Getting Strategic with Your Data

Connection Cafe

Go through what metrics are meaningful to you (and no, these are not universal for every organization) and define them per channel/tactic. If you discover top influencers and advocates, reach out to them to help in future campaign outreach and grassroots communications. Have you ever found yourself overwhelmed in Google Analytics?

ROI 51
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Online Giving Trends from 2009 and the Haiti Earthquake

NTEN

The information in our 2009 research comes from approximately 2,300 nonprofit organizations using a combination of our online fundraising, email marketing, and integrated CRM tools. This represents a 5% decline from 2008, but remains significantly higher than other fundraising channels. Online Giving Continues to Grow.

Haiti 68