The NonProfit Times

MAY 10, 2024

That is some of the data from the research arm of software giant Blackbaud, following a survey of more than 1,000 Gen Zers and nearly 300 nonprofit professionals. Nearly 70% of Gen Z respondents said impact reporting would increase their motivation for giving.

Data 105

Data Donor Giving Arlington 105

Pamela Grow

AUGUST 2, 2023

And, according to ANA/DMA, “Direct mail still pulls a higher response rate than any marketing medium.” Direct mail and digital work side by side to ensure your best campaign. Consider sending: An “Impact Update.” What channels did you use last year? For direct mail, always think package, not letter. By segment?

Free 88

Free Fundraising Mail Nonprofit 88

Allegiance Group

AUGUST 1, 2024

Say you mail an appeal to your donors. Gen X also tends to focus more on how they can make an immediate impact, such as improving things for their community or children. Channel Preferences Unlike some generations, Gen X is comfortable giving both online and offline. They value impact, transparency, and effectiveness.

Generation 59

Generation Giving Children Game 59

The Modern Nonprofit

MARCH 26, 2024

Estimated Reading Time: 5 minutes Turning Crisis into Community: How to Make Emergency Donors Lifelong Supporters As nonprofit professionals, we are all too familiar with the cycle of emergency fundraising. Segmenting new donors based on demographics, interests and preferred channels can enable more personalized outreach.

Support 52

Support Donor Community Retention 52

Nonprofit Tech for Good

APRIL 3, 2022

Be familiar with important information on the organization’s website, social media sites, YouTube channel, and other assets. Be familiar with every fundraising program, event, campaign, and activity so you can tell others (sustainers, major gifts, events, direct mail, giving circles, etc.). 50 helps us feed one child for a week.”).

Fundraising 328

Fundraising Mail Law Donation 328

Get Fully Funded

AUGUST 12, 2024

I’m a former news anchor turned nonprofit marketing and communications professional who is passionate about helping organizations tell their stories using public relations and storytelling techniques. Make sure that information is current and includes facts about your impact over the past year. Blogs can be utilized in so many ways.

Media 59

Media North Carolina Local Nonprofit 59

sgEngage

MARCH 8, 2022

The planning, preparation, execution and blend of multi-generational activities really comes together to make a community impact. We wanted to see if this was a channel that our community responded well to. We work with JustGiving® and Blackbaud Professional Services to create an attractive, branded crowdfunding hub for our Giving Day.

Giving 75

Giving Phase Gift Channel 75

Saleforce Nonprofit

APRIL 6, 2022

The 4th edition of the Salesforce.org Nonprofit Trends Report highlighted the positive impact nonprofits have experienced from investment in new payment methods, technologies, and skills. Of nonprofits who added payment methods and donation options, the majority saw a positive impact. Many tried new things….but

Change 75

Change Marketing Fundraising Stream 75

sgEngage

OCTOBER 17, 2023

Give your appeal some strong legs to stand on by revisiting, refreshing, and optimizing your website , social media channels, and online donation form. End-of-year giving participants will be eager to see how their contribution impacted your overall goal and ultimately how their involvement will impact your mission in the near and long term.

Fundraising 112

Fundraising Donor Chicago Celebrate 112

The Storytelling Non-profit

MAY 3, 2022

Some examples of fundraising and marketing assets you may use in your campaign include: direct emailing , radio ads, bus ads, mail drop, etc. However, asking more than once and in more than one place impacts organizations abilities to reach their goals or even exceed them in some occasions. What is a multi-channel fundraising?

Campaign 90

Campaign Fundraising Channel Mail 90

Get Fully Funded

JULY 2, 2024

As a professional fundraiser, your top priority might be to determine which events and campaigns raise the most. This is a crucial component of effective fundraising since accessibility impacts your event’s reach and, subsequently, its fundraising success. Using QR codes for event check-in.

Raise 59

Raise Donation Registration Instruction 59

Candid

NOVEMBER 30, 2022

As nonprofit professionals, we wait and hope all day that this is the year our campaign will go viral and bring in millions of dollars in donations. Folks are busy, especially as the holiday season approaches, and they often need to be reminded through multiple channels and touches.

Tips 115

Tips Giving Fundraising Hype 115

EveryAction

MAY 11, 2023

The Campaign Workshop is an award-winning political consulting firm that specializes in targeted communications, digital, mail, and video for advocacy and political campaigns. A full-service marketing and creative agency, Media Cause helps nonprofits accelerate their impact. Share urgent calls to action across channels.

Advocacy 207

Advocacy Nonprofit Training Train 207

Allegiance Group

JUNE 13, 2024

A nonprofit marketing plan is a detailed document that outlines your goals for a marketing campaign, how you plan to reach them, who is responsible for various tasks, what marketing channels you’ll use, and more. As a busy nonprofit professional, you might be tempted to skip this step and start creating content for your marketing campaign.

Marketing 52

Marketing Analysis Nonprofit Audience 52

Bloomerang

JUNE 1, 2022

Direct mail is the most popular year-end giving marketing method. These statistics illuminate the importance of starting your year-end fundraising planning early and creating impactful written appeals to resonate with your supporters. This could be a long-time volunteer or someone impacted by your mission.

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Guide Giving Nonprofit Mail 113

OneCause

MARCH 14, 2023

These events bring in big time donations, and can have a huge impact on furthering the organization’s cause. What marketing channels should we use? A well-designed direct mail piece sent to several local area codes or a radio or tv slot can also be great methods, depending on the budget allocated to the event.

Marketing 52

Marketing Guide Fundraising Nonprofit 52

The Modern Nonprofit

SEPTEMBER 18, 2024

This level of customization ensures that your campaigns have a cohesive and professional look, reinforcing your brand identity and making it easier for supporters to recognize and connect with your cause. Incorporate a multi-channel approach to your fall campaigns.

Campaign 52

Campaign Tools Management Fundraising 52

Nimble AMS

APRIL 20, 2022

Not only will your volunteer program benefit from an emphasis on DEI initiatives, but you’ll also positively impact your association and community. . Giving your volunteers personal and professional benefits for donating their time will show you appreciate their work. Acknowledging volunteers maximizes retention.

Associations 127

Associations Volunteer Benefit Retention 127

Bloomerang

JANUARY 7, 2022

If you’re a fundraiser or nonprofit development professional, you’ve likely heard the term “donor retention.” This can make a huge impact on the number of donors in your donor database from year to year. How can you easily offer additional ways to give or open up more engagement channels?

Retention 88

Retention Donor Guide Rate 88

Top Nonprofits

JULY 26, 2021

Your donation page’s content and presentation impacts whether visitors give, how much they contribute, and whether they’ll donate again. Your nonprofit likely takes a multi-channel approach toward fundraising. Your donors will likely interact with your nonprofit across a variety of channels before deciding to make a contribution.

Donation 111

Donation Nonprofit Gift Channel 111

Qgiv

APRIL 15, 2024

One way your donors can help you extend your impact is through legacy giving. Market your program Legacy giving should be a well-communicated option throughout your organization’s marketing channels. Include information about legacy giving in newsletters, on your website, and in direct mail or email campaigns.

Guide 52

Guide Giving Gift Donor 52

Neon CRM

NOVEMBER 30, 2023

Telling a good story can also give your donors confidence that your nonprofit is making an impact and that their donations are used effectively. Nonprofit storytelling refers to narratives an organization shares (often called “impact stories”) as a way to illustrate its mission and connect with supporters on a personal, emotional level.

Storytelling 52

Storytelling Guide Nonprofit Story 52

The NonProfit Times

MAY 23, 2024

Those results should give pause to anyone convinced that email is losing sway to text messaging, social media, or other channels. “I Numbers like these confirm email’s importance as a means of disseminating updates and appeals and its enduring value as an effective digital fundraising channel.

Test 52

Test email Spam United States 52

Neon CRM

OCTOBER 31, 2023

Ask: Send a personalized request for support that acknowledges the donor’s past gifts and shares the impact their donation will make. Showing impact numbers and, more importantly, stories keep donors informed and engaged. Knowing what channels to use—like whether you need to email donors versus posting on Facebook—is one thing.

Donor 98

Donor Strategy Nonprofit Phone 98

Qgiv

SEPTEMBER 2, 2024

Nonprofit software is software that helps you increase your organization’s efficiency and impact on your cause. Matching gift software automates the process of your donors using corporate gift matching programs to double their gift’s impact. How to use nonprofit software Top nonprofit software solutions What is nonprofit software?

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Software Effective Nonprofit Collaboration 98

Care2

JUNE 15, 2011

Unless you’ve been living under a rock, you’ve heard that multichannel fundraising, i.e. enabling your donors to give via postal mail, your website, telemarketing, social media, etc. But what if you don’t have the budget or staff to focus on eight (or eighteen) different giving channels? We can help!

Channel 58

Channel Fundraising Blackbaud Advocacy 58

Allegiance Group

JUNE 28, 2024

Think about it: a young professional couple with no children is likely financially in a very different place than a couple with kids in college. Direct mail acquisition is still a profitable way to attract older donors, while younger prospects prefer digital means. In many ways, it all comes down to value.

Donor 59

Donor Files Gift Game 59

Whole Whale

SEPTEMBER 8, 2023

Make the mission or program the hero – Focus messaging on your nonprofit’s values, impact, and service. This showed him that ad campaigns should spotlight the product itself – the emotional impact it provides. Clear human impact should take center stage. Don’t rely too much on gimmicks or guilt.

Lesson 59

Lesson Fundraising Digital Test 59

Get Fully Funded

OCTOBER 7, 2021

However, if your nonprofit lacks the canvassing tools necessary for traditional advocacy outreach, you can still reach supporters through multi-channel fundraising. CharityEngine’s guide to multi-channel fundraising advises nonprofits to get in touch with supporters on a variety of platforms, including: Email. Direct mail.

Advocacy 59

Advocacy Strategy Nonprofit Volunteer 59

Bloomerang

AUGUST 31, 2022

Most nonprofit professionals can relate to the idea of wearing many hats, some of which we don’t always feel super confident with, which is where a quick, no-nonsense guide to nonprofit storytelling can come in handy. It’s how the reader can help the character; how they themselves can make things better, do good, and make a positive impact.

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Storytelling Guide Structure Audience 116

sgEngage

APRIL 10, 2023

To expand your audience, consider how you can take a multi-channel marketing approach. For example, talk about how past Giving Tuesday support has had an impact on the programs and services you offer to your community, and what initiatives the upcoming Giving Tuesday will support. Professional or personal connections.

Demographics 81

Demographics Retention Donor Research 81

Bloomerang

AUGUST 21, 2023

1,071 fundraising professionals were surveyed at small and medium-sized nonprofits supporting a variety of causes. Diversify fundraising channel s: The report documents shifts in donor behavior and preferences. Therefore, be sure to diversify your fundraising channels to reach donors through multiple platforms, events, and initiatives.

Action 77

Action Report Practice Fundraising 77

Allegiance Group

JUNE 7, 2023

These new statistics confirm fears that the pandemic and economic downturn could impact charitable giving negatively. Every email, mailing, and newsletter needs to be tailored for each individual donor, including the requested or recommended donation amount. What are the most effective communication channels for soliciting donations?

Donation 52

Donation Practice Fundraising Gift 52

NonProfit Hub

NOVEMBER 15, 2019

How can we grow and create a larger impact? One of the best ways to increase your impact is to expand your donor base. This means choosing your channels and messages wisely. Different types of people use different channels of media. Ninety-one percent of nonprofit professionals use Facebook to distribute content. .

Donor 58

Donor Mind Audience Channel 58

Neon CRM

JANUARY 25, 2024

Impact Membership Retention Rate: How Associations Can Retain More Members 8 min read Read Now Tips for a Read-Worthy Member Newsletter As one of your organization’s central member communication hubs, your member newsletter is worth the time and effort it takes to get it right. Let’s get started!

Newsletter 52

Newsletter Content Ideas Tips 52

DNL OmniMedia

DECEMBER 15, 2020

As you can see, email marketing is a powerful tool for nonprofit professionals and fundraisers alike. Advocacy email campaigns involve sharing information about the many ways your supporters can advocate for your mission publicly and have an impact beyond giving directly to your organization. Advocacy Campaigns. Retention Campaigns.

email 52

email Guide Marketing Online 52

DipJar

SEPTEMBER 12, 2022

With the right strategy, you can engage with your supporters, raise brand awareness, and make a lasting impact. Channel preference (social media vs. email). Nonprofits post photos, videos, IGTVs, reels, and stories to show the impact of their mission and advocate for support. . Identify your distribution channels.

Marketing 52

Marketing Social Media Nonprofit Integration 52