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Quibi’s library will live on through the Roku Channel

The Verge

Content from the short-form service will appear on the Roku Channel for free at some point in 2021, though the company hasn’t announced an exact date for its arrival. Roku’s website notes that the Roku Channel is available on Roku’s players, select smart TVs, mobile apps, and the web. Illustration by Alex Castro / The Verge.

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Hype vs. Reality: What digital channels are the most effective in 2010?

Care2

There is a lot of hype around new digital channels, but little evidence is published to back this up. Here is the evidence from one global campaign in 2010 to demonstrate how different digital channels compared. This meant it was an amazing opportunity to run an integrated multi-channel global campaign.

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How to Do Year-End Fundraising the Right Way (Part II)

The Fundraising Authority

Avoid the gimmicks and the hype. Rule #4: Cultivate Year Round in Each of those Channels. It is important to make multichannel asks during the year-end, but you want to make sure that you cultivated your donors through those channels during the earlier part of the year as well. – by the end of the year!”

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BeReal: Hype or hit? What to know about the Gen Z photo-sharing app climbing the charts

TechCrunch

Poparazzi — an app that turned Instagram’s tagging feature into its entire premise — hyped itself to the top of the App Store using a series of growth hacks not too long ago. Today, in addition to traditional channels — like online ads/social ads, billboards, TV, etc.

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Is this the year that we get our dream back channeling platform?

TechCrunch

Which is why I’m hoping that this is the year that a back channeling social media platform actually takes off. At its best, back channeling can help someone without a Stanford stamp of approval get vouched for, and subsequently bet on. Netflix’s ‘Hype House’ shows the dark side of the creator economy.

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KFC's console boasts 4K, 120fps, and a chicken chamber

TechSpot

This is, of course, a joke by the fast-food chain, riding the wave of hype from the recent PS5 reveal. It even has a YouTube channel filled with Let’s Play videos. It comes from the company’s gaming Twitter and Instagram accounts, which share game-related memes.

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TechCrunch+ roundup: Dry powder’s slow fuse, landing page basics, generative AI hype

TechCrunch

Next week, Martinez, who helped scale startups like Uber, Postmates and Chime, will share his tips for launching a paid acquisition channel. TechCrunch+ roundup: Dry powder’s slow fuse, landing page basics, generative AI hype by Walter Thompson originally published on TechCrunch.

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