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What iOS 17 Tracking Changes mean for Digital Fundraising

M+R

Included in it are updates to how the operating system will handle link tracking, which Apple calls Link Tracking Protection (LTP). What is Link Tracking Protection? Link Tracking Protection will strip out some tracking information/ parameters added to the end of URLs. the nonprofit fundraising apocalypse.

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5 Strategies for Marketing Your New Major Gifts Program

Nonprofits Source

With the right fundraising platform , your nonprofit should be able to easily track donations and your resource allocation to measure how much was raised and how it was spent. Now that you’ve considered channels, what should you share in these marketing materials? Multichannel campaigns are proven to increase engagement!

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LGBTQ+ advocacy strategies to generate advocates year-round

EveryAction

The Human Rights Campaign (HRC) declared a national state of emergency for LGBTQ+ people on June 6, 2023, the first state of emergency ever declared in its history spanning four decades. Later, that information can be used to target the most active and educated supporters and get them involved.

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What Are You Doing with Your Donor Data?

Greater Giving

Your donor data may include phone numbers, emails, birthdays, donation history, and even meal preferences. Here are the key pieces of information we suggest gathering: Contact details: Gather donors’ names, email addresses, phone numbers, and postal addresses. Donors’ giving history can be an incredibly helpful data point.

Data 98
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How to Use AI to Build Donor Personas and Chat with them!

Whole Whale

Communication preferences : Knowing how your donors prefer to communicate, whether it’s email, social media, phone, or direct mail, can help you deliver your message to them more effectively. This can include demographic information, giving history, communication preferences, and other relevant data points.

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An Inside Look at Crafting a Strong Nonprofit Marketing Plan

Allegiance Group

A nonprofit marketing plan is a detailed document that outlines your goals for a marketing campaign, how you plan to reach them, who is responsible for various tasks, what marketing channels you’ll use, and more. Google Ads ), and understanding tracked data. Include supporter data such as: Demographics Psychographic traits (e.g.,

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Sustaining Engagement: Strategies for Long-Term Mobilization

Nonprofits Source

For instance, if your supporters engage via digital channels, you might choose to track impressions on your social media posts. This activity empowers your supporters to market your cause across channels , access their own networks, and bring your cause more donations. Collect feedback from stakeholders.

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