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What iOS 17 Tracking Changes mean for Digital Fundraising

M+R

Included in it are updates to how the operating system will handle link tracking, which Apple calls Link Tracking Protection (LTP). What is Link Tracking Protection? Link Tracking Protection will strip out some tracking information/ parameters added to the end of URLs. the nonprofit fundraising apocalypse.

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Segmentation Simplified: How to Use Your Donor Data to Enhance Your Marketing

Get Fully Funded

By segmenting your marketing channels based on detailed donor data, you communicate more effectively and personally. Donation history: Segmenting by donation frequency, amount, and recency helps identify loyal donors and potential major donors. Tailoring messages to these demographic segments helps guarantee relevance.

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LGBTQ+ advocacy strategies to generate advocates year-round

EveryAction

The Human Rights Campaign (HRC) declared a national state of emergency for LGBTQ+ people on June 6, 2023, the first state of emergency ever declared in its history spanning four decades. Later, that information can be used to target the most active and educated supporters and get them involved.

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5 Donor Cycle Stages: A Quick Guide

Qgiv

This process typically includes researching individuals or organizations that align with your mission and have a history of philanthropic giving. During your research, look for factors including financial capacity, giving history, and alignment with your mission.

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What Are You Doing with Your Donor Data?

Greater Giving

Your donor data may include phone numbers, emails, birthdays, donation history, and even meal preferences. Here are the key pieces of information we suggest gathering: Contact details: Gather donors’ names, email addresses, phone numbers, and postal addresses. Donors’ giving history can be an incredibly helpful data point.

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How to Use AI to Build Donor Personas and Chat with them!

Whole Whale

Communication preferences : Knowing how your donors prefer to communicate, whether it’s email, social media, phone, or direct mail, can help you deliver your message to them more effectively. This can include demographic information, giving history, communication preferences, and other relevant data points.

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5 Strategies for Marketing Your New Major Gifts Program

Nonprofits Source

With the right fundraising platform , your nonprofit should be able to easily track donations and your resource allocation to measure how much was raised and how it was spent. Now that you’ve considered channels, what should you share in these marketing materials? Multichannel campaigns are proven to increase engagement!

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