The Use of AI in Fundraising: Maximizing Donations with Data-Driven Asks
Nonprofit Tech for Good
MAY 16, 2024
These include direct mail, phone calls and messages, and in-person solicitations. They are based on individual preferences and giving history. This leads to more donor engagement, higher donations, and better donor retention. Improved Donor Retention Additionally, smart donation asks contribute to improved donor retention rates.
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